117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
Social Media for Business
Heidi Otway, APR
Director of PR and Social Media
Social Media Landscape 2011
“What’s the Best Social
Network For
_________?”
Listen
Listen:
Who is your audience?
Where are they?
What are they saying?
When are they talking?
Listening Tools:
Radian 6 Viral Heat
Google Facebook
Social Mention Twitter
HootSuite TweetDeck
CrowdBooster Twitter Fall
TweetReach Klout
Strategize
Develop a Plan:
What do you want to achieve?
What is your offer and is it unique/relevant?
How can you contribute?
What are you going to say, show or offer?
What resources/time are you willing to invest?
Interrupt
Promote your social networks:
Use Online and Social Network Ads
Display social media icons
Collaborate with customers and employees
Use offline activities
Interact
Interact – Drive
Drive Consideration:
Develop your “brand voice”
Content is critical – fun, interesting, relevant
Build a social media calendar
Post frequently
Be human
Engage
Assist with Action:
Connect by responding
Ask questions
Keep em’ coming back
Contests
Post photos/videos
Offer Incentives
Special Invitations/Offers
Share Events
Evaluate
Evaluations
Are more people talking about your business?
Is traffic up on your company website?
More sales, more inquiries, more requests for info?
Are staff/employees satisfied?
Any positive feedback from customers?
Sharing and mentions from fans?
Are you being recognized offline?
117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
Twitter:
www.twitter.com/heidiotway
LinkedIn:
www.linkedin.com/in/heidotway
Facebook:
www.facebook.com/heidiotway
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