Download pdf - 2019 MEDIA KIT & PLANNING GUIDE - Bobit Studios€¦ · 2019 MEDIA KIT & PLANNING GUIDE 3520 Challenger Street Torrance, CA 90503 phone: 310-533-2518 fax: 310-533-2503 World's LARGEST

2019 MEDIA KIT & PLANNING GUIDE

3520 Challenger Street

Torrance, CA 90503

phone: 310-533-2518

fax: 310-533-2503

www.bobitbusinessmedia.com

World'sLARGESTfleet publisherBOBIT BUSINESS MEDIA

VISIT US AT > AUTOMOTIVE-FLEET.COM

2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP

1

PUBLISHER'S LETTER/BRAND OVERVIEW

DIGITAL EDITIONSWe digitize and distribute every issue, ensuring extended reach of your adver-tising. The digital version of your ad can be linked to your website, and you can insert pages for custom distribution.

E-NEWSLETTERSWe publish multiple e-Newsletters to push out the latest news, ensuring traffic to your ad and coverage of topics important to you.

EVENTSEach year we con-nect thousands of fleet buyers in person with lead-ing fleet industry vendors with our conferences.

EMAIL MARKETINGUse our email design and deploy-ment services to push your mes-sage out. We can develop creative, optimize your creative, or simply deploy your cre-ative to our finely honed list.

CONTENT MARKETINGWe can handle an online train-ing program from concept to completion, or we can assist with any component. Talk to us about topics our users are most interested in and how to turn that interest into leads.

BRANDWe are the world’s largest

fleet publisher with the following recognized brands:

• Automotive Fleet• Fleet Financials• Business Fleet•Auto Rental News• Work Truck• Government Fleet• Heavy Duty Trucking

BOBIT BUSINESS MEDIA has served the fleet market for over 55 years. Beginning with Automotive Fleet in 1961, Bobit’s Auto Group has grown to six fleet magazines, eight conferences and tradeshows, eight fleet industry websites, and 20 email newsletters. We cover the fleet market from top to bottom — whether you are targeting class 1-8 vehicles, commercial or government fleets; fleet managers, fleet drivers, or senior financial executives; fleets of 10 vehicles or fleets of 10,000 vehicles. And we reach more than 250,000 fleet industry decision-makers.

Our editors and publishers collectively have more than 100 years of fleet publishing experience. We have the insight, knowledge, experience, and industry contacts to identify and report market trends. We also serve on many industry association boards and are frequently called on to speak at industry events. We are devoted to producing magazines, tradeshows, and websites that deliver high-quality content for the entire fleet market. Our most important mission is helping fleet managers do their jobs and connecting them to marketers who can also help.

Sincerely,

Sherb Brown

Sherb BrownVP/ Bobit Business Media& Group Publisher Fleet Group

TARGETED LEAD GENERATIONWe can focus on the industries, fleet sizes, geographies, content consumption behaviors and specific organizations that matter to you. We can keep your CRM and marketing automation systems fed with high quality leads and help them through the buying funnel.

MAGAZINESOur six dedicated fleet magazines cover the entire fleet spectrum.

WEBSITESGet your marketing message in front of industry decision makers with our family of fleet websites.

https://www.automotive-fleet.com/


2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW

2

MARKET REACH

circulation: 23,6771

e-Newsletter: 15,7361

visits: 121,5733

pageviews: 247,7993

NUMBER OF VEHICLES2

cars: 2,588,330trucks: 3,813,390total: 6,401,720

DEMOGRAPHICS2

Serving all fleets in all segments operating

25+ vehicles. Since 1961, considered the “bible” for the medium- to large-size

fleet market.

MARKET REACH



visits: 14,9663

pageviews: 24,9393

NUMBER OF VEHICLES2

cars: 60,722trucks: 381,503total: 442,225

DEMOGRAPHICS2

Covers universe of 10 to 50- vehicle fleets in the commercial

sector. Predominantly sold, serviced, and financed by

factory dealers and regional independent lessors.

MARKET REACH



visits: 62,9993

pageviews: 112,5723

NUMBER OF VEHICLES2


DEMOGRAPHICS2

Providing cutting edge information to government fleet decision-makers at the federal,

state, and local levels throughout the U.S. market.

1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data



2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW

3

MARKET REACH



visits: 77,5963

pageviews: 143,4263

NUMBER OF VEHICLES2

cars: 444,670trucks: 1,066,166total: 1,510,836

DEMOGRAPHICS2

Serving the needs of light-, medium-, and heavy-duty truck and van fleet managers who manage commercial and vocational

fleets including construction, service, distribution, utility, telecom, energy, retail, agricultural, mining, refuse, manufacturing,

and government operations.

MARKET REACH

circulation: 7,9934


visits: 40,0423

pageviews: 68,4163

NUMBER OF VEHICLES2

cars: 925,411trucks: 726,347total: 1,651,758

DEMOGRAPHICS2

Reaches the $21 billion car, truck, and van rental industry

in the U.S. comprised of nearly 1.8 million cars and trucks

in rental use today.

MARKET REACH



visits: 286,3823

pageviews: 500,6543

NUMBER OF VEHICLES2


DEMOGRAPHICS2

Reaches fleet owners, managers, and executives who operate more than 14 million

light-, medium-, and heavy-duty trucks, tractors, and vans, and more than 3.7 million trailers.





4

ADDITIONAL BRANDS COVERING VEHICLE FLEETS

MARKET REACH



visits: 31,4523

pageviews: 55,2213

DEMOGRAPHICS2

Serves the luxury ground transportation industry, including chauffeured

transportation and charter and tour bus industries.

MARKET REACH



visits: 138,1063

pageviews: 292,7403

DEMOGRAPHICS2

Serves the field of pupil transportation - to public and

private school, contractor companies, government

agencies, Head Start agency, associations, consulting firms, manufacturers/suppliers, and

school bus distributors.

