MAKING SOCIAL WORK7-STEP GUIDE TO SOCIAL MEDIA SUCCESS IN THE HEALTHCARE INDUSTRY
Topic From HootSuite UniversityIndustry Specific Education
Karen McNamaraApril 11, 2016
Making Social Work for HealthcareMatt NoeStrategy DirectorMEplusYOU
Mark MacDonaldSenior Analyst, StrategyMEplusYOU
Acronyms
FDA: Food and Drug Administration
OTC: Over the Counter
DTC: Direct to Consumer
Healthcare Industry Tumbling Into Social MediaMany factors causing social lag. There’s a need to:
• Identify your audience. Who are we really talking to? • Learn what the audience expects or wants. • Consider legal or regulatory risks.• Understand that the changing economy will affect
marketing modeling and approaches.
Dinner Party Analogy
Making Social Work7 Steps to Success
Listen broadly
Define social personality
Join the conversation
Lead the conversation
Ignite and invite participation
Inspire greater collaboration
Measure success
1
2
3
4
5
6
7
One: Listen Broadly
Two: Define Social Personality
• Who?• Likes?• TV Shows?• Car?
Two: Define Social Personality
Three: Join the Conversation
Three: Join the Conversation
Four: Lead the Conversation
Five: Ignite & Invite Participation
Six: Inspire Greater Collaboration
Seven: Measure Success
Seven: Measure Success
Questions• How does social media for healthcare companies differ
from social media for other companies?
• Do you think the dinner party social media analogy works for other types of industry, too? Explain.
• Why do we need measurement?
Activity http://www.merckengage.com/quizzes
George W. Merck Quote, 1950
Thank You! Questions?