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Tip 1: Create an effective brand name.
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Tip 2: Maintain relationships with journalists.
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Tip 3: Know what’s newsworthy to publish.
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Tip 4: Ask journalists, authors, or bloggers to write positive about your industry.
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Tip 5: Know what’s newsworthy to publish.
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Tip 6: Broadcast announcements of products, services, appearances, and events about your
industry.
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Tip 7: Build your brand through blogging.
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Tip 8: Harness power of social media platforms.
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Tip 9: Encourage users to “Google” your brand name to find you rather than typing in
your domain directly.
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Tip 10: Identify the media outlets (online and offline) you wish to be highlighted in.
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Tip 11: Start reaching out to the publishers, editors and reporters of the outlets you have
identified.
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Tip 12: Get involved in your community.
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Tip 13: Use social media and website traffic to measure your online PR.
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Tip 14: Don't fight your competitors in public.
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Tip 15: Stay honest and consistent with your messages. Consumers can easily spot double
standard statements.
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Tip 16: Building good relationships with members of the community where you do
business helps build customer loyalty.
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Tip 17: Properly designed brochures and catalogues give customers confidence in you and what you sell, and help drive customers
to your website.
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Tip 18: Provide a value-added customer service.
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Tip 19: Product publicity—Sponsoring efforts to publicize specific products.
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Tip 20: Be a Thought Leader by sharing helpful industry data.
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Tip 21: PR consultants offer services, information and advice that can help you
position your business.