Purpose
To provide the Tourism Portfolio Committee with progress on the tourism preparations for 2010 World Cup™ as per the 2010 Tourism Plan.
2
Layout of the presentationAccommodation Overview
Information per province: Team based camps Games per stadium Accommodation and other requirements
Tickets sales trends
Skills Development
Information
Transport
Safety
Marketing and Branding
Events
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TEAM BASE CAMP INFOProvince No. of Teams
Gauteng 19
Kwazulu Natal 5
North West 3
Western Cape 3
Mpumalanga 1
Northern Cape 1
Eastern Cape 0
Limpopo 0
Free State 0
Total 32
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TEAM BASE CAMP INFOMP, NW, NC
Province Team Hotel Training Ground
Current status
Mpumalanga Chile Ingwenyama Conf Ctr
Ingwenyama sports ground
confirmed
North West Korea Republic
Hunters Rest Hotel
Olympia Park Confirmed
England Bafokeng Sports Campus
Royal Bafokeng Sports Campus
confirmed
Spain Potchefstroom FNB High Performance Institute -NWU
Confirmed
Northern Cape Uruguay Protea Hotel, Kimberley
GWK Stadium, Kimberly
Confirmed
CONFIDENTIAL
TEAM BASE CAMP INFO - KZN
Team Hotel Training Ground Current status
Paraguay Woodridge Country Estate
Michael House Boys’ School
confirmed
Algeria Zimbali Lodge Crawford Preparatory School
Confirmed
Cameroon Oyster Box Umhlanga College confirmed
Greece Beverly Hills hotel Northwood High School
Confirmed
Nigeria Hemphire Ashton College Confirmed
CONFIDENTIAL
TEAM BASE CAMP INFO – Western Cape
Team Hotel Training Ground Current status
Japan Fancourt Hotel & Country Club
Outeniqua Stadium Confirmed
Denmark Simola Hotel & Country Club
Leorie Park Stadium Confirmed
France Pezula Resort Hotel & Spa
Pezula Field of Dreams
Confirmed
CONFIDENTIAL
TEAM BASE CAMP INFO - GAUTENG
Team Hotel Training Ground Current status
Netherlands Hilton Sandton Wits Rugby Stadium confirmed
Brazil The Fairway Randburg High School confirmed
Mexico Thaba Ya Batswana Waterstone College confirmed
Honduras The Indaba Hotel Randburg Football Club confirmed
Korea DPR Protea Hotel Midrand Makhulong confirmed
Serbia Sunnyside park Hotel AW Muller Stadium Not yet confirmed
Australia Kloofzicht Lodge Ruimsig Stadiumconfirmed
Italy Leriba Lodge Southdown's College confirmed
ArgentinaHigh Performance Centre
University of Pretoria Rugby Grounds
Working on details
CONFIDENTIAL
TEAM BASE CAMP INFO - GAUTENG
Team Hotel Training Ground Current status
SlovakiaThe Villas Luxury Suite Hotel Caledonian Stadium
Confirmed
United States of America Irene Country Lodge Pilditch
confirmed
Ivory CoastRiverside Hotel & Conference George Thabe Stadium
confirmed
Switzerland Emerald Resort & CasinoVaal University of Technology
confirmed
Germany Velmore Hotel Laudium confirmed
Portugal Valley Lodge Bekker High School confirmed
Ghana Rhoode Valley Eesterust Stadium Confirmed
Newzealand Serengeti Estate MehlarengNot yet confirmed
Slovenia Hyde Park Southern Sun Hyde Park High SchoolNot yet confirmed
South Africa Esselen Park Campus Esselen Park CampusNot yet confirmed
CONFIDENTIAL
Accommodation database• Verification
Establishments: 18 882;
Rooms: 202 712;
Eliminated duplicates and non-accommodation establishments;
Received & incorporated updated databases from provinces;
Received & incorporated database received from Match;
Included TGCSA’s database;
In principle agreement on the ‘basic database’ with industry.
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Accommodation Establishments per Host City (50km Radius)
Host City Establishments (Nr.) Rooms (Nr.) Beds (Nr.)
Cape Town 2 690 29 865 59 730
Durban 1 067 13 751 27 502
Johannesburg 1 545 26 786 53 572
Mangaung 225 2 677 5 354
Nelspruit 301 4 484 8 968
Polokwane 149 2 794 5 588
Port Elizabeth 439 4 152 8 304
Rustenburg 164 3 489 6 978
Pretoria 940 12 855 25 710
Total 7 520 100 853 201 706
NDT database 12
Accommodation Database OverviewUnlimited Radius
Province
Establishments (nr.)
Rooms (Nr.) Beds (Nr.)Total Graded (Sep. 09) Non Graded
Eastern Cape 2 105 962 1 143 19 230 38 460
Free State 763 327 436 7 204 14 408
Gauteng 2 791 1 158 1 633 44 126 88 252
KwaZulu-Natal 2 906 1 084 1 822 31 273 62 546
Limpopo 756 382 374 9 403 18 806
Mpumalanga 1 088 485 603 12 805 25 610
North West 690 295 395 9 813 19 626
Northern Cape 729 322 407 6 640 13 280
Western Cape 7 054 2 477 4 577 62 218 124 436
Total 18 882 7 492 11 390 202 712 405 424
NDT database13
Summary of Inventory Changes by Property Type
Property Type
11th December 2009 Added Released 19th January 2010 Net Release
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Hotels – excl. TBCH
31,758 1,095,358 1,676 52,875 5,782 246,689 27,652 901,544 4,106 193,814
Hotels – TBCH
3,578 161,267 454 20,867 541 24,758 3,491 157,376 87 3,891
Apartments 1,552 58,116 491 36,399 49 6,989 1,994 87,526 -442 -29,410
SMMEs & Lodges
6,667 231,567 307 11,204 1,441 91,042 5,533 151,729 1,134 79,838
SAN Parks 749 27,708 0 0 76 9,132 673 18,576 76 9,132
Timeshare 3,649 143,147 357 16,886 3,999 159,466 7 567 3,642 142,580
Universities 350 13,300 2,695 92,275 175 6,650 2,870 98,925 -2,520 -85,625
Totals 48,303 1,730,463 5,980 230,506 12,063 544,726 42,220 1,416,243 6,083 314,220
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Summary of Inventory Changes by Host City
Host City
11 December 2009 Added Released 19th January 2010 Net Release
Rooms held for 15th June 2010
Total Room Nights
Rooms Held for
15th June 2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Rooms Held for 15th June
2010
Total Room Nights
Bloemfontein 1,843 52,831 169 6,294 719 24,508 1,293 34,617 550 18,214
Cape Town 7,578 281,870 213 8,307 1,035 65,022 6,756 225,155 822 56,715
Durban 6,645 243,768 483 17,315 1,836 92,069 5,292 169,014 1,353 74,754
Johannesburg 11,386 438,224 940 53,924 420 38,192 11,906 453,956 -520 -15,732
Nelspruit 2,855 102,559 325 10,619 814 53,696 2,366 59,482 489 43,077
Polokwane 1,404 40,818 20 596 229 17,413 1,195 24,001 209 16,817
Port Elizabeth 5,729 211,235 142 6,277 1,810 93,845 4,061 123,667 1,668 87,568
Pretoria 4,014 153,532 3,155 112,303 733 40,429 6,436 225,406 -2422 -71,874
Rustenburg 2,304 90,271 208 6,416 247 16,521 2265 73750 39 10,105
Other Countries 4,545 115,355 325 8,455 4,220 103,031 650 20,779 3895 94,576
Totals 48,303 1,730,463 5,980 230,506 12,063 544,726 42,220 1,416,243 6,083 314,220
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Outside South Africa – inventory overview by Country
Linked town/general area Rooms on 15th June 2010 Total Room Nights
Botswana 59 1,947
Lesotho 39 1,287
Mauritius 0 0
Namibia 193 5,419
Swaziland 229 7,556
Zambia 60 1,980
Zimbabwe 70 2,590
Totals 650 20,779
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Match Contract Management Activity
December 2009• 50% of the then available room nights released back to establishments
on 11th December 2009 in line with our contractual obligations. • Second Hotel and First SMME deposits made into the MATCH Deposit
Accounts (holding Account for allocated room nights) before 31st December 2009 in line with contractual obligations to all property types. Deposit notifications were sent to all properties.