MARKET REACH



visits: 59,5773

pageviews: 119,2123

DEMOGRAPHICS2

Serves the fields of public bus systems, private/specialty/tour

and charter bus companies, public multimodal systems, passenger rail transit, local, regional, state, provincial, and federal government,

consultants, engineers, and architects related to the

industry, and manufacturers or suppliers of urban

transportation equipment.

MARKET REACH



visits: 411,5823

pageviews: 654,6143

DEMOGRAPHICS2

Serving the law enforcement community, including

municipal, county, state, federal, private security,

academy/school/training center, police equipment manufacturers, dealers,

and corrections.





5

WEBSITES

For a full list of online advertising opportunities and rates, please visit mediakit.fleet-central.com

Automotive-Fleet.comAverage monthly pageviews: 247,7993

WorkTruckOnline.comAverage monthly pageviews: 143,4263

BusinessFleet.comAverage monthly pageviews: 24,9393

FleetFinancials.comAverage monthly pageviews: 20,1863

AutoRentalNews.comAverage monthly pageviews: 68,4163

Government-Fleet.comAverage monthly pageviews: 112,5723

TruckingInfo.comAverage monthly pageviews: 500,6543

3 Source: Google Analytics Jan. 1-June 30, 2017


http://mediakit.fleet-central.com/


https://www.businessfleet.com/

https://www.fleetfinancials.com/

https://www.government-fleet.com/

https://www.worktruckonline.com/

https://www.autorentalnews.com/

https://www.truckinginfo.com/



6

E-NEWSLETTERS

Audience: Fleet owners, managers and executives who operate light-, medium-, and heavy-duty trucks, tractors, vans and trailors.

Heavy Duty Trucking e-News Frequency: Monday-Friday Average deployment: 52,0001

Fuel Smarts e-News Frequency: every Tuesday Average deployment: 18,9491

Technology Update Frequency: every Thursday Average deployment: 25,0001

Equipment Reporter Frequency: every Friday Average deployment: 40,0001

Heavy Duty Trucking Top News Frequency: every Tuesday Average deployment: 65,0001

Audience: Those who administer and manage fleets of cars, vans and trucks within private and public sectors.

Automotive Fleet e-News Frequency: 4x week, Monday-Thursday Average deployment: 19,7771

Global Fleet Management e-News Frequency: 1st & 3rd Wednesday/month, Average deployment: 1,4941

Fleet Safety News Frequency: every Tuesday Average deployment: 16,2261

Automotive Fleet Top News Frequency: every Friday Average deployment: 13,1391

Audience: Primarily business owners or managers in charge of their company's fleets of cars, trucks and vans.

Business Fleet e-News Frequency: 1st & 3rd Thursday/mo.Average deployment: 5,9621

Business Fleet Top News Frequency: every FridayAverage deployment: 3,8631

Audience: All levels of management involved in the public sector fleet operation.Government Fleet’s e-News Frequency: every Monday &

WednesdayAverage deployment: 13,7251

Equipment Guide Frequency: 1st Tuesday/mo. Average deployment: 9,0231

Government Fleet Top News Frequency: every Friday Average deployment: 7,8841

Police Fleet Frequency: every other Thursday Average deployment: 24,7721

Audience: All levels of management involved in operating any type of com-mercial or vocational truck and van fleet operation.

Work Truck News Frequency: every Tuesday and Thursday Average deployment: 22,9391

Medium Duty Truck News Frequency: every Wednesday Average deployment: 17,0961

Utility Fleet News Frequency: every other Monday Average deployment: 7,9521

Work Truck Top News Frequency: every Saturday Average deployment: 15,0781

Audience: Senior fleet managers and executive corporate management.

Fleet Financials' e-News Frequency: every Tuesday Average deployment: 5,2421

Audience: The full spectrum of the auto rental industry, from independent operators and franchisees to major corporations.

Auto Rental Reporter Frequency: every Wednesday Average deployment: 7,5951

Auto Rental Global Reporter Frequency: 2nd & 4th Tuesday/mo. Average deployment: 3,4811

Audience: The full spectrum of auto dealers, manufacturers and others.

Vehicle Remarketing Reporter Frequency: every Monday Average deployment: 4,3641

2 Publisher’s own data

Audience: Those interested in green auto business.

Green Fleet e-News Frequency: 2nd Thursday/mo. Average deployment: 13,0761



7

PROFILE & CIRCULATION


MAGAZINE PROFILEFREQUENCY: 14 times per year

Editorial Focus: To report, analyze, and interpret fleet industry information, news, market research and data, developments, resources, trends, and applications relating to fleet management including vehicle leasing, purchasing, remarketing, maintenance, funding, operations, cost, and utilization. Automotive Fleet is dedicated to fostering and supporting fleet management professionalism through cost-efficiency, productivity, and resource allocation in all aspects of vehicle and asset management.

AVERAGE FLEET SIZE: 265 vehicles2

1 December 2017 BPA Brand Report2 Publisher’s own data3 Source: Google Analytics Jan. 1-June 30, 2018

1000+ 251 Fleets 226,400 Cars + 905,100 Trucks = 1,131,500 Total Vehicles

500-999 1,683 Fleets 227,500 Cars + 674,300 Trucks = 901,800 Total Vehicles



Total Commercial Fleets 19,124 Fleets 648,700 Cars + 2,306,900 Trucks = 2,955,600 Total Vehicles

5-14 (non-fleet) 428,000 Fleets 982,500 Cars + 2,250,300 Trucks = 3,232,800 Total Vehicles

TOTAL COMMERCIAL & NON-FLEETS 447,124 Fleets 1,631,200 Cars + 4,557,200 Trucks = 6,188,400 Total Vehicles

CENSUS OF THE U.S. COMMERCIAL & LOCAL FLEET MARKET

CIRCULATION

Source: Bobit Fleet Group Research Department 2015 (Includes corporate and utility fleets only. “Trucks” include trucks, vans, and SUVs.)

