Volkswagen Golf Fleet Cup Moscow 2010
Le Meridien Moscow Country Club, NakhabinoAugust 20th, 2010
Accreditation
8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
4 hostesses and2 hosts for accreditation
Welcome Speech of Head of VW Russia Frank Wittemann8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Volkswagen Golftournament8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Golf Clinic for beginners at Driving Range8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Kempinski Lunch at Halfway house8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities 4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Volkswagen Test Drive & Fun Drive activities8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament11am - 4 pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Beergarden
Award Ceremony8am Accreditation9:30am Welcome Speech of Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 4pm Golf Clinic for beginners at Driving Range11am - 4pm Kempinski Lunch at Halfway house11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
Winners of the tournament, Golf Clinic & Fun Drive
Volkswagen Golf Fleet Cup Participants 2010
8am Accreditation9:30am Welcome Speech Head of Volkswagen Russia Frank Wittemann10am - 3:30pm Volkswagen Golftournament 11am - 3pm Golf Clinic for beginners at Driving Range11am - 6pm Volkswagen Fun Drive & Test Drive activities4pm Beergarden5:30pm Award Ceremony6pm - 8pm BBQ Dinner & Live Band Stereosoup
BBQ Dinner & Live Band Stereosoup
Passat CC and Touareg Display at the entrance of the Golfhouse
Touareg & Tiguan Display at the Ceremony Stage
Polo Sedan Display next to the Driving Range
Car Displays on the Course
Volkswagen Test Drive Fleet
Golf umbrella
Hugo Boss Polo
Hugo Boss Basecap
3 Taylormade golfballs
Nivea Suncreme
Classical Music CD & Vouchers by Kempinski
VW Polo Sedan & Touareg catalogues
Content of Goodybag for each guest
2
1
1
3
4
5
6
2
7
34
5
6
7
Volkswagen Visibility
Special VW Branding at the MCC
The big Helium Ball and the randomly spread Pyramids with VW branding were especially eyecatching for all guests
Special VW Branding at MCC
Printmaterial - Invitation & Scorecard
Facts
Tournament start: 10 am
Golf Clinic start: 12 am
End of Event: 9 pm
Number of players: 68
Number of golf holes: 18
Format: Stableford
Number of beginners: 51
Total Number of participants: 119
Number of car displays: 10
Number of cars on Fun Drive
& Test Drive: 13
Hours of Fun Drive & Test Drive: 7
Number of Test Drives 37 (multiply TD)
Number of Fun Drives 45
Goody bags handed out 150
Feedback from our guests
“Simply a very good event, thanks so much for inviting me!”Christian Kögel, President Continental Russia
“I'd like to thank VW Group Russia for the best corporate golf tournament of 2010 in Moscow. It was big a pleasure to play and very happy surprise to win a nice crystal globe.”Oleg Lobanov, Executive Vice-President for Finance and Corporate DevelopmentJSC "AVTOVAZ"
“Thank you for an excellent golf event. I want to add that all responses I heard from guests are only positive!”Alexander Tsutserov, Silver Flight Winner - 1st place
Learnings 2010
Field What should be done / done better
Event preparation •Time management•Equal attention to visual part (branding) and event itself (according to scenario)
Guest management
(invitation – pre-event follow-up – post event follow
up)
•Separate manager to fulfill the process (not a project manager) from the beginning to the end•Start of the invitation process earlier (in a month)•Guests feedback follow-up
Branding & production items •Start and approval of visuals earlier•Signal variants of all branding beforehand•Strong and safe fixation •Control of branding fixation during the event •Cleaning of branding items during the event
Hostesses & other personnel •Better to avoid models•Careful casting & better briefing
Award ceremony •Better planning in details•Carefully briefed MC / club representative
Coordination during the event •Distribution of responsibilities over the location•Time management during the event
Suppliers at the location •Provide suppliers look (branded clothing , one style)•Check quality of suppliers items
Golf club •Faster way of counting the results•Left-hand players-winners checking •Contacts of winners (especially if they are club members)