CREDIT UNION MANAGEMENT™ ADVERTISING 1
2017 Media Kit
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CREDIT UNION MANAGEMENT™ ADVERTISING 3
CREDIT UNION MANAGEMENT™ ADVERTISING
Realize Your Organization’s Potential with CUES AdvertisingSmart marketers know it takes repeated impressions to turn prospects into buyers. CUES offers multiple touch point options for your 2017 marketing plan, including online content delivery and event sponsorship. The cornerstone is print advertising in our award-winning magazine, Credit Union Management™. Consider:
➤ Consumers give focused attention to magazine content, with less multi-taking.
➤ Tangible print ads have a shelf life of months or even years.
➤ Businesses convey a sense of legitimacy and credibility through print advertising.
You’ll receive maximum exposure for your investment, reaching 30,142 progressive decision makers monthly:1
➤ 16% of Management subscribers hold the title of president or CEO2
➤ 42% are operations and marketing executives2
➤ 86% work for credit unions with $100 million in assets or more2
➤ 33% of subscribers have assets of $1 billion plus2
After reviewing the enclosed materials, reserve your ad space today by contacting Catherine Ann Woods at 602.863.2212 or email [email protected]. Here’s to an outstanding 2017!
Warm Regards,
Karin Sand, CIE VP/Supplier Relations
1 Total readership includes 10,611 print subscribers with a pass-along rate of 1.5 readers per issue, plus additional dedicated digital subscribers. CUES demographic statistics are from July 2015 through June 2016.
2 Readex Research, 2016 Readex Survey
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Leaders Prefer Management MagazineAn analysis of Management’s subscriber demographics shows that advertising here is a worthwhile investment.
The majority of the magazine’s circulation is made up of “qualified paid” subscribers—nearly 99% from July 2015–June 2016. A “qualified paid” subscriber is an individual who has requested Management, deemed it valuable enough to purchase, and considers the publication an essential resource in their leadership role. Your ad will reach active industry personnel and provide them with new information about product and service solutions.
Circulation information represents July 2015–June 2016 averages and includes digital subscribers.
Average Qualified Circulation Breakoutfor July 2015–June 2016
Total Qualified Qualified Non-Paid Qualified Paid
COPIES PERCENT COPIES PERCENT COPIES PERCENT
Individual subscribers 292 2% 216 1.5% 76 0.5%
Membership benefit 13,902 97.7% 13,902 97.7%
Multi-copy same address 32 0.3% 32 0.3%
Total Qualified Circulation 14,226 100% 216 1.5% 14,010 98.5%
Circulation information represents July 2015–June 2016 averages of print and digital subscribers.
Mailing Address Breakout of Qualified Circulation
Total Qualified
COPIES PERCENT
Individuals by name and title and/or function 14,134 99.35%
Individuals by name or title 51 0.36%
Company names only 9 0.06%
Multiple-copy same address 32 0.22%
Total Qualified Circulation 14,226 100%
In addition, more than 99% of Management issues are personally addressed to subscribers by name and title. Some publications use generic labeling or send free copies to boost their circulation numbers, but Management subscriber statistics show it goes directly to the decision-makers you want to connect with.
CREDIT UNION MANAGEMENT™ ADVERTISING 5
Management Delivers Purchasing PowerWith 71% of all Management subscribers leading credit unions with $250 million in assets or more, you’ll reach industry leaders who control big budgets across the country.
2015–2016 Subscribers by Asset Size (in millions)
5% • $0–49 18% • $250–499 7% • $50–99 20% • $500–999 15% • $100–249 33% • $1 Billion+
2% • Not Available
Circulation represents July 2015–June 2016 print subscriber averages.
2015–2016 Subscribers by Title
12% • Chief Executives 37% • Operations Executives 29% • Directors/Committee Members 8% • Executive Staff 12% • Marketing Executives 2% • Others Allied to the Field
Circulation represents July 2015–June 2016 print subscriber averages.
