28 April 2011 John Meulemans
#Tsunami treft #Japan @Rodekruis
Rode Kruis & Humanity House
SOCIAL STRATEGY & CONCEPTS, SPEAKER, BLOGGER.
QUESTION:WIE GEBRUIKT ER HIER?
FOURSQUARE
#inin@j0hn
#humanityhouse #rodekruis @j0hn
THIS IS DAVE
MEET DAVE
AG
EN
DA
“UNITED BREAKS GUITARS”
ESTIMATED DAMAGE FOR UNITED
$180M
TODAY THIS CAN HAPPEN TO
ANY BRAND
OR
REGIME
The impact of social on actual disasters & conflicts.
SO WHAT IS THE
IMPACT OF
SOCIALANYWAY?
9 out of 10 Internet users visited a social networking site each month in 2010
90%
10%
SOCIAL NETWORKINGREASON 1
PEW Internet 2011
Social networking is the most popular online activity
0%
5%
10%
15%
20%
25%
30%
22,7%
10,2%8,3%
SOCNETS GAMES E-MAIL
TIME SPENT ONLINEREASON 2
Forrester 2010
The problem with corporate communication
TRUSTREASON 3
Edelman 2009
70% trusts experts
above their friends
INFLUENCERSREASON 4
Edelman 2011
SOCIAL DEMOCRATIZES COMMUNICATIONSREASON 5
SOCIAL MEDIA IS
WORD OF MOUTH
ON STEROIDS
REASON 6
What do all these examples have in common?
A new culture of sharing ‘information’:1: Worldwide growth of the internet population2: Massive growth in use of social networking3: Increase of sharing in general
It’s about sharingPeople 'connect' and exchange 'information'
WHY IS THIS IMPORTANT DURINGDISASTERS AND CONFLICTS?
THEBASICS
IT’S
WHERE THE PEOPLE ARE
IT’S
FAST
IT’S
TRANSPARENT
IT’S HELPS PEOPLE
TO ORGANIZE
IT
ENGAGES
IT’S
TRUSTED
SOMEQUESTIONSABOUT SOCIAL
DOES IT HELP WITH
DISASTERS & CONFLICTS?
It helps people to organize and coordinate efforts.
How to adapt and inform the public quickly.
Dutch government not on the #moerdijk scene.
HOW CAN SOCIALIMPROVE RELIEF ORGANIZATIONS?
Monitor conversations: What’s happening & respond.
HOW CAN SOCIAL
ENGAGE PEOPLE?
Engage people by being transparent as an organization.
Fundraising 2.0... going door2door virtually.
HOW CAN SOCIAL
BE MORE THAN A MEDIUM?
Share information & educate people.
Give people the right directions and latest updates.
Connect on the long term, ask feedback & improve.
HOW CAN SOCIALENGAGE PEOPLE WITH POLITICS?
People want to engage with politics.
People can be activated for politics.
People even expect response from their leaders.
IS SOCIALEFFECTIVE?
Yes, but it’s not scalable. Let users help each other.
Build an army of advocates, for example volunteers.
CAN SOCIAL BEDANGEROUS?
Transparancy can be dangerous too...
WHAT DOES THIS MEAN FORTHE FUTURE?
Alarm notifications will use your devices.
Maps and location based services will be essential.
Use the public to tell a story.
30 maart 2011
DEFINITIE
Why won’t we share our charity? And involve friends?
Gamification. Badges, rewards, points & recognition.
Influencers will be used to spread the message.
Most important: People will expect NO less!
THANK YOU
QUESTIONS?
CONTACT
Paolo Martorino+31 62 502 26 [email protected]
John Meulemans+31 62 507 81 [email protected]
Nicole Niemann+31 63 947 92 [email protected]
Visit our websitewww.3sixtyfive.co
Preso on slideshare.net/john
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