TOTAL CIRCULATION23,5791

E-Newsletter: 15,7361

Visits: 121,5733

Pageviews: 247,7993

COMMERCIAL15,9291

GOVERNMENT3,1081

UTILITY1,9911

FLEET MANAGEMENT5911

RENTAL631

OTHERS ALLIED TO THE FIELD(Vehicle manufacturing/financial, Vehicle dealer, Remarketer, Auto industry supplier)

1,8971





8

AUDIENCE INSPECTION INSIGHT

15

Audience Insight Marketing (AIM) allows you to focus campaigns on specific high-value prospects using three targeting capabilities. You reach only those who are most inclined to engage with you.

Audience Insight Marketing

DemographicTarget Our Audience by industry, fleet size, geography, title, vehicle class and more.

ABMAccount-Based Marketing: Target all fleet-decision-makers at your top prospect organizations.

BehavioralTarget our audience based on what topic(s) they read on our fleet website network.

AUDIENCE INSIGHT MARKETINGAudience Insight Marketing (AIM) allows you to focus campaigns on specific high-value prospects using three targeting capabilities. You reach only those who are most inclined to engage with you.

ABMAccount-Based Marketing: Target all fleet-decision-makers at your top prospect organizations.

BehavioralTarget our audience based on what topic(s) they read on our fleet website network.

DemographicTarget Our Audience by industry, fleet size, geography, title, vehicle class and more.

SIMPLE SAMPLE OF AIM IN ACTION

YOUCAN

TARGET

Who isEmployed at

a SpecificCompany

DisplayQuick

Insights PollQuestion

DisplayOnly Your Ads

in TopRoadblockPositionsDisplay

Only Your Adsin Top

RoadblockPositions

Send anEpromo

USER

OR

AND

AND

CLICK HERE TO VIEW FULL

PRESENTATION

https://www.automotive-fleet.com/fc_resources/bobit-fleet-marketing-solutions-2018-1.pdf



9

ISSUE EDITORIAL FOCUS AD CLOSE/

MATERIAL DUE

Fact Book Annual Buyers’ Guide 5/20/19 5/23/19

July 2020 Buying Inclinations 6/4/19 • Forecast of 2020 Commercial Fleet Buying Intentions 6/7/19

August Accident Management 7/3/19 • Annual Accident Management Study 7/10/19

September Remarketing Strategies 8/5/19 • Forecast of Fleet Remarketing Market - 2019-2020 8/8/19 • Courtesy Delivery Benchmark Survey

Bonus Distribution: AALA, AFLA

October Fleet Manager Recognition 9/5/19 • 2019 Professional Fleet Manager Award Winner 9/10/19 • Fleet Hall of Fame Inductees • 2019 Model Order-to-Delivery Survey

November Operating Costs 10/4/19 • Annual Operating Cost Survey 10/9/19

December Car and Truck of the Year 11/1/19 • 2019 Fleet Car and Truck of the Year Award Winners 11/6/19 • Top 100 Truck Fleets


MATERIAL DUE

January Industry Forecast – 2019-2025 11/29/18 • Identifying the Top 25 Trends Fleet Management 12/4/18

February State of the Art Fleet Technologies 1/3/19 • Latest Advances in Telematics 1/8/19

March Maintenance Management 1/31/19 • Annual Fleet Maintenance Cost Survey 2/5/19

Bonus Distribution: CAR 2018

Bonus Fleet 500 3/27/19 14th Issue Top 300 Commercial Fleets 4/1/19

April NAFA FMI Issue 3/6/19 • State of the U.S. Commercial Fleet Management 3/11/19 Industry

Bonus Distribution: NAFA I&E

May Fuel Management 4/4/19 • Best Practices in Managing Fuel Spend 4/9/19

June Fleet Safety Programs 5/3/19 • Fleet Safety and Accident Management Survey 5/8/19

2019 EDITORIAL CALENDAR


Automotive-Fleet.comWith daily news and feature updates from all facets of the fleet industry, automotive-fleet.com is your comprehensive site for the most recent happenings in the market. Packed with useful statistics, fleet incentives, a fuel cost calculator, a directory of key fleet suppliers, industry calendar, executive vehicle showroom, in-depth vehicle specifications, and how-to articles, automotive-fleet.com is an essential tool for anyone allied to the fleet industry.

FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.AUTOMOTIVE-FLEET.COM

2019 4-COLOR AD RATES (PRINT)

12X RATE 6X RATE 1X RATE

1 page $9,900 $10,380 $10,850

1/2 page island $7,070 $7,420 $7,720

1/2 page horizontal $6,540 $6,780 $7,120

1/3 page $5,140 $5,380 $5,620

1/4 page $4,390 $4,440 $4,680



http://mediakit.automotive-fleet.com/

10

TOP 8 INDUSTRY SEGMENTS1

1 Construction 7,1732 Manufacturing 4,9863 Services 5,9954 Agriculture/

Mining/Chemical 1,3035 Retail/Wholesale

Trade 2,1996 Utilities 1,4187 Transportation 8628 Food Production/

Distribution 2,635

PROFILE & CIRCULATION

VISIT US AT > BUSINESSFLEET.COM


Editorial Focus: To educate the target audience on more economical and efficient ways of operating small fleets, and inform the audience of the latest vehicles, products, and services available to small companies. Business Fleet covers the universe of the U.S. fleets of 10-50 vehicles.

BUSINESS FLEET COVERS THE UNIVERSE OF U.S. FLEETS WITH 10-50 VEHICLES

Advantages of targeting smaller fleets: > Commercial buyers are more aware of value and appreciate personal

relationships with manufacturers through local dealers.

> Small- and medium-size businesses are aggressively expanding.

> Highline, full-size cars, and executive luxury and near-luxury vehicles are more prevalent than in larger fleets.

> Niche marketing via Business Fleet is a very effective way to reach this less competitive segment of the fleet market.

> 69% have executive/luxury vehicles in service.1

SPECIAL SEGMENT: DEALER SOLD & SERVICED> The 10-50 vehicle fleet

segment is primarily the domain of the manufacturer’s dealer network. Major lessors have aggressively entered this market, which has created a need for promotional support.

CIRCULATION

Local commercial business fleets are managed by business owners and executives with purchasing power.