• Release criteria: proximity to host city, match period with low demand (beginning and end of the tournament), nights not in support of match and contractual obligations
• Another release – 10 April 2010 (peak period is never released)
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Match Contract Management Activity
January 2010• 99% of Timeshare Inventory was released on 8th January 2010• 100% of Mauritius Inventory released during w/c 18th January 2010 due to
cancellation of MATCH Ville Mauritius Inventory Added and Released within the summaries includes room swaps,
changes to contract types (for example a Team Based Camp Hotel (TBCH) reverting to Standard) etc. therefore it is important to note the Net Release column rather than the “released” column when considering the data within this report.
15th June 2010 has been used as a reference date for rooms held, in most cases this is the peak night however not all following the release (for example, Timeshare peak night is now 18th June 2010)
Rooms held on non peak dates vary throughout venues (MATCH Schedules differences)
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PRICING ISSUES News reports regarding unfair pricing during the
World Cup – accommodation and airlines Survey to determine prevalence of the practice in
the accommodation sector: International trends (previous World Cups) Extent of increase compared to normal peak season and
other major events Variations within MATCH contracted establishments Is it normal industry or opportunists?
Minister engaging industry
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Accomodation Booking portal• Industry initiative – Fedhasa;
• www.rooms4u.travel;
• Pre-register all establishments on accommodation database (Dec ’09);
• Email & SMS communication to verify information and to ask establishments to add information e.g. stock, prices, banking details (Jan ’10);
• Advantages incl: collection of TOMSA levy, 15% fee – establishments only pay when booking is made; (Investigating a markup approach for SMME – to avoid reduction in earnings)
• Link to the Contact Centre, real time and last minute bookings,
• Increased uptake due to match rooms released
• Transactions on booking portal from February 2010;20
Update on Rooms4U• 2000 SMMEs registered
• Additional 1400 SMMEs registrations (negotiations – advanced)
• Process of registration will not be closed but need to be finalised before the system goes live - March 2010
• A target of 75 000 rooms will be available on the system when the site goes live
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Assumptions Most visitors may stay close to their team-
based camps. Most tickets are bought by families or groups
(possible room sharing) Most tickets will be bought by South Africans
(in the locality) Most visitors will arrive towards the games Most visitors will depart after the group stage
when their teams fail to progress to next round.
CONFIDENTIAL
Games at Royal Bafokeng Stadium - NWDate Stage Team (base
province)Opposition
12 June - 20:30 Group CEngland (North West)
USA (Gauteng)
15 June - 13:30 Group FNew Zealand (Gauteng)
Slovakia (Gauteng)
19 June - 16:00 Group D Ghana (Gauteng) Australia (Gauteng)
22 June - 16:00 Group A Mexico (Gauteng)Uruguay (Northern Cape)
24 June - 20:30 Group EDenmark (Western Cape)
Japan (Western Cape)
26 June - 20:30 Round of 16 1C 2D
Stadium Capacity = 40 000NDT BD info = (<50km = 3,489 rooms, provincial = 9,813 rooms) - Transport dependancy is very high
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Games at Mbombela - MP
Date and time Stage Team (Base province)
Opposition
16 June - 13:30 Group HHonduras (Gauteng)
Chile (Mpumalanga)
