IT’S NOT WHAT YOU SELL, IT’S HOW YOU SELL

Danny Heinsohn Client Development

Successful companies aren’t built from great products, but from perfecting other people’s ideas.

-Roger D. Blackwell, PhD

GLOBALNATIONAL

LOCAL

SCALABILITY

CHICAGO

PASSION

Be enthusiastic, be authentic, and sell ideas.

PRESENCE

You gotta pay to play. There is no substitute for face time.

PRESENCEIn Person• Industry Events• Team / Corporate Presentations

Traditional Media• Print, TV, Radio

PRESENCE

SOCIAL NETWORKS• LinkedIn• Blog• Twitter• Facebook

PERCEPTION

Create memorable impressions.

PERCEPTION

• Innovation = Differentiation• Act the Part

POSITION

Know the score. How do you rank in your market?

NEW YORK

PERMISSION

You don’t get what you don’t ask for.

PERMISSION

FOLLOW UP!

HALF TIME

PERSISTENCE

Persistence PAY$

PERSISTENCE

PERSISTENCE

•It’s all about follow up. •Do you have a new product or service? •Tell a story. •Timing is everything!

PERSONALIZATION

Clear, CONCISE, Refined.

PERSONALIZATION

PERFORMANCE

It’s all about execution.Go above and beyond expectations.

PERFORMANCE

PARTNERSHIP

A partnership mentality will lead to organic growth.

PARTNERSHIP“When it comes to putting on conferences, one of the most important things to us is making that great "first impression". And for us, that first impression begins and ends with Access Pass & Design. We are admittedly extremely finicky about how our name badges make us "look" -- they have to be perfect. Which is why, in our early years, we used several different companies -- but all that stopped when we started working with Access Pass & Design. Simply put, they "get" it. We're looking for professionalism, creativity, practicality and visual appeal ... and Access Pass & Design gives us ALL of that. We wouldn't work with anyone else.”

Ron Seaver – President – National Sports Forum

PERKS

Get Involved!

PERKS

BOOK RECOMMENDATIONS

Networking is a Contact Sport by Joe Sweeney

The Mirror Test: Is Your Business Really Breathingby Jeffrey Hayzlett

FASCINATE!by Sally Hogshead

IT’S HOW YOU SELL

DANNY HEINSOHNCLIENT DEVELOPMENTdanny@accesspasses.comLINKEDIN: Danny HeinsohnTWITTER: @dannyheinsohn