ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Marco van Itterzon
Director Research
ICCA
ICCA Association Database
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• How do different members use the database?
• How can the data be integrated with your existing sales and marketing processes?
• How can you use the database to build trust with other ICCA members and their clients?
• How can you still use the database if you don’t have enough staff resources?
Outline
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• Jargon has been removed
• Series, Events and Organisation details merged into one general meeting profile
• Simplified navigation
• Extended search options added
• New search algorithm highlights meetings recurring to the same destination
• New filter and sorting options
What has changed?
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• Simplified process to participate in a Business Exchange
• Easier way to find Hosted Buyers from tradeshows
• Big Data Search integration
• Print & Export to PDF options extended and simplified
• Tablet-friendly
What has changed?
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• 19,500 regular occurring meetings
• 11,750 international associations
• 209,500 individual meetings
as per 1 July 2015
How many?
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
ICCA Members
• Destination Marketing
• Meetings Management
• Meetings Support
• Transport
• Venues
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Heavy users
Company Name # Visits
1 MCI (INCON Group) 1728
2 Business Events Sydney 1483
3 Brisbane Convention & Exhibition Centre 1396
4 Malaysia Convention & Exhibition Bureau 1119
5 Marketing Challenges Intl. Inc. 1059
6 GUARANT International 1042
7 Wonderful Copenhagen Convention Bureau 876
8 Glasgow City Marketing Bureau 858
9 Sarawak Convention Bureau 845
10 Barcelona Convention Bureau 787
11 Geneva Convention Bureau 760
12 Vancouver Convention Bureau 714
13 Tourism New Zealand 704
14 Singapore Exhibition & Convention Bureau 700
15 Melbourne Convention Bureau 686
16 Sao Paulo Convention & Visitors Bureau 684
17 The Convention Centre Dublin 634
18 Barcelo Congresos 612
19 Johannesburg Convention Bureau 604
20 Dekon Congress & Tourism 592
ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Integrate with your existing sales & marketing processes