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Focus Plus … Bonus Distribution
JANUARYSpace Closing 11.18.16Materials Due 12.01.16
PaymentsSecurity, CRM, Staff
Training/Development, CEO Relations
FEBRUARYSpace Closing 12.19.16Materials Due 1.03.17
LendingCore Systems, Growth Strategies, Employee
Benefits, Finance• CUES Symposium:
MARCHSpace Closing 1.18.17Materials Due 2.01.17
Non-Interest Income
Mergers, Omnichannel Retail Delivery, Succession Planning, Advocacy
• Execu/Summit®
• CUNA Governmental Affairs Conference
APRILSpace Closing 2.17.17Materials Due 3.01.17
Mobile Mortgages
CUSOs Supplement, Digital Signage, HR Technology,
Leadership
• NACUSO
MAYSpace Closing 3.20.17Materials Due 4.3.17
Insurance
Payments Supplement, Auto Lending, Member
Onboarding, Hiring, Board Education
• CO-OP THiNK
JUNESpace Closing 4.20.17Materials Due 5.01.17
Service Delivery
Cards, Mobile Marketing, HR Legal
Issues, Executive Benefits
• WOCCU• NAFCU Annual
Convention & Exposition• Caribbean
Confederation of Credit Unions Conference
Editorial Calendar
CREDIT UNION MANAGEMENT™ ADVERTISING 7
Focus Plus … Bonus Distribution
JULYSpace Closing 5.19.17Materials Due 6.01.17
Millennials
CUES Buyer’s Guide, Better Branching, Using Data to Your
Advantage, Staffing, Governance
• CUNA America’s Credit Union Conference
AUGUSTSpace Closing 6.19.17Materials Due 7.3.17
Compensation
READEX Message Impact Study, Compliance,
Lending, Employee Performance
Management, Risk Management
• Execu/Net™
SEPTEMBERSpace Closing 7.19.17Materials Due 8.01.17
CUSOs
Director Supplement, Security/Fraud,
Cards, Career Paths, Insurance
• Large Credit Union Conference (LCUC) -Canada
• CUES School of Member Experience™
• CUES School of Applied Strategic Management™
• CUES School of Business Lending™ III: Strategic Business Lending
• CUES School of Enterprise Risk Management™
• CUES School of Real Estate & Construction Lending™
• CUES Director Risk & Compliance Seminar
• CUES Director Development Seminar
OCTOBERSpace Closing 8.18.17Materials Due 9.01.17
Strategic Planning ALM, Digital
Marketing, HR Trends, Strategic Planning
• CEO/Executive Team Network™
NOVEMBERSpace Closing 9.20.17Materials Due 10.03.17
Risk Management Collections, Branding, Employee Retention,
Technology
DECEMBERSpace Closing 10.20.17Materials Due 11.01.17
Cards
Technology Wish List, Social Media,
Wellness, Committees
• CUES’ Directors Conference
• California/Nevada Credit Union League Annual Meeting & Convention
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Effective With January 2017 IssueFOUR COLOR 1x 3x 6x 9x 12x2 Page Spread $8,841 $7,938 $7,010 $6,363 $5,742
Full Page $5,452 $4,835 $4,331 $3,969 $3,667
1/2 Page Spread $6,674 $5,901 $5,263 $4,784 $4,389
2/3 $4,793 $4,284 $3,822 $3,528 $3,276
1/2 $4,478 $3,969 $3,612 $3,318 $3,066
1/3 $4,192 $3,793 $3,410 $3,159 $2,924
TWO COLOR 1x 3x 6x 9x 12x2 Page Spread $8,341 $7,438 $6,510 $5,863 $5,242
Full Page $4,952 $4,335 $3,831 $3,469 $3,167
1/2 Page Spread $6,174 $5,401 $4,763 $4,284 $3,889
2/3 $4,293 $3,784 $3,322 $3,028 $2,776
1/2 $3,978 $3,469 $3,112 $2,818 $2,566
1/3 $3,692 $3,293 $2,910 $2,659 $2,424
BLACK/WHITE 1x 3x 6x 9x 12x2 Page Spread $7,841 $6,938 $6,010 $5,363 $4,742
Full Page $4,452 $3,835 $3,331 $2,969 $2,667
1/2 Page Spread $5,674 $4,901 $4,263 $3,784 $3,389
2/3 $3,793 $3,284 $2,822 $2,528 $2,276
1/2 $3,478 $2,969 $2,612 $2,318 $2,066
1/3 $3,192 $2,793 $2,410 $2,159 $1,924
COVERS* 1x 3x 6x 9x 12xCover II, III $7,354 $6,544 $5,725 $5,082 $4,565
Cover IV $7,610 $6,770 $5,914 $5,233 $4,712
CUES Supplier Member Rate Card
*Covers include a full-color charge.