20 June - 16:00 Group F Italy (Gauteng)New Zealand (Gauteng)
23 June - 20:30 Group DAustralia (Gauteng)
Serbia (Gauteng)
25 June - 16:00 Group GKorea DPR (North West)
Côte d'Ivoire (Gauteng)
Stadium Capacity = 40 000NDT BD info (<50km = 8,968 rooms, provincial = 12,805 rooms) - Very high road transport dependancy (small airport Capacity) 24
Games at Moses Mabhida - KZNDate and time Stage Team Opposition
13 June - 20:30 Group D Germany (Gauteng) Australia (Gauteng)
16 June - 16:00 Group H Spain (North West)Switzerland (Gauteng)
19 June - 13:30 Group E Netherlands Gauteng) Japan (Western Cape)
22 June - 20:30 Group B Nigeria (KZN)Korea Republic (North West)
25 June - 16:00 Group G Portugal (Gauteng) Brazil (Gauteng)
28 June - 16:00 Round of 16 1E 2F
07 July - 20:30 Semi-finals W59 W60
Stadium Capacity = 70 000
NDT BD info = (<50km = 13,273 rooms, provincial = 31,273 rooms) - Air Transport dependancy is very high with good capacity
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Games at Green point - WCDate and time Stage Team Opposition
11 June - 20:30 Group A Uruguay (Northern Cape)France (Western Cape)
14 June - 20:30 Group F Italy (Gauteng) Paraguay (KZN)
18 June - 20:30 Group C England (North West) Algeria (KZN)
21 June - 13:30 Group G Portugal (Gauteng)Korea DPR (North West)
24 June - 20:30 Group E Cameroon (KZN)Netherlands (Western Cape)
29 June - 20:30 Round of 16 1H 2G
03 July - 16:00 Quarter-finals W52 W51
06 July - 20:30 Semi-finals W58 W57
Stadium Capacity = 68 000NDT BD info = (<50km = 29,865 rooms, provincial = 62,218 rooms) - Dependency on air road transport. 26
Games in Soccer City - GPDate and time Stage Team Opposition
11 June - 16:00 Group ASouth Africa (Gauteng)
Mexico (Gauteng)
14 June - 13:30 Group ENetherlands (Gauteng)
Denmark (Western Cape)
17 June - 13:30 Group B Argentina (Gauteng)Korea Republic (North West)
20 June - 20:30 Group G Brazil (Gauteng)Côte d'Ivoire (Gauteng)
23 June - 20:30 Group D Ghana (Gauteng) Germany (Gauteng)
27 June - 20:30 Round of 16 1B 2A
02 July - 20:30 Quarter-finals W49 W50
11 July - 20:30 Final W61 W62
Stadium Capacity = 95 00027
Games in Ellis Park - GPDate and time Stage Team Opposition
12 June - 16:00 Group B Argentina (Gauteng) Nigeria (KZN)
15 June - 20:30 Group G Brazil (Gauteng) Korea DPR (North West)
18 June - 16:00 Group C Slovenia (Gauteng) USA (Gauteng)
21 June - 20:30 Group H Spain (North West) Honduras (Gauteng)
24 June - 16:00 Group F Slovakia (Gauteng) Italy (Gauteng)
28 June - 20:30 Round of 16 1G 2H
03 July - 20:30 Quarter-finals W55 W56
Stadium Capacity = 60 000NDT BD info = (<50km = 26,786 rooms, provincial = 44,126 rooms) - Some degree of dependency on air and high dependency on public transport. 28
Games in Loftus -GPDate and time Stage Team (Base
Province)Opposition
13 June - 16:00 Group D Serbia (Gauteng) Ghana (Gauteng)
16 June - 20:30 Group ASouth Africa (Gauteng)
Uruguay (Northern Cape)
19 June - 20:30 Group E Cameroon (KZN)Denmark (Western Cape)
23 June - 16:00 Group C USA (Gauteng) Algeria (KZN)
25 June - 20:30 Group HChile (Mpumalanga)
Spain (North West)
29 June - 16:00 Round of 16 1F 2E
Stadium Capacity = 45 000NDT BD info = (<50km =12,855 rooms , provincial = 44,126 rooms) - Dependancy air transport is very high 29
Games in Peter Mokaba - LP Date and time Stage Team Opposition
13 June - 16:00 Group C Algeria (KZN)Slovenia (Gauteng)
16 June - 20:30 Group AFrance (Western Cape)
Mexico (Gauteng)
19 June - 20:30 Group B Greece (KZN)Argentina (Gauteng)
23 June - 16:00 Group F Paraguay (KZN)New Zealand (Gauteng)
Stadium Capacity = 40 000
NDT BD info = (<50km = 2,794 rooms, provincial = 9,403 rooms) - Very high dependency on air transport with connecting flights – (Low airport capacity).
