1
2017 Product Roadmap Preview Webinar
Agenda
1.) Introduction
2.) Roadmap
3.) Beta Program
2
Product Leadership Team
Gareth - CEO - Product Vision
3
Julia - Product Designer
Adam - Jr. Product Manager
Introduction
2017 SearchSpring Product Updates
● Merchandising: Putting retailers in the driver's seat
● Personalization: Present products tailored to shopper’s individual preferences
● Unified “Relevancy API”: The SearchSpring API powers digital commerce experiences
5
● Increase gross margin○ Automatically boost items based on item-level gross margin○ Promote house brands○ Gain pricing leverage with manufacturers/brands by promoting their product○ Attract “Full Price” shoppers by showcasing higher quality brands
● More automation (save time)○ Automate the ordering of products on search, category and brand pages○ Use metrics to continually optimize product placement
■ CTR, conversion, revenue-per-visit, etc○ “Set it and forget it” rules
● Tools for fast fashion and high-turn retailers○ Easier control of in-stock vs out-of-stock items○ Showcase new and in-season items
Merchandising Vision
6
Personalization Vision
● Create the traditional in-store experience online● Know your customers● Adapt product listings pages and widgets to the shopper● Easier & faster shopping for customers
○ Less clicks to get to product pages○ More engagement at the product level
● Consumers want:○ To be personally greated○ Feel like retailers know them (without being creepy)○ Adapt the online experience to their needs
● Marketers want:○ To richly target consumers with relevant offers (need rich customer profiles)
● What not to do:○ Don’t promote irrelevant product to customers
■ I bought cologne on Sephora, then received promotions for makeup7
● 70% of traffic is now mobile - speed is critical○ Search query spelling is getting worse○ “Questions” are more complex
● Answer complex customer questions○ “I want a black dress for New Year’s Eve”○ “Which herbal teas help with sleep”○ I like this product but the color isn’t right - “what else do you have?”
● Merchandising needs○ Show the customer similar items from the same brand / category○ Automatically include recent promotions in Autocomplete○ Whitelist & blacklist capabilities across product recs and autocomplete
● Developer needs○ Easy to consume on web, mobile, in-app and back-office
■ Fast response times, small payloads, CORS headers○ Consistent access to products and related content anywhere on the site○ Offload search-related machine learning and NLP to SearchSpring
■ More time for app development, frontend and integrations
SearchSpring API Vision
8
Roadmap
9
2017 Product Roadmap
● Q1: Merchandising● Q2: Personalization● Later: Unified “Relevancy API” (aka Greyhound)
10
Merchandising
11
What’s New?
● Product Boosting Rules on category pages (beta)● Improved Visual Merchandising Interface
12
Product Boosting Rules
13
Product Boosting Rules
14
● Allows merchants to control which kinds of products to promote and where○ Example: Always Promote On Sale Products
Product Boosting Rules
15
Product Boosting Rules
16
Product Boosting Rules
17
Product Boosting Rules
18
What’s Next?
● Global Product Boosting Rules● Exclude Rules● Merchandising Improvements
19
Product Exclude Rules
20
Product Exclude Rules
● Allows merchants to control which kinds of products to hide, and where
● Visual Merchandising: What doesn’t belong? ○ For Example: I don’t want red items to ever show up in this Blue
items campaign● Global Rules: What should never show up?
○ Example: Always hide Out of Stock Products
21
Enhanced Triggers, Additional Banners & Bulk Import
22
Bulk Product Import
23
Additional Banners & Enhanced Triggers
24
Personalization
25
Personalization● Discover your shoppers needs and wants● Leverage preferences to elevate relevant products● Create a custom tailored shopping experience ● Provide transparency as to how search results are
being customized
26Jenny
27
Personalization
Product listings for ‘Party Dress’ without personalization
Personalization
28
We prompt new customers to tell us their preferences
29Personalized results for Jenny
30
● Jenny’s profile continues to build as she interacts with the site
● Her profile follows her throughout the site
31Jenny’s preferences continue to influence search and category pages
32
Unified “Relevancy API”(aka Greyhound)
33
Unified “Relevancy API”
● Unification: Consistent functionality across all endpoints○ If you can do it in search you should also be able to do it on product recs
● Faster: All of our relevancy smarts and promotional intelligence, even faster than before
● Easier to Use: More documentation, frontend starter SDKs, richer payload control (get more / less data as needed), CORS support
● Content Integration: Promotional pages, Blog entries, shipping information, product reviews, social posts, POS/offline data, etc.
34
Beta Program
35
The SearchSpring Beta Program
36
● A new feedback program for our users
● Your chance to play an active role● Capping at 25 beta testers: Some
open spots remain, so email us!● Benefits: Get the newest features,
influence how our product works for you
● Always evolving, so let us know your thoughts
The SearchSpring Beta Program
37
Survey: What kind of Merchandising do you use?
Community Feedback
38
● New community feedback forum for all: searchspring.userecho.com● A space to ask questions, submit ideas, vote up and offer thoughts
on the ideas of others● Allows SearchSpring to actively see what we can improve, what the
demand is, and the different needs of merchants.