2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
HOW DO MOBILE
CUSTOMERS
ENGAGE?
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
WHAT DO MOBILE CUSTOMERS
SHARE?
67%
33%
Negative Experiences
Positive Experiences
67%
18% 71%
23%
48%
47%
46%
45%
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail
99% 95%
94% 91% 86%
Brand Percentage of Local Feedback Missed
Best Buy 91%
Costco 78%
J.C. Penny 94%
Macy’s 83%
Rite Aide 95%
Sears 76%
SuperValu 99%
Target 82%
Walgreens 91%
Walmart 83%
Retailers have not employed the
tools & technology to “tune in” to
their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND