2018 RESIDENTIAL SOLAR MARKET OUTLOOK
Stefan Linder
Sunrun
1/18/2018
San Diego, CA
TOP 3 TRENDS IN RESIDENTIAL SOLAR
1) 2018 is poised to be a ‘rebound’ year after Y/Y growth declines in 2017
2) Battery storage takes off outside of Hawaii
3) Emerging markets take off
AGENDA
• Sizing the market
• Market shares
• Pricing trends
RESIDENTIAL SOLAR PENETRATION IN KEY MARKETS
Source: GTM Research, US Census
NATIONAL FORECAST (MW)
= ~6GW, 1M systems
Source: GTM Research
NATIONAL FORECAST (MW)
= ~6GW, 1M systems
Source: GTM Research
NATIONAL FORECAST (MW)
= ~6GW, 1M systems
Source: GTM Research
Much of forecasted growth is coming from emerging markets
= ~6GW, 1M systems
Source: GTM Research
KEY STATE RESIDENTIAL FORECAST (MW)
Source: GTM Research
AGENDA
• Sizing the market
• Market shares
• Pricing trends
MARKET SHARE BY INSTALLER% OF MW INSTALLED
Source: GTM Research, public disclosureNote: Sunrun excluded prior to Q1 ‘15
THIRD-PARTY OWNED (TPO) MARKET SHARE, Q3 ‘15 – Q3 ‘17
Source: GTM Research
AGENDA
• Sizing the market
• Market shares
• Pricing trends
REPORTED CAPACITY-WEIGHTED AVERAGE SYSTEM PRICES ($/W)
Source: EnergySage
AVERAGE SYSTEM COST, Q3 2015-Q3 2017 ($/W)
Source: GTM Research
THANK YOU!
QUESTIONS?