LOCAL COMMERCIAL COMPANIES1

27,594FLEET RANGE1

10-50 VEHICLES

TOTAL VEHICLES IN OPERATION1

1,815,000TOTAL NEW PURCHASES PER YEAR1

605,000





11

2019 EDITORIAL CALENDAR2019MEDIA KIT & PLANNING GUIDE

VISIT US AT > BUSINESSFLEET.COM

BusinessFleet.comBreaking news highlights the latest stories, while Executive Showroom features a new selection of vehicles for each issue. Our Fuel Management page shows easy and efficient ways to reduce fuel costs, and the Selector Index helps you determine the actual cost of owning and running a particular vehicle.


MATERIAL DUE

January/ • Pickups: TCO/spec analysis of 2019 models 12/11/18 February • Reimbursement: when it works, when it doesn’t 12/14/18

March/ • What working conditions, perks, and benefits 2/12/19 April keep drivers happy? • How to maximize a closed-end lease, 2/15/19 avoid extra charges

May/June • Smart management of take-home vehicles 4/17/19 • Length of service for trucks and vans: 4/22/19 a TCO analysis

July/ • Telematics: Finding the right provider for your 6/18/19 August fleet needs • Recoup more for your used work van 6/21/19

September/ • How to build a last-mile delivery fleet 8/16/19 October • ELD’s: Solving real-world compliance challenges

November/ • How to “hire” a new fleet dealer 10/18/19 December • Alt fuel/power market update – 10/23/19

what’s working for small fleets?



1 page $15,900 $16,310 $16,530

1/2 page horizontal $9,510 $9,900 $10,260

1/3 page $8,140 $8,290 $8,370

1/4 page $6,970 $7,090 $7,190

FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.BUSINESSFLEET.COM



http://mediakit.businessfleet.com/

12

2019 MEDIA KIT & PLANNING GUIDE PROFILE & CIRCULATION

VISIT US AT > GOVERNMENT-FLEET.COM

E-Newsletter: 10,8361

Monthly visits: 62,9992

Pageviews: 112,5722

UNITS IN OPERATION (FLEETS OF 15 OR MORE VEHICLES)1


Editorial Focus: Government Fleet is dedicated to serving the needs of public sector fleet management, which includes those readers who manage city, county, state, regulatory agency, and federal fleets. The editorial is focused on managing centrally maintained fleet operations comprised of highly diversified assets. The editorial content covers a variety of fleet management needs, such as vehicle acquisition, maintenance management and equipment, tax-exempt fuel management programs, ground maintenance equipment, heavy construction equipment such as graders and grinders, technician training, warranty recovery management, and remarketing.

AVERAGE FLEET SIZE: 177 vehicles2

CIRCULATION1

CARS LIGHT TRUCKS/ MEDIUM TRUCKS TOTAL VANS/SUVS

Federal 173,445 259,401 69,973 502,819

State 298,132 365,018 144,472 807,622

City 440,564 405,576 177,557 1,023,697

County 254,253 215,193 87,058 556,504

TOTAL 1,288,854 1,295,555 515,165 2,999,574

21,2441 TOTAL PRINT AND

DIGITAL CIRCULATION

18,0001

PRINT TOTAL

City8,497

County7,108

Federal499

State1,812

1 Publisher’s own data2 Google Analytics Jan. 1-June 30, 2018



13

2019 EDITORIAL CALENDAR2019 MEDIA KIT & PLANNING GUIDE

VISIT US AT > GOVERNMENT-FLEET.COM

Government-Fleet.com Provides timely news and industry updates to government fleet decision-makers at the federal, state, and local levels throughout the U.S. market.


MATERIAL DUE

January/ • Clean Vehicles & Technology 11/30/18 February • Mobility 12/5/18

March/ • Data Management 1/29/19 April • Remarketing 2/1/19

May • Outsourcing/Insourcing 4/5/19 • Fuel Management 4/10/19

June GFX Issue 5/7/19 • Staff Development 5/10/19 • Asset Procurement

July/ The Honors Issue 6/25/19 August • Public Sector Fleet Manager of the Year 6/28/19 • Leading Fleets • Hall of Fame Inductees

September Industry Handbook 8/6/19 • Benchmarking Statistics 8/9/19 • Bright Ideas

October • Winter Equipment 9/5/19 • Maintenance Facilities 9/10/19

November/ • Telematics 10/8/19 December • Maintenance Management 10/11/19



1 page $10,520 $10,780 $10,850

1/2 page horizontal $6,800 $7,130 $7,420

1/3 page $4,940 $5,170 $5,400

1/4 page $4,220 $4,270 $4,500

FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.GOVERNMENT-FLEET.COM



http://mediakit.government-fleet.com/

14

2019 MEDIA KIT & PLANNING GUIDE PROFILE & CIRCULATION

VISIT US AT > WORKTRUCKONLINE.COM

WorkTruckOnline.com2

Work Truck targets nearly 70,000 light-, medium-, and heavy-duty truck; and van fleet managers. Work Truck’s online audience consists of all levels of management involved in operating a light-, medium-, and heavy-duty truck; and van fleet operation.


Editorial Focus: Work Truck is focused on serving the needs of light-, medium-, and heavy-duty truck; and van fleet managers who handle commercial and vocational fleets including, but not limited to, construction, service, distribution, utility, telecom, energy, retail, agricultural, mining, refuse, manufacturing, and government operations. The editorial focus is on managing all fleet operations comprised of highly diversified vehicle and equipment assets. Editorial content covers a variety of fleet management needs such as upfitting, vehicle acquisition, maintenance management, leasing and rental, engines and transmissions, fuel management, telematics, suspensions, lubricants/oils, remarketing, and truck equipment such as lifts, cranes, snow plows, truck caps, and service bodies.

