Register Today! +31 643 00 1954 | [email protected] | www.innocosevents.com
innoCos Europe
21-23 May 2014 Rome, ItalyAldrovandi Villa Borghese
Beauty Innovation Leaders Summit 2014
Thank you to our partners & sponsors
6 - 7
4
Register Today! +31 643 00 1954 | [email protected] | www.innocosevents.com
Anagnosti TsoukalaHead of SustainabilityApivita
Cruz CalvoFounder Beauty Cube
Valerie Hoecke VP Digital Experience & commerceLVMH, Benefit Cosmetics
Les SmithSenior Vice President R&DCOTY
Elisabetta RicciVP Regional Marketing EuropeElizabeth Arden
Veronique Stephan, Sales & Business Development DirectorJohnson & Johnson
Irina BarbalovaGlobal Head of Beauty & Personal Care ResearchEuromonitor International
Jean-Luc GuichardManager Busines Development, Health & Nutrition EuropeGelita
Gladys Ouédraogo Ph.D, Pharm.D. Scientific OfficerL’Oréal Research & Innovation
Alain MavonSkin Research DirectorOriflame Cosmetics AB
Dominique DesjeuxAnthropologist Professor Paris Sorbonne Cité
Sinan YukselHead & Shoulders EMEA & Digital Marketing, CEE Hair Care PortfolioProcter & Gamble
Roberto LeonardiFormer R&D Director Raw Materials, Analytics and Quality AssuranceRevlon
Elizabeth Angles D’AuriacDirector Marketing EMEASephora
Alexandra SoubrierDigital Marketing Services, General Manager, Marketing Analytics, Unilever
Paul HowellsVP R&D PackgingUnilever
Jan MihmCo-Founder USLU Airlines
Joy ChenCEOYES TO, inc
Celia DelahalleMarketing & Communication DirectorYves Rocher
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Wednesday 21 May 19:30 - Arrival and registration. Join us for drinks and network wth
fellow attendees & speakers.
Thursday 22 May
Thursday 22 May
9:00 - Chairman’s WelcomeSteve Gibbons, Managing Director, Dew Gibbons + Partners
9:15 OPENING KEYNOTE: CREATING SUCCESSFUL PRODUCTS IN THE CONSUMER FOCUSED ERASocial anthropology is being used to understand how an individual’s daily interactions in their social networks is essential for brands to identify their target market. For example an individual is not alone because he or she lives with other family members, their friends, and their colleagues - so that means buying something is also the result of a collective process, based on “pre-digital networks” and digital networks. By focusing on how the consumers’ decision-making process begins before the final product possession, this will create a successful product. This presentation will highlight four key points:• Invention at the R&D level - brand competition vs. consumer con-
straints• Exploring innovation as a social process - from R&D to marketing• Viewing reception of innovation in the domestic space• Discussing how consumers use all objects: recycling vs. disposalDominique Desjeux Anthropologist Professor Paris Sorbonne Cité
9:45 INNOVATING THE OMNICHANNEL CLIENT BEAUTY EXPERIENCE• Understanding the challenges of a coherent omnicanal experience• Driving innovation to build client experienceElizabeth Angles D’Auriac, Director Marketing EMEA, Sephora
10:15 MAXIMISING OPEN INNOVATION THROUGH PARTNERSHIPS• Identifying and selecting the right partners effectively• Driving open innovation by setting goals and guidelines for supplier
and partner relationships• Advancing R&D efforts, minimizing costs, meeting demands and co-
creating products with external partners• Encouraging and uncovering fresh ideas by partnering with universi-
ties and new talentElisabetta Ricci, VP Regional Marketing Europe, Elizabeth Arden.
10:45 Networking Coffee Break and
11:15 INNOVATING & POSITIVELY IMPACTING YOUR BOTTOM LINE THROUGH EMERGING TRENDS• Take advantage the latest trends to differentiate and refresh
your brand• What is the next big thing?Celia Delahalle, Marketing & Communication Director, Yves Rocher 11:45- FROM YES TO CARROTS TO YES TO NATURALS • From YES TO Carrots to YES TO Naturals• YES TO road trip to success and the position of natural products in
the global market • Combining innovation, branding and digital marketing to gain a com-
petitive advantage in an extremely competitive beauty market. • Meeting new ingredient and product demands as consumers are
increas ingly savvy and well informed.Joy Chen, CEO, Yes To, Inc.