CREDIT UNION MANAGEMENT™ ADVERTISING 9
Effective With January 2017 IssueFOUR COLOR 1x 3x 6x 9x 12x2 Page Spread $11,051 $9,923 $8,763 $7,954 $7,178
Full Page $6,815 $6,044 $5,414 $4,961 $4,584
1/2 Page Spread $8,343 $7,376 $6,579 $5,980 $5,486
2/3 $5,991 $5,355 $4,777 $4,410 $4,095
1/2 $5,598 $4,961 $4,515 $4,147 $3,832
1/3 $5,240 $4,741 $4,262 $3,949 $3,655
TWO COLOR 1x 3x 6x 9x 12x2 Page Spread $10,426 $9,297 $8,137 $7,328 $6,553
Full Page $6,190 $5,419 $4,789 $4,336 $3,959
1/2 Page Spread $7,717 $6,751 $5,954 $5,355 $4,861
2/3 $5,366 $4,730 $4,152 $3,785 $3,470
1/2 $4,972 $4,336 $3,890 $3,522 $3,207
1/3 $4,615 $4,115 $3,637 $3,324 $3,030
BLACK/WHITE 1x 3x 6x 9x 12x2 Page Spread $9,801 $8,672 $7,512 $6,704 $5,927
Full Page $5,565 $4,794 $4,164 $3,711 $3,334
1/2 Page Spread $7,092 $6,126 $5,329 $4,730 $4,236
2/3 $4,741 $4,105 $3,528 $3,160 $2,845
1/2 $4,348 $3,711 $3,265 $2,898 $2,582
1/3 $3,990 $3,491 $3,012 $2,699 $2,405
COVERS* 1x 3x 6x 9x 12xCover II, III $9,192 $8,180 $7,156 $6,352 $5,706
Cover IV $9,512 $8,462 $7,392 $6,541 $5,890
CUES Nonmember Rate Card
*Covers include a full-color charge.
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Ad SizesGold represents non-printing area. Actual trim size is 8-1/2”x 10-7/8” and actual bleed is 1/8” beyond the trim. Live area is 1/4” inside the trim. To submit an ad, email your materials to [email protected].
1/2 Page Bleed SpreadCoverage must extend to:
17-1/4" x 5-9/16"
1/2 Page Bleed Spread
2 Page SpreadCoverage is 17" x 10-7/8"
For 2-Page Spread With Bleeds: Coverage must extend to: 17-1/4" x 11-1/8"
2 Page Spread
Full Page
Full PageCoverage is 8-1/2" x 10-7/8"
For Full Page With Bleeds: Coverage must extend to: 8-3/4" x 11-1/8"
1/2 Page Island (Vertical)4-15/16" x 7-1/4"
1/2Page
Island(Vertical)
1/2 Page Horizontal
7-1/2" x 4-7/8"
1/2 PageHorizontal
2/3 Page4-15/16" x 9-3/8"
2/3 Page
1/3 Page Vertical2-3/8" x 9-3/8"
1/3 Page Vertical
1/3 Page Island (Square)4-15/16" x 4-7/8"
1/3 Page
IslandSquare
CREDIT UNION MANAGEMENT™ ADVERTISING 11
Get Your Ad NoticedStand out from the crowd with a wrap-around “belly band” or a polybagged “outsert” for your ad. Or, consider binding or tipping your existing marketing piece into Management. See the chart below for insert options and rates.
ALSO AVAILABLE:Tip-in insert
Bind-in
Bind-in center as pullout (3rd staple)
Polybag
Belly band
False Cover
Dot Whack
Advertiser is responsible for providing print-ready artwork or pre-printed materials. For more information contact, Kari Sweeney, CUES’ supplier relations manager, at 800.252.2664 or 608.271.2664, ext. 326; or email [email protected].
