2014

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

Smart phones have

changed the way that your

customers share their in-

store experiences.

WHERE IS MY MOBILE CUSTOMER?

YOUR STORE

LOCAL CHANNELS

They’re local, social, mobile.

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

HOW DO MOBILE

CUSTOMERS ENGAGE?

13

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

WHAT DO MOBILE CUSTOMERS

SHARE? 72%

14%

66%

30%

59%

37%

60%

24%

58%

38%

Positive Experiences

Negative Experiences

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants

Brand Percentage of Local Feedback Missed

Denny’s 80%

Chipotle 79%

Ruby Tuesday 86%

Five Guys 100%

Boston Market 81%

P.F. Chang’s 86%

Baja Fresh 78%

Au Bon Pain 90%

Qdoba 82%

Fast Casual Restaurants have not

employed the tools & technology to

“tune in” to their mobile customers.

HOW MUCH IS BEING

MISSED?

THE AVERAGE RETAILER IS MISSING

PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND

85%

Five Guys

Au Bon Pain

Ruby Tuesdays

P.F. Chang’s Qdoba