FLEET SIZE: Range: 10-70,000 vehicles2

TOP 12 INDUSTRY SEGMENTS1

TOTAL CIRCULATION1 - 68,600

1 Construction 24%

2 Services 16%

3 Transportation/General Freight 7%

4 Government 14%

5 Retail/Wholesale Trade 9%

6 Food Production/Distribution 8%

7 Manufacturing 5%

8 Petroleum 4%

9 Utilities 6%

10 Commercial 3%

11 Agriculture/Mining/Chemical 3%

12 Sanitation/Refuse/Recycling 2%

COMMERCIAL/CORPORATE

49,6391GOVERNMENT

3,8741

UTILITY3,5451

1,0011

FLEET MANAGEMENT

INDUSTRY SUPPLIER6881 9,8531

OTHER




15

2019 MEDIA KIT & PLANNING GUIDE AUDIENCE DEMOGRAPHICS


LIGHT- & MEDIUM-DUTY TRUCKS

TOTAL ANNUAL FLEET REGISTRATIONS1

JOB TITLE/ FUNCTION1

1Publisher’s own data

GROSS VEHICLE WEIGHT (GVW)1

CLASS 1 OR 2 (10,000)

32,355

30,821

20,030

30,237

CLASS 3/4/5 (10,001-19,500)

CLASS 6/7 (19,501-33,000)

CLASS 8 (33,000+)

TOTAL FLEET SIZE1

LIGHT TRUCKS

365,000MEDIUM DUTY

318,000SUVS

560,000VANS

380,000

LESS THAN 25

27,780500+

2,315100-499

10,02725-99

20,521

Corporate/ Executive Management

67%

Fleet Administrator/

Manager11%

Other Manufacturing

14%

Operations Management

3%

Maintenance/Shop Management

5%



16


MATERIAL DUE

January Fuel Management 12/14/18 • Latest Fuel Management Trends 12/19/18 • Preview of Work Truck Show Product Offerings

February Fleet Maintenance Management 1/18/19 • All-New Industry Data: Class 3-7 Maintenance Survey 1/24/19 Bonus Distribution: 2019 Work Truck Show

March Lifecycle Management Strategies 2/15/19 • Best-in-Class Replacement Cycling Strategies 2/21/19 • Class 1-7 Truck Remarketing Survey

April Product Debuts and Industry Recognition 3/21/19 • What’s New at the 2019 Work Truck Show 3/26/19 • Medium-Duty Fleet Truck of the Year Winner

May Fleet Cost Management 4/19/19 • Class 1-7 Truck Operating Cost Survey 4/24/19 • Eliminating Hidden and Soft Costs

June Technology/Telematics 5/21/19 • Innovative Fleet Telematics Implementations 5/24/19 • Using Prescriptive Analytics to Optimize Fleet Operations


MATERIAL DUE

July Upfitting and Auxiliary Equipment Applications 6/18/19 • Showcase on Latest Upfitter Products 6/21/19 • Upfitting Best Practices

August Productivity Optimization 7/22/19 • Spec’ing Vocational Vehicles to Enhance Productivity 7/25/19 • Route Optimization Techniques

September Safety and Accident Management 8/20/19 • All-New Truck-Specific Accident Management Survey 8/23/19 • Bonus Distribution: 2019 Fleet Safety Conference

October New 2020-MY Trucks 9/19/19 • 2020-Model Year Light-Duty Trucks 9/24/19 • 2020-Model Year Medium-Duty Trucks

November Replacement Tire Management 10/22/19 • State of the Commercial Truck Tire Market 10/25/19 • How to Maximize Tread Life of Retreads

December Safety and Accident Management 11/18/19 • All-New Truck-Specific Accident Management Survey 11/21/19 • Strategies to Minimize Liability Exposure

2019 MEDIA KIT & PLANNING GUIDE 2019 EDITORIAL CALENDAR


FOR A FULL LIST OF ONLINE ADVERTISING OPPORTUNITIES AND RATES, GO TO MEDIAKIT.WORKTRUCKONLINE.COM



1 page $11,130 $11,790 $12,080

1/2 page horizontal $7,130 $7,570 $7,910

1/3 page $6,190 $6,270 $6,410

1/4 page $5,130 $5,270 $5,400



http://mediakit.worktruckonline.com/



17

WEBWEB

151,269verified email addresses available for epromo use

HOW WE MAKE YOUR WEB PROGRAM SUCCESSFUL

Fleet Group ranks for

275,580different keyword phrases in Google. That includes 642 in the 1st position.

We provide third-party reporting on all digital advertising and email campaigns.

Expansive Social Networks, including

614,997visits1

452,598users1

1,117,992pageviews1

15,805Facebook fans

46,142Twitter followers

1 Source: Google Analytics Jan. 1-June 30, 2018

*Automotive-Fleet.com | BusinessFleet.com | FleetFinancials.com | Government-Fleet.com | WorkTruckOnline.com | AutoRentalNews.com | TruckingInfo.com

Fleet Group Websites*




https://www.fleetfinancials.com/



https://www.autorentalnews.com/

https://www.heavydutytruckingexchange.com/



18

WEB

BANNER ADS*Banners can either be run of site or targeted to sections based on availability. 30,000 to 300,000 impressions available per month.

A. TOP LEADERBOARDSize: 728x90Rate: $80 CPM

B. RIGHT RECTANGLE 1Size: 300x250Rate: $85 CPM

C. RIGHT RECTANGLE 2Size: 300x250Rate: $75 CPM

D. RIGHT HALF-PAGESize: 300x600Rate: $70 CPM

E. RIGHT RECTANGLE 3Size: 300x250Rate: $60 CPM

F. RIGHT RECTANGLE 4Size: 300x250Rate: $45 CPM

G. LOWER LEADERBOARDSize: 728x90Rate: $30 CPM

AUTOMOTIVE-FLEET.COMAttention-grabbing banner ads provide you with a cost-effective way to build brand awareness and provide tangible results. Banners drive traffic to your website to help you develop highly qualified leads.




19

HIGH IMPACT UNITS/RICH MEDIA

PRESTITIALPrestitials are well-known to be high impact and generate very high click rates. A prestitial displays as a full page for 15 seconds whenever a user goes to our site, regardless of which page they enter on. Users are given the option to skip past the prestitial.

SITE-SERVED EXPANDABLE BANNERS

PUSH-DOWN LEADERBOARD1000x66 expands to 1000x415

PUSH-UP LEADERBOARD728x90 or 970x90 sizes accepted

We accept 3rd party tags from all major rich media vendors.

