Status of Social Media in Thailand
MIRAI MEDIA CO., LTD.
27 September 2011
Agenda
1. Population (online) of Thailand 2. Number of Facebook Users 3. Number of Twitter Users 4. Number of Linkedin Users 5. Traffic of Social Media
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1. Population of Thailand
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Bangkok
8.25milion (No.31 city
in the world)
Thailand
67.3milion (No.19 & 0.96%
in the world)
Online
17.48milion (26% in population)
Online in Bangkok
5.45milion (66% in population)
(Info: end of 2011)
2. Number of Facebook Users-1
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12.43milion Facebook Users 12,426,840
Posi1on in the list #16
Penetra1on of popula1on 18.4%
Penetra1on of online popula1on 71.1%
Average CPC $0.13
Average CPM $0.06
(Last 6 months)
(Source: socialbakers.com)
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2. Number of Facebook Users-2 Male/Female User Ratio in Thailand
Same as population ratio
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2. Number of Facebook Users-3 User age distribution in Thailand
4.23milion
3.60milion
Total 12.43milion
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3. Number of Twitter Users
Sorry, no useful information
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4. Number of Linkedin Users Linkedin Users 259,575
Posi1on in the list #39
Penetra1on of popula1on 0.39%
Penetra1on of online popula1on 1.48%
Linkedin Users 633,252
Posi1on in the list #24
Penetra1on of popula1on 13.47%
Penetra1on of online popula1on 17.31%
Still not popular in Thailand, because Linkedin is for Business. It will need long time to penetrate into Thai.
Comparison with neighbor country Singapore
Linkedin Users 596,422
Posi1on in the list #25
Penetra1on of popula1on 2.28%
Penetra1on of online popula1on 3.53%
Malaysia
(Source: socialbakers.com)
Vietnam
No info. Less than Thai.
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is the first SNS that Thai users used and has been very popular since before 2009. The graph shows that the number of Thai users of hi5 was more than Facebook until May 2010.
Can not see Twitter and linkedin traffic line . . .
5. Traffic of Social Media (Source: Google Trend)
Traffic amount
Change!!
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4. Traffic of Social Media
No.1 is Bangkok No.2 is Khon Kaen (the biggest city in Isan)
Chiang Mai is No.6
Access region
Similar with population ratio
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MIRAI MEDIA CO., LTD.
Name : Takuro Yoshida E-mail : [email protected] Website : www.miraimedia.co.th (coming soon…) Facebook : www.facebook.com/miraimedia Twitter : MIRAI_MEDIA_TH (Japanese)
Thank you very much for your attention
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