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Games in Free State Stadium - FSDate and time Stage Team Opposition
14 June - 16:00 Group EJapan (Western Cape)
Cameroon (KZN)
17 June - 16:00 Group B Greece (KZN) Nigeria (KZN)
20 June - 13:30 Group FSlovakia (Gauteng)
Paraguay (KZN)
22 June - 16:00 Group AFrance (Western Cape)
South Africa (Gauteng)
25 June - 20:30 Group HSwitzerland (Gauteng)
Honduras (Gauteng)
27 June - 16:00 Round of 16 1D 2CStadium Capacity = 40 000NDT BD info = (<50km = 2,677 rooms, provincial = 7,204 rooms) - dependancy on air and road is very high (low airport capacity) 31
Games in Nelson Mandela - ECDate and time Stage Team (Base
province)Opposition
12 June - 13:30 Group B Korea Republic (North West)
Greece (KZN)
15 June - 16:00 Group GCôte d'Ivoire (Gauteng)
Portugal (Gauteng)
18 June - 13:30 Group D Germany (Gauteng) Serbia (Gauteng)
21 June - 16:00 Group H Chile ( Mpumalanga)Switzerland (Gauteng)
23 June - 16:00 Group C Slovenia (Gauteng) England (North West)
26 June - 16:00 Round of 16 1A 2B
02 July - 16:00 Quarter-finals 5 7
10 July - 20:30Match for third place L1 L2
Stadium Capacity = 50 000 NDT BD info = (<50km = 4,152 rooms, provincial = 19,230 rooms) - Dependancy on air transport is very high with connecting flights.
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Overview of tickets sales To date, about 2 million of the 2,9 million tickets have been
sold across 192 countries. Increased demand for tickets by SA citizens (79% in 3rd
phase) – reduced ticket prices Foreign countries leading the demand (3rd phase
applications): USA = 50,217; UK = 41,529; Australia = 15,523; Mexico =
14,804; Germany = 14,647 and Brazil = 10,767
Neighbours: Botswana 2,519, Mozambique (1,795) and Namibia (1,191). The 4th ticketing sales phase started on 9 Feb and ends on
7 April 2010 (400 000 tickets available – then over the counter)
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Transport and Energy There is slow progress in this regard Key issues include:
Operator licensing delays (Interprovincial licensing, municipal capacity etc)
Skilling of operators on tourism Car rentals – fines (lifting)
Purchasing of generators for stadia and Airport fuel storage capacity.
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Safety National Joint Operational plan approval pending -
roles and responsibilities clarification between SAPS and LOC (including funding)
Continuous engagements between SAPS and NDT on operations planning
SAPS exploring designation of dedicated officials at host cities
Selected Volunteers to be trained as “reservists” after training – based on language proficiency
Communication model in cases on criminal incidents against visitor under consideration
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Skills & Service LevelsVolunteers NDT contributing towards the recruitment of +- 20 000 volunteers for
2010 Soccer World Cup. The module of “Know your country, know your city” has been
reviewed to enhance the skills of the Volunteers. Interviews for volunteer training commenced on 11 January 2010 in
host cities and the actual training will take place from 05 March to 18 April 2010.
In as far as deployment of volunteers at host cities level is concerned, the National Department will focus on the Tshwane Metro but will take responsibility to ensure success in all Host Cities.
This approach was successfully also implemented during the Confederations Cup, whereby national officials were deployed at host city level and stadia.
CONFIDENTIAL
Skills & Service LevelsService excellence Programme…
Research Phase completed and the following findings made:
Not knowing who the customer isEffects of apartheidManagement v/s Leadership issuesAttitude issuesInadequate training at all levels Technical focus v/s people focus Recruitment and selection.
CONFIDENTIAL
Skills & Service LevelsService excellence Programme…
Phase 2 – upskilling to address: (targeting 250 000 front line staff):
Champion service transformation; Create customer service oriented culture; Craft solution minded customer service culture; and Provide human behavior solution.