RICH MEDIA EXPANDABLE BANNERSExpandable banners expand and can go up, down, or left into the body of the site. Not every position allows an expandable. Please speak with your sales rep for more information on specific placements. Additional 15% fee for expandable banners.

PAGE PEELPage peels engage a user directly with your ad in an interactive way. It starts as a page curl in the upper right corner of the homepage. When the curl is moused over, the page peels down to present a 500x500 clickable advertisement. Client provides material, or AF can assist with creation of the ad. We can track hovers as well as clicks for this position.

500x500

970x90

Expands to 1000x415

640x480




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E-NEWSLETTERS

News is the lifeblood of the industry and our readers need to know what’s happening as it’s happening. Automotive Fleet has targeted e-Newsletters that our readers depend upon to do their jobs better, safer, and more profitably.

DAILY E-NEWSLETTERSDelivered Monday-Thursday to opt-in fleet managers in the private and public sectors.237,546 impressions available per month.

POSITION SIZE RATE

Top LeaderboardRight Skyscraper 1Right Skyscraper 2Inline 1Inline 2Inline 3Inline 4Inline 5Inline 6Right Square

728x90160x300160x300468x60 or 468x120468x60 or 468x120468x60 or 468x120468x60 or 468x120468x60 or 468x120468x60 or 468x120180x150

$40 CPM$35 CPM$30 CPM$35 CPM$30 CPM$25 CPM$15 CPM$10 CPM$8 CPM$7 CPM

WEEKLY E-NEWSLETTERSThe Top News & Articles from the past week on automotive-fleet.com

Fleet Safety News

Global Fleet Management News

POSITION SIZE RATE

Top LeaderboardRight Skyscraper 1Right Skyscraper 2Inline 1Inline 2Inline 3Inline 4Right Square

728x90160x300160x300468x60 or 468x120468x60 or 468x120468x60 or 468x120468x60 or 468x120180x150

$2,000$1,750$1,500$1,500$1,250$1,000$500$300

Text Ads are available for all inline positions at no additional charge.

BREAKING NEWSHigh-profile updates sent as the news breaks, usually 3-5 times per month.$2,500/mo exclusive sponsorship opportunity, includes banner and logo image.




21

SPECIALTY ITEMS

SPONSORED CONTENTHost your written content on Automotive-Fleet.com to reach users in a way traditional banner advertising cannot. Your story will be promoted on our site and will appear free of ads so the user can easily digest the content and learn about your product. The story can include images or be all text and should contain links to your products. Speak with your sales rep to learn more about pricing and availability.

SPONSOR E-BLASTSDeliver your customized message directly to the inbox of our highly qualified audience. You will have access to our subscribers and site visitors who know we are a trusted sender, so your message will be well received. We only send well-vetted mes-sages, protect the privacy of our subscribers, and are in complete compliance with all regulations and best practices.

TARGETED DISPLAY NETWORK Reach our premium audience of fleet professionals across thousands of websites through our Targeted Display Network. Use this program to add additional scale to your online advertising campaign and increase the frequency that a user views your message.

CUSTOM PUBLISHINGFrom strategic planning to research and writing, we provide turnkey publishing services to fit your custom tailored program.

Because we are a publishing/media company, we bring real-world experience to your project. We immerse ourselves in your industry as our own, not merely as a “private label” project. Our capabilities begin with concept and end with a publication in the hands of an engaged reader. Our content drives action.

DIGITAL/TABLET EDITIONSWhen we create our digital edition (which can be used on desktop, tablet or smartphone), all ads from the print edition of AF are automatically hyperlinked to the URL printed in the ad. We can also embed audio and video or change the creative for an ad.

AUDIENCE INSIGHT MARKETING (AIM)Bobit’s and AF’s Audience Insight Marketing, or AIM, is a targeting tool using account-based marketing to define the companies and contacts you want to influence, by identifying our readers’ behaviors while visiting any of our publication-related websites, such as Automotive-Fleet.com. This advance marketing application can also identify our readers by industry, SIC, fleet size, geography, title, vehicle class, vehicle and component purchases, maintenance responsibility and more. AF is able to segment and target data in near real-time, allowing you to carefully and meticulously select ideal candidates and leads based on a variety of data points.




22

SPECIALITY ITEMS

WHITEPAPERS/HOW-TO GUIDES Create a whitepaper or how-to guide that users can download from our site, serving the information needs of our readers and providing lead-generation for your company. Users fill out a short form and provide extensive contact info in order to download the content. These leads are sent automatically to the client and can even be passed directly into your CRM. We promote the whitepapers on our site, in print, epromos and with social media.

WEBINARSWebinars are the ideal format to share information and interact live with customers and potential cus-tomers. Discussing new solutions and industry trends in this educational format lends credibility to your product. Have one of your top-level experts lead an informative presentation or include a customer who can share hands-on experience and results. A full list of registrants and attendees is sent following the event. An archive of the live event will be hosted on Automotive-Fleet.com for one year and future registrants are passed along to the advertiser.

FLEET FAQFor true industry thought leadership, Fleet FAQ gives your company a chance to respond directly to our readers’ and site visitors’ about a particular topic. Sponsorship includes premium positioning on every page of Automotive-Fleet.com with your company logo and photo of your expert. AF will create house ads in both print and online to drive traffic to the page. Sponsor receives the name and contact information provided by all registered users who ask a question.