12:15- ADVANCING TECHNOLOGY TO BETTER CONNECT WITH BEAUTY CONSUMERS ONLINE• How you can leverage online and mobile platforms to extend shopping
experiences• Utilizing technology to enhance emotional connections and humanize
the brand with the consumer • Building relationships and maximizing one-on-one conversations with
customers• Talking with your consumers online to create the most effective and
engaging advertisements and marketing campaigns Alexandra Soubrier, Digital Marketing Services, General Manager Market-ing Analytics, Unilever
12: 45 Networking lunch
14:00 EXAMINING THE HOTTEST & LATEST MARKETING TRENDS• Investigating trends in both the online and offline landscape that af-
fects digital efforts and marketing to shoppers• Discussing how you can effectively reach and market to today’s global,
demanding and connected consumerSinan Yuksel, Head & Shoulders EMEA Regional Brand Manager & EMEA Hair Care Marketing Capability, Procter & Gamble
14:30 THE FUTURE IS NOW: HOW THE BEAUTY INDUSTRY CAN BENEFIT FROM DIGITAL CAMPAIGNS• Assessing changes in the digital landscape in order to proactively
capitalise future sales and marketing opportunities• Understanding shifts in entertainment and media creation, and where
they create new opportunities for brands• Adapting to the monetization of social media- Connecting with the
vlogger, a.k.a. the “Beauty Editor for the digital era”• Leveraging user generated content to extend brand reach & credibility
& exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cos-metics
15:00 BEAUTY FROM WITHIN WITH VENSOL®• Significantlyimproveswrinkles,skinelasticityandmoisture• CounteractsthecausesofskinaginginthedermalskinlayerJean-Luc Guichard, Manager Busines Development, Health & Nutrition Europe, Gelita
15:30 Networking Coffee Break and Exhibition
16:00 NEW TECHNOLOGIES & ACTIVE INGREDIENTS: PLANT STEM CELLS & SUSTAINABILITY • Critically analysing the sustainability benefits and accompanied chal-
lenges and limitation • Future outlook for plant stem cells in cosmetics Alain Mavon, Skin Research Director, Oriflame Cosmetics AB
16:30 BUILDING TRUST: UTILISING INNOVATIVE TECHNOLOGIES THAT SERVE CUSTOMER NEEDS WHILE EASING SAFETY CONCERNS• Non-animal approaches• Using alternative/predictive methods to support innovation• Anticipating the safety and effectiveness of productsGladys Ouédraogo, Scientific Officer Research & Innovation, L’Oreal
17:00 DEVELOPING GREEN & SUSTAINABLE PACKAGING• Addressing consumer confusion of sustainable packaging to clearly
communicate and translate your strategy• Displaying your sustainable initiatives and attributes of products
clearly on packaging• Determining the credibility of your brand and authenticity of your
sustainable / green offerings to consumers who are becoming more educated
• Balancing marketing and sustainability objectives effectivelyAnagnosti Tsoukala, Head of Sustainability, Apivita
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Thursday 22 May (continue)
17:30 CONSUMER CENTRIC PACKAGING DESIGN FOR BRAND SUCCESS• Translating the brand identity of personal care brands such as Dove
or Lynx into creative and efficient packaging design to ensure right packaging solutions are delivered
• Achieving a holistic package design that reflects main brand values and satisfies consumer needs
• Investing in a consumer-centric approach to packaging design and in-novation that builds trust in new brands and adds value to established ones
Paul Howells, VP R&D Packaging, Unilever
18:00 End of the day
19:30 Registration for the Awards Dinner & Networking Reception
20: 00 Dinner20: 30 AWARDS CEREMONY
Nominate the Leader who inspires you the most! Nomination deadline 20th of April 2014. www.leaderoftheyearaward.com
“Meeting a lot of people is easy, but meeting the right people
is the challenge and that’s what innoCos is for us”
Kurt Gasser, USP Solutions.
“At innoCos we really have concrete and clear examples on
how to work to make new innovations”
Sophie Bru, L’Occitane en Provence
This first annual Awards to honor the Most inspiring innovation Leaders of the Year has been created to recognize managers who have significantly contributed to the success of their companies by advancing the spread and the practice of Innovation in the area of Cosmetics and Personal Care Industry.
Come to the event and stay for the EXCLUSIVE, one-of-a-kind experience:Leader of the Year Awards Ceremony and Dinner Reception by Global Cosmetics Community.
