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Barriers are getting in the way

Digital Marketing in Canada Survey 2 0 1 3

Only

of Canadian companies have a robust digital marketing strategy in place.

one-fifthone-third one-thirdOnly

of Canadian companies have embraced social media wholeheartedly.

Only

of Canadian companies are using social media to reach connected consumers.

Social Channels Used

MultipleChannels

42%

Only 1Channel

37%

None21%

60%

54%

48%

33%

25%

Top Platforms Employed

Social media usage is fairly predictable

agree they have completed research to understand their social media audiences.

Additionally

19%

How can we be relevant and authentic to the people that matter most to us?

How do we engage them?

Who are they?

What’s important to them?

Canadian businesses lack understanding of who they

are talking to

34% agree they have a good sense of the people they are targeting via social media.

Only

But they want to "keep up"

of Canadian companies’ total marketing budget

is dedicated to digital

34%

experienced at least one barrier while

attempting to embrace digital. marketing

80%Over

believe they need it to stay relevant.

54%

Top barriers

0.46Finding the budget

0.39Dedicating internal human resources

0.20Customers aren't typically online

0.18Getting senior management on board

0.15Don't know how to get started