Volunteer selection at host cities 11 Jan – 27 Feb 2010 Volunteer training 5 March – 11 April 2010
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Schedule for Volunteer Selection and Training
NAME OF THE INTERVIEW DATES TRAINING DATES
1.City of Johannesburg 11 Jan to 06 Feb 2010 5-7 March 201012-14 March 2010
2.City of Tswane 18 Jan - 27 Feb 2010 19-21 March 2010
3.Rusternburg 18 – 06 February 2010 16-28 March 2010
4. Mangaung/ Bloemfoentein 11 Jan – 05 Feb 2010 26-28 March 2010
5.City of Polokwane 18 Jan –06 Feb 2010 05-07 March 2010
6. Mbombela 11 - 30 Jan 2010 12-14 March 2010
7. Nelson Mandela Metro TBC 09-11 April 2010
8.Ethekwini TBC 16 – 18 April 2010
9. City of Cape Town TBC 09-11 April 2010
CONFIDENTIAL
Information• GIS information on products and services available
on www.tourism.gov.za • Audit of visitor information centers completed, there
are 351 Visitors Information centers in the country• Lack of gateway information centers (fan embassies)
with National information (to be addressed working with ACSA)
• Developing a national “2010 companion” handout to all visitors – (beyond 90 min experience – working with provinces)
• Completion of five Visitor Information Centres (Mbombela, Polokwane, Mangaung, Nelson Mandela Metro and Rustenburg)
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Contact Center The number is +27 87 803 INFO or (4636) Launched 08 December 2009 It provides information on accommodation,
attractions, activities, routes, experience, services and restaurants
Emergency numbers are also available on request
In the following languages (Portuguese, Spanish, German, English, French, Dutch)
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Contact Centre… Continued Currently the centre operates 24/7 in English Other languages 09am – 09pm Leading to event will be 24/7 in all languages Current capacity 1,000 calls a week and later
10,000 calls a week (01 April) 01 March – Contact Centre Campaign begins –
more demand to be generated Provinces and host cities were requested to
linkup their call centres with the contact centre for after hours and overflow provisions
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In partnership with the Embassies, road show will be done in all participating countries starting 15 February 2010
Advertisements running since May 2009 on BBC, CNN, Eurosport and Newscorp (Sky and ESPN) – reaching 1 billion in all continents
Launched the 2010 consumer website August 2009 – www.southafrica.net/2010 and many other digital initiatives
Promoted SA at over 20 international major events/sporting events eg. Euro 2008, WTM, ITB, JATA (Japan), Vakantiebeurts, Trafalgar square; Washington and Chicago, China plus many others.
Hosted over 100 international journalists aimed at promoting SA during major events – eg. Confed Cup, British / Irish Rugby Tour, ICC Champions Trophy
Branded media centre at the final draw, gave information, footage and hosted five post tours of 100 media.
Activations in qualifying countries (Africa, Europe, Asia and Americas)
International Marketing
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Domestic Marketing
There has been an overwhelming number of requests from corporate SA for diski dance lessons
Partnerships with IMC, GCIS, SABC and other departments for the fly the flag campaign
Partnerships with over 100 organizations in SA to promote the fly the flag and diski campaigns
Reached over 50 000 South Africans through diski campaign activations during Dec 2009 at KZN beaches and SA shopping malls
Road shows in the middle of February 2010 Adverts on SABC since December 2009 after the draw Radio campaign – (metro and Safm) Working with partners and provinces to promote 100 days
celebration on 2 March 2010
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2009/10 Events
EVENT ACTIVITIES
Indaba 2010May 2010
Sports and Mega Events Summit February 2010
• Media event• Soccer activation
EVENT ACTIVITIES
AFCONJan 2010
• Media event
EVENT ACTIVITIES
ITBMarch 2010
National diskiday
• Media event• Soccer activation
•2 March 2010
EVENT ACTIVITIES
2010 Domestic MobilizationDec 2009
• Mall activations• Beach activations• Cinema activations
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