2010 Updates

Visual Identity System

PREVIOUS GUIDELINES REQUIREMENTS (EST. 2005)

• No graphic device other than the official Texas Tech coat of arms may be “locked up” or configured with the official logotype to represent an academic entity.

• In recognition of existing awareness of the Double T as the most visible and recognizable symbol of Texas Tech, the Double T may be included as a secondary symbol on marketing and communications materials.

NEW GUIDELINES

• To address the multitude of requests for extending the use of the Double T, the guidelines are being broadened.  

• Each unit will now have an official Double T signature, which combines the Double T with Texas Tech University or Texas Tech University Health Sciences Center and the unit name.

• The enhanced visual identity guidelines now give all units the opportunity to tailor their communications based on the type of message and the audience to which they are communicating.  

• The coat of arms will remain a primary academic mark.  

• And, as one of our most beloved and visible symbols, the Double T can now be used more broadly in the identity guidelines.

OLD VS. NEW

NEW TEXAS TECH INTEGRATED IDENTITY SYSTEM

TTUHSC EXECUTIVE SIGNATURE

TTUHSC ACADEMIC SIGNATURE

ACADEMIC SIGNATURE WITH UNITS

DOUBLE T

TTUHSC DOUBLE T SIGNATURE

TTUHSC WORDMARK

PRIMARY AND SECONDARY COLOR PALETTE

TTUHSC RECOMMENDED TYPOGRAPHY

Edwardian