RESEARCHBobit Business Media Research Services and the team of Automotive Fleet Magazine can provide perspec-tive and clarity. We DIG DEEPER to help you SELL MORE.We can help with research projects ranging in scope from simple brand awareness to understanding the role of social networking in your market. Bobit Business Research has done industry research for hundreds of companies, including Ford, GM, Volvo, OPI Products, Honeywell, Tyco, Cooper Notification and the Univer-sity of Illinois.We can do a variety of research projects for your company, including:

• Advertising Effectiveness Studies• Regional Buying Trends• Buying Intention Studies• Lead Generation and Qualification• Brand Awareness and Competitive Position• Market Share Analysis


23VISIT US AT > CARCONFERENCE.COM > (800) 576-8788

WHO SHOULD EXHIBIT AT CONFERENCE OF AUTOMOTIVE REMARKETING?> Auctions> Auction Networks> Banks> Body Shop Equipment Manufacturers> Car Rental Companies> Captive Acceptance Companies> Commercial Leasing Companies> Fleet Resale Dealers> Insurance Companies> Independent Used Car Dealers> Manufacturer Certified Used Car Programs> Non-Prime Finance Companies> New Car & Truck Dealers> Online Buying Services > Residual Value Underwriters> Recon & Appearance Marketers> Remarketing Technology Vendors> Sub-Prime Automotive Lenders> Suppliers of Automotive Products> Systems and Software Companies> Used Car Guide Book Companies> Vehicle Transportation Companies

EXHIBIT AND SPONSORSHIP SALES, CONTACT

JONI OWENS (310) 533-2530;[email protected]

LEARN, SHARE, AND NETWORK!The Conference of Automotive Remarketing (CAR) is mandatory for anyone and everyone in the auction industry. CAR is where remarketing is defined and connections are made.

CAR is organized with the National Auto Auction Association (NAAA) Spring Business meeting and the International Automotive Remarketers Alliance (IARA) Spring Roundtable.

CAR focuses on the current and future state of vehicle remarketing in the U.S. and Canada. It is the only remarketing event that covers the full spectrum of information and technology for the remarketing industry. CAR attracts over 500 remarketing professionals from auctions, banks, manufacturers, technology providers, and many more.

CAR brings the industry together to discuss today’s relevant topics:> Processes. Streamlining and refining the used-car sales process.> Technology. The latest products revolutionizing the industry.> Benchmarking. Determining the right data to use.> People. Connecting personally with customers to “take the pulse of the marketplace” remains critical to understanding it.

MARCH 26-27, 2019 > CAESAR’S PALACE ASSOCIATION MEETINGS BEGIN MARCH 25

CONFERENCE OF AUTOMOTIVE REMARKETING

CONFERENCE OF AUTOMOTIVE REMARKETING

https://www.carconference.com/

24VISIT US AT > INTERNATIONALCARRENTALSHOW.COM > (800) 576-8788

In conjunction withBrought to you by

EXHIBITOR SURVEY STATS

WHO SHOULD EXHIBIT AT THE INTERNATIONAL CAR RENTAL SHOW?> Affiliate Systems> Consultants> Auto Auctions> Disability Rental Services> Car & Truck Manufacturers> Driver Record Verification> Bus Manufacturers> Financing Companies> Car Wash Suppliers> Fleet Dealers> Cellular Phone Services> Franchise Systems

> Collection/Credit Management

> Insurance and Risk Management

> Truck Equipment> Towing Equipment> System Software> Security Systems> Reservation Systems> Replacement Rentals> Navigation Systems> Independent Operators

ATTENDEE TITLES INCLUDE:> CEO/President> COO> Director Customer Service> Director Mobile Applications> Executive Vice President> Fleet Manager

> General Manager> Marketing Manager> Owner-Manager> Sales Manager> Senior Partner> Vice President

EXHIBIT AND SPONSORSHIP SALES, CONTACT

JONI OWENS (310) 533-2530;[email protected]

The International Car Rental Show has established itself as the global marketplace for the auto rental industry. The conference content is specifically developed to address the latest issues impacting the global automotive rental market. Attendees from independent and franchised auto rental operations from around the world are represented.

APRIL 15-17, 2019 > PARIS, LAS VEGAS

INTERNATIONAL CAR RENTAL SHOW83%

count on the show to obtain new business

88%said it’s a cost-

effective opportunity

86%will exhibit at future shows

2Publisher’s own data

INTERNATIONAL CAR RENTAL SHOW

https://www.internationalcarrentalshow.com/

25

HEAVY DUTY TRUCKING EXCHANGE

May 8-10, 2019 > The Scottsdale Resort at McCormick Ranch > Scottsdale, AZ

HEAVY DUTY TRUCKING EXCHANGE DEFINED

Brought to you by HDT (Heavy Duty Trucking )magazine and Bobit Business Media, Heavy Duty Trucking eXchange (HDTX) is designed for commercial truck fleet professionals and the suppliers that provide them with quality products that further their trucks down the road and to their final destinations.

HDTX is a relationship-building event packed with innovative individuals, topical discussions and intimate networking opportunities. It provides industry suppliers with an unmatched opportunity to meet a select group of commercial truck fleet managers to cultivate relationships in an exclusive setting.

BROUGHTTO YOU BY

HEAVY DUTY TRUCKING EXCHANGEAn intimate education and networking event for the trucking industry’s most progressive fleets.

“The most important takeaway was meeting new fleets, having the opportunity to follow up and gain new business.”

ROB MYERS, Vice President Sales, Phillips Industries

“HDTX is one of the most valuable events you can attend for your company’s bottom line.”

MARC SCIBILIA, Director of Safety and Maintenance,Atlas Trucking Company, LLC.

“HDTX remains our best event. The Bobit team knows our industry, and our customer needs. This is our second time attending, and we have documented ROI in both years. We will be back again!”