Advertisement digital and mechanical requirements are available online at cues.org/advertise.
Belly band
False Cover
Dot Whack
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Management Advertising OpportunitiesFor more than 18 years, credit union executives have selected Management magazine as the most valuable publication for information on leading their credit union. When advertising in Management, your message goes straight to those with purchasing power. And with 71% of all Management subscribers leading credit unions with $250 million in assets or more, you’ll reach industry leaders who control big budgets. On this page, you’ll findn in-depth information on this premier publication; review and then contact CUES today to secure space for your organization!
Of four listed industry publications, Management was selected by the highest percentage of respondents (46%) as most valuable for leading their credit union—no other listed publication was selected by more than 15%.
- Readex Research, 2016 Readex Survey
In the past 12 months, 52% of survey respondents reported taking action in response to an ad in Management. - Readex Research, 2016 Readex
Survey
52%
46%
For advertising information, contact Cathy Woods, CUES’ advertising sales representative, at 602.863.2212; or email [email protected].
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CREDIT UNION MANAGEMENT™ ADVERTISING 13
Strength in NumbersEveryone has a place with CUES. The infographics below illustrate the asset, title and regional breakdown of our existing members. Our diverse membership base offers you connections to leaders with a range of experiences and knowledge.
5% • $0–49 17% • $250–499 8% • $50–99 23% • $500–999 15% • $100–249 32% • $1 Billion+
28% • Other Execs 12% • Lending Execs 7% • IT Execs 14% • CEOs 11% • Finance Execs 7% • HR Execs 12% • Marketing Execs 7% • Operations Execs 2% • EVP/SVP
3% • $0–49 19% • $250–499 3% • $50–99 17% • $500–999 12% • $100–249 46% • $1 Billion+
2016 CUES Members by Asset Size (in millions)
2016 CUES Members by Title
2016 CUES Director Members by Asset Size (in millions)
15%
8%5%
5%
9% 5%
20%
19%
9%4%
1% – Other/International
2016 CUES
Members by Region
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cues.org Interior Banner AdvertisingIn addition to advertising on the home page of cues.org, position your message in front of a targeted audience. CUES’ website averages over 60,000 page views per month along with more than 12,000 unique visitors. Decide among heavily trafficked pages such as:
➤ Member Login
➤ Training & Education
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CUES Supplier members: $1,500
INTERNET ADVERTISING
cues.org Home Page Banner AdvertisingCUES’ website incorporates both Management magazine and Center for Credit Union Board Excellence (CCUBE) content. This means daily updates, increased impressions for your banner, and unlimited opportunities to target your message on a site that’s optimized for all visitors. Advertise on the home page of cues.org and your banner ad will appear front and center on our responsive site in desktop, tablet and mobile formats.
CUES Supplier members: $3,000 Nonmembers: $4,375
Nonmembers: $2,625
➤ Event Calendar
➤ Schools
➤ Surveys
➤ Products & Services
CREDIT UNION MANAGEMENT™ ADVERTISING 15
CONTENT MARKETING
CUES Skybox Sponsored Blog PostShare your story on CUES Skybox and receive:
➤ 400-word sponsored blog post on CUES Skybox at skybox.cues.org
➤ Banner ad on the post, which will stay with the post indefinitely
➤ Banner ad on CUES Skybox landing page for one week
➤ Additional banner ad in the Skybox email for one issue
➤ Promotion of, and a link to, your post in an issue of CUES Advantage e-newsletter
➤ Your post shared with Skybox email subscribers, Twitter followers and Facebook fans
CUES Skybox blog is updated at least twice a week. Your post will remain on the site in the archives indefinitely.
Your blog post should be 400 words or less, substantive rather than promotional, and should tell a story or share an opinion. Posts should be submitted as Word doc files, and sent at least one week in advance of requested “go-live” date.
CUES Supplier members: $1,750 Nonmembers: $3,000 CUES Editorial Assistance: $500
INTERNET ADVERTISING 15
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CONTENT MARKETING
E-NewslettersShare Your Message ElectronicallySponsor a CUES e-newsletter and make the most of these benefits:
➤ Limit of two sponsors each period.