EDITION LOCATION
2014 2nd annual Beauty 2.0 NYC, USA2014 5th annual innoCos Europe Rome, Italy2013 1st annual innoCos Beauty 2.0 Paris, France2013 2nd annual innoCos USA NYC, USA2012 4th annual innoCos Europe Nice, France2011 1st annual innoCos USA NYC, USA2011 3rd annual innoCos Europe Geneva, Switzerland2010 2nd annual innoCosmetics Europe Paris, France2009 1st annual innoCosmetics Europe Berlin, Germany
Register Today! +31 643 00 1954 | [email protected] | www.innocosevents.com
Friday 23 May
8:45 - Chairman’s Welcome 9:00 UTILISING INNOVATION & DRIVING YOUR BRAND IN EMERGING MARKETS• Full fledge organization vs.outsourcing• The paradigm of third party sales intermediaries• Understanding the need for transparency when you are collaborating
on a projectVeronique Stephan, Sales & Business Development Director, Johnson & Johnson
9:30 UNCOVERING THE LATEST DEVELOPMENTS IN NEW INGREDIENTS AND FORMULA TECHNIQUES• Creating a one product for all through innovative ingredients and
formulations• Fulfilling consumer needs and meeting product claims• Ensuring the marketing, NPD, innovation and R&D team works closely
together to increase time-to-market and product successRoberto Leonardi, Former R&D Director Raw Materials, Analytics and Quality Assurance, Revlon
10::00 A RETAILERS REVENUE DREAM: CREATING AN ENTIRE NEW BEAUTY CATEGORYIn this session we will hear how uslu airlines has made airbrush makeup retailable - from a pro tool to a bathroom standart. uslu airlines has yielded the retailer over €500 per customer tickets, which has been impossible to be achieved with any other colour cosmetic category before and also builds a firm relationship with the customer for repeat sales. The user experience is habit forming. Like a drug, just without the negatives or the police. The ‘Nespresso brand’ of cosmetics (in the making). Jan will discuss how 2014 will see the the relaunch of this revolution after 6 years of development...Jan Mihm, Co-Founder USLU Airlines
10:30 THE BEAUTY RETAIL REVOLUTIONBEAUTY CUBE has been conceived in a post-digital environment, not to ex-ist only in a physical space – but by merging the divide between the ‘virtual’ and ‘physical’ space. At BEAUTY CUBE, the customer cannot be sure ‘where’ things happen, finding his/herself in an intuitive, flowing ‘meta-space’.This design of BEAUTY CUBE extends beyond the divide between the ‘shop’ and ‘editorial content’, as products are ‘stretched’ to bear a bigger meaning beyond themselves, and content is not ‘isolated’ as merely an addition or as an accessory to a product. This presentation highlights:• Integrating a retail/e-commerce within the new patterns in percep-
tion and consumption in the post-digital era• Upcoming innovations in content/editorial creation, lineup and retail
editingCruz Calvo, Founder Beauty Cube
11:00 Networking Cofee Break and Exhibition
11:30 CAPITALISING ON THE EVOLVING PREMIUM/LUXURY BEAUTY MARKET• Understanding how the premium market is shaping up in developed vs
emerging economies • Investigating industry crossover, such as fashion and beauty, and how
you can maximise these for new business ventures • Exploring key opportunities across different beauty segments and
future potentialIrina Barbalova, Global Head of Beauty & Personal Care Research, Eu-romonitor International
12:00 BRAND BUILDING INNOVATION IN A CHANGING WORLD• The importance of innovation in gaining a competitive advantage • Contemporary innovation programs of Coty • Case studyLes Smith, Senior Vice President R&D, Coty
12.30 - Networking lunch
14.00 Rome Trend Walk: focus on inspiration & design in everyday objects and spaces. * This program is currently being updated with new speakers and topics and some sessions may be subject to change.*
This exclusive programme delivers two days of business and social network-ing alongside an inspiring and insightful agenda featuring leading experts from cosmetics and personal care industry. We rely extensively on industry research to provide practical platforms where executives can learn, network and benchmark themselves against their peers. If you are interested in speaking at innoCos Europe, Rome, 21-23 May 2014, email [email protected]
Thank you.
innoCos would like to thank all who have assisted with the research and preparation of this event. In particular the speakers, sponsors and media partners who have supported the event through direct contribution. For further information, please refer to our website www.innocosevents.com
“Rome is not a model for good urbanism and it works beautifully. It has the confidence of history and the romance of good taste,
which allows it to break any code of urban quality of life. And it’s precisely this arrogance that makes it so alluring.”
Hugo Macdonald, design editor, Monocle.
Register Today! +31 643 00 1954 | [email protected] | www.innocosevents.com
21-23 May 2014 InnoCos EuropeAldrovandi Villa Borghese, Rome Via Ulisse Aldrovandi, 15, 00197 Roma , Italy
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