BRIAN KUJALA, Vice President Sales and Marketing, Hadley, Grandville

WHAT THEY SAID

VISIT US AT > HEAVYDUTYTRUCKINGEXCHANGE.COM > (800) 576-8788

https://www.heavydutytruckingexchange.com/

26VISIT US AT > GOVFLEETEXPO.COM > (800) 576-8788

WHAT THEY SAID

“GFX continues to improve year over

year with an excellent blend of training

and networking activities. Attendance of

the top Government Fleet Managers adds

extreme value to the event.”BRIAN BOWDEN General Motors, Government Fleet Manager, Detroit, MI

“The Government Fleet Expo and

Conference, year after year, allows us to

build relationships with government fleet

managers from across the country. GPS

Insight highly values these relationships

and will continue to exhibit and sponsor

this event.”HAROLD LEITNER GPS Insight, Vice President of Business Development, Scottsdale, AZ

WHO SHOULD EXHIBIT AT GFX?> Vehicle Manufacturers – Cars – Light- and Medium-Duty Trucks – Alternative/Green/Electric Vehicles> Equipment Manufacturers – Grounds Maintenance – Street Sweepers – Construction Equipment – Maintenance Equipment – Vehicle Lifts> Fleet Management and

Motorpool Software> Green Fleet/Alternative Fuels> Fuel Management/Cards> GPS/Telematics Providers> Maintenance Shop Suppliers> Truck Equipment Suppliers> Fleet Consultants> Remarketers and Auto Auctions> Leasing and Finance Companies> Accident and Risk Management> Navigation Systems> Safety and Driver Training

TO LEARN MORE ABOUT OUR UNIQUE EXHIBIT AND SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT YOUR SALES REPRESENTATIVE

THE PUBLIC FLEET MANAGER’S CONFERENCEGFX is the only national conference designed solely for public-sector fleet management professionals at the municipal, county, state and federal levels. This unique conference and exposition is rapidly growing! Fleet attendance continues to grow each year. See for yourself what’s getting everyone’s attention and be a part of GFX.

JUNE 17-20, 2019 > NEW ORLEANS ERNEST N. MORIAL CONVENTION CENTER, NEW ORLEANS, LA

GOVERNMENT FLEETEXPO & CONFERENCE

GOVERNMENT FLEET EXPO & CONFERENCE

https://www.governmentfleetexpo.com/

27VISIT US AT > GLOBALFLEETCONFERENCE.COM > (800) 576-8788

WHAT THEY SAID

“Global Fleet Conference has again shown its value to us as the summit to meet and network with fleet professionals and suppliers from across the globe. Athlon is proud to be a sponsor of this event and looks forward to next year.”SVEN VAN ROSSUM Business Partnerships Director Athlon International, Brussels, VI Brabant

“The conference provided an effective forum to hear the perspectives of global leaders in the fleet industry. It was the right balance for both educational and social engagement. Shell Fleet Navigator was proud to sponsor such a terrific conference.” JIM PERKINS Channel Marketing Manager, Shell Oil Products, Houston, TX

Global Fleet Conference is the only conference designed specifically for managers from the world’s largest multi-national commercial fleets who have global and/or regional fleet responsibilities.

Global Fleet Conference attracts high-level executives from around the world in a setting designed to encourage networking and problem-solving. There is nowhere else you can capture the undivided attention of this elite group in person with your branding message.

JUNE 5-6, 2019 > MIAMI, FL > HILTON MIAMI DOWNTOWN

GLOBAL FLEET CONFERENCE

GLOBAL FLEET CONFERENCE

BROUGHT TO YOU BY

https://www.globalfleetconference.com/

28VISIT US AT > WORKTRUCKEX.COM > (800) 576-8788

BROUGHT TO YOU BY

Brought to you by Work Truck Magazine and Bobit Business Media, Work Truck eXchange (WTX) is designed to connect a diverse, distinctive, and influential group of light- and medium-duty truck and van fleet professionals with an equally select group of vehicle, product, and service suppliers for an exchange of information, ideas, and solutions.

WTX is a relationship-building event packed with industry insights. Industry supplier participation is a critical and valuable component of this unique event. Supplier hosts will experience an unmatched opportunity to connect with a diverse and influential group of fleet managers to cultivate relationships in an intimate setting.

HOST BENEFITS:> Strategic information sharing

offering insight into your customers

> Exceptional networking opportunities in an intimate resort setting

> Long-term relationship-building with high-value prospects

> Brand alignment as thought leader in the industry

> High return on investment and opportunity to meet every fleet manager guest

HOST SPONSORSHIP INCLUDES:> Airport ground transportation to

the resort venue in Scottsdale

> Two-night stay at The Scottsdale Resort at McCormick Ranch

> Meals and networking receptions

> One-on-one meetings with fleet managers

> Participation in all educational sessions

> Upgraded opportunity available to deliver group presentations

OCTOBER 24-26, 2018 > THE SCOTTSDALE RESORT AT MCCORMICK RANCH, SCOTTSDALE, AZ

WORK TRUCK EXCHANGE

AF12-1708.17

WORK TRUCK EXCHANGE

https://www.worktruckex.com/

29

FLEET SAFETY CONFERENCE

WHAT ATTENDEES SAID

“The conference delivers high

value for our corporation.

Being a fleet accident prevention

technology innovator, I want to

expose Fleet Managers and the

EHS Management to the advanced

product solutions that they can

implement to retrofit existing

vehicle with the latest safety

technology.”STEPHEN WITT Director, Premiere Services Fleet Solutions, Santa Fe Springs, CA

“First time attendee and my

expectations were completely met.

Great conference, presentations

were timely and very informative. I

enjoyed the amount of time being

able to meet with the vendors

and discuss and learn about

their products. I look forward to

attending next year’s conference.”BEVERLY CABLE Fleet Administrator, Biosense Webster, Inc., Johnson & Johnson, Diamond Bar, CA

Fleet Safety Award in conjunction with

Brought to you by the publishers of

GET IN FRONT OF THIS ENGAGED AUDIENCE OF PROFESSIONALS DEDICATED TO IMPROVING THE SAFETY OF THEIR FLEETS AND SIGN UP FOR A SPONSORSHIP TODAY!

Fleet Safety Conference, now in its sixth year, attracts fleet, risk, safety, EHS, sales and human resources managers for two days of expert-led education on minimizing risk and reducing liability. The nation’s most influential commercial- and public-sector fleet safety managers are honored with the Fleet Safety Award, presented in conjunction with the American Automotive Leasing Association at the conference.

FLEET SAFETYCONFERENCE

NOVEMBER 5-7, 2018 > M RESORT SPA CASINO HOTEL, LAS VEGAS, NV

VISIT US AT > FLEETSAFETYCONFERENCE.COM > (800) 576-8788

https://www.fleetsafetyconference.com/