➤ Submit one 700-word case study for publishing on cues.org. CUES staff reserves the right to edit for length, content and style.
➤ A short summary with a link to your case study.
➤ Your logo will appear in your case study and in the e-newsletter itself.
➤ Your organization will receive continued exposure through our online archive.
➤ Your company’s banner ad will run alongside your case study on cues.org.
For more information on sponsoring an e-newsletter including guidelines and suggestions, visit cues.org/advertise.
Distribution Subscribers Ad Features
Sponsorship Rate (CUES Supplier
members/ nonmembers)
CUES Advantage Tuesdays Weekly 3,000+
Logo, link to website and link to case
study
Two-week: 1,200/$2,000
CUES Director Advantage
Tuesdays Monthly 1,000+
Logo, link to website and link to case
study
Monthly: $1,500/$2,625
Business Lending Edge Tuesdays Quarterly 1,200+
Logo, link to website and link to case
study
Quarterly: $1,500/$2,625
INTERNET ADVERTISING 17
WhitepapersBecome a Resource for ExecutivesExpand your impressions online by submitting your firm’s educational whitepaper to CUES’ online library. A resource for credit union executives, CUES promotes its online library in:
➤ CUES Advantage e-newsletter
➤ Management magazine
➤ CUES’ research section at cues.org/library
When you submit your non-promotional report or case study to CUES for review by our editors, please follow these guidelines:
➤ Papers should be 15 pages or less
➤ Papers should have an informational, non-promotional focus
A CUES editor will review all educational materials before adding them to the online library. If your paper is accepted, CUES will include it in our online library for $2,000 for CUES Supplier members and $3,500 for nonmembers.
CUES WebinarsShare your innovative thought leadership with CUES members and nonmembers by presenting a sponsored webinar.
➤ 60 minute webinar, hosted by CUES, featuring your subject matter experts
➤ Limit of one sponsored webinar per month
➤ Average 30-50 attendees per webinar
➤ CUES will promote through cues.org, Advantage e-newsletter and bi-weekly webinar email
➤ Link to webinar at cues.org
➤ CUES will send out a Thank You email to all attendees on your behalf
➤ Attendance roster including name, credit union and address
CUES Supplier members: $3,000 Nonmembers: $4,100
Advertising terms and conditions can be found online at cues.org/advertise.
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DIGITAL EDITION ADVERTISEMENTS
Support your Management magazine print advertisements with advertisements in the digital edition and reach over 26,000 potential readers.
Management Digital Edition Bundle
Management Digital Edition Email ➤ Distributed monthly to over 13,000 subscribers
➤ Banner ad included in email
➤ Limit of one sponsor per month
Management Digital Edition Follow Advertisement ➤ Banner ad that remains visible throughout a reader’s digital
edition viewing
Management Digital Edition First Page Advertisement ➤ Full-page digital ad appearing adjacent to the cover when
a reader opens the digital edition
CUES Supplier members: $3,000 Nonmembers: $4,875
INTERNET ADVERTISING 19
Help your company realize its potential by securing your space today!Through CUES, you can put your organization in front of the credit union movement’s top executives, directors and future leaders. Contact us now to start maximizing your exposure to your target market.
CUES’ Advertising and Sales Representative
Catherine Ann Woods [email protected] Phone: 602.863.2212 Fax: 602.863.6551
For more information on how CUES can help you reach your target audience through advertising, membership and sponsorship, contact CUES Supplier Relations:
Karin Sand, CIEVP/Supplier Relations [email protected] Phone: 800.252.2664 or 608.271.2664, ext. 341
Kari SweeneySupplier Relations Manager [email protected] Phone: 800.252.2664 or 608.271.2664, ext. 326
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Tel: 800.252.2664 or 608.271.2664, ext. 340 | Canada Tel: 604.559.4455 | Email: [email protected]
CUES is a Madison, Wisconsin-based,
independent, not-for-profit, international
membership association for credit union
executives. Our mission is to educate
and develop credit union CEOs, directors
and future leaders.
1 7 M K T P L N S 1 O
cues.org