Join the Social Media Groundswell
Overview• Discover social media tools plus do’s and
don’ts for social media marketing, • Explore how microblogging, social
bookmarking, and blogs can extend your reach online, and
• Learn to leverage your digital assets for social media promotion including images, video (Flickr & YouTube)
• Pull together social media basics, tools and examples to develop a practical social media strategy for you.
Before we get started…
Which Social Media tools are you interested in learning most:
___ Twitter ___ MySpace___ Facebook ___ LinkedIn___ YouTube
___ Blogger ___ Flickr ___ Digg ___ Other: ____________________
Social Media StatsAROUND THE WORLD• 675,854,000 people a month use social
networks• 70.4% of the global online population use
social networks every month• Social networks see 360 trillion pages
viewed per month• Users spend 11% of their time online on
social networksRetrieved from: http://blogs.myspace.com/index.cfm?fuseaction=blog.ListAllCustom&friendId=423649524&swapped=true
Social Media Do’s• It is okay to have a Social Media identity
for a business or for an individual • Claim your name on Twitter. • Listen and observe. • Use the various tools for sharing specific
media. • Share good links. Share your expertise.
Be generous with your expertise.
Social Media Do’s• Engage with people's real wants, needs
and actual interests. Instead of trying to push your own agenda.
• The golden rule is to treat others as you would like to be treated. Or tweet others as you would like to be tweeted.
Social Media Don’ts• Pushing an agenda strongly will just make
you look like a spammer.• If you're trying to sell directly through your
social media, that will also flag you as a spammer.
• Don't shout. It makes sense, but people do it. Accept other views.
• Don't try to compete for a high score. • Don't treat it as a technology. Treat it as a
medium where people interact.
Social Media Don’ts• Don't treat it as one-way communication. It's social media.
• Don't be a robot. Be a human being. • Don't hide your identity. Be yourself.• Don't try to run before you walk. Don't try to
do too much too soon.• Never, ever post drunk, tired or emotional. • Don’t try too much … share your own stuff
only; tweet 100 times a day; change your Facebook status every 10 seconds.
SM Tools Twitter
Why Tweet?• One of the 10 top social media sites• Twitter.com is fastest growing
increasing 1,928% year-over-year – June 2008 1 million unique visitors – June 2009 21 million unique visitors
• Twitter the fourth most visited member communities site.
SM Tools Twitter
Why Tweet?• Average time per person on Twitter
increased 522% year-over-year– 5 min. 2 sec. June 2008 – 31 min. 17 sec. June 2009– Fastest growing by time per person among
the top 10. (Source: Nielsen Online)
SM Tools Twitter
Why Tweet?• Building Community• Improving Customer Service• Prospecting & Selling• Increasing Brand Awareness• Networking • Listening
SM Tools Twitter
What is Twitter?• An ongoing stream of information, kind of like
a chat session. • Direct Messages are like email from
one person to another, private. • Tweets are on a public timeline (unless you
have changed your settings to show only to those who you allow to “follow you.”
SM Tools Twitter
Twitter Tools Abound
• Tweet Chat• TweetLater• TweetDeck• Ubertwitter• And more…
SM Tools Twitter
Your Twitter Profile
SM Tools Twitter
Marketing Tip #1
You can create a unique look for your Twitter page that's totally different from other people's Twitter page. Your Twitter page can reflect the look, feel and identity that you have set in place for others to see.
SM Tools Twitter
Marketing Tip #2
Because you are a person communicating with other people on Twitter, you should
add something personal in there like "a mom" or "a dad" or "father of three." Those kinds of things actually add a little more personality into your biography.
SM Tools Twitter
Marketing Tip #3
Instead of using the automatic RT method, try this: "TSTC tops the list” and then the URL. Then say, "via @EliskaF."
SM Tools Twitter
Marketing Tip #4
Often people are very responsive with direct messages whereas they are not responsive at all with regular email.
SM Tools Facebook
Why Facebook?•More than 200 million active users.•Demographic with 35- to 54-year olds
are the fastest growing demographic, and the 55+ demographic isn't far behind.
•Began by and for college students.
SM Tools Facebook
What is Facebook?• Facebook continues to lead as the
No. 1 U.S. social networking site for the sixth month in a row.
• 87.3 million unique visitors in June 2009.
SM Tools Facebook
What is Facebook?• Facebook was also the No. 1 social
networking site among the top 10 when ranked by average time per person.
• Visitors spending avg. 4 hrs 33 mins. on the site in June. 240% year-over-year increase. (Source: Nielsen Online)
SM Tools Facebook
What is Facebook?
SM Tools Facebook
Facebook Fan Pages
SM Tools MySpace
Why MySpace?• MySpace.com is moving
toward becoming an “entertainment portal,” with MySpace Music helping to cement their presence in SM.
SM Tools MySpace
Why MySpace?• Since the site’s launch in
September 2008, unique visitors to the music.myspace.com subdomain have increased 190 percent — 4.2 million unique visitors to 12.1 million in June 2009. Year-over-year traffic to the URL has increased 1,017 percent.
(Source: Nielsen Online
SM Tools MySpace
What is MySpace?• MySpace is a social networking
website with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music ...
• Profile is more customizable than Facebook• Preferred by some of TSTC’s younger prospects
and new students
SM Tools MySpace
Creating an Account
SM Tools LinkedIn
Why LinkedIn?• Brand permeation• Grow your network• Nurture relationships• SEO
SM Tools LinkedIn
What is LinkedIn?• LinkedIn is a business-oriented social
networking site founded in Dec. 2002 and launched in May 2003 mainly used for professional networking.
• As of July 2009, it had more than 43 million registered users, spanning 170 industries.
SM Tools LinkedIn
Creating Your Profile
SM Tools Blogger
Why Blogger?• Helps you to keep fresh content on
the Web, building your brand.• Helps you establish your expertise.
You write about what you know. You write case studies, answer questions, give examples and have conversations.
• Helps you control your message.
SM Tools Blogger
What is Blogger?• Blogger is a content management
system that builds a personal website. • It's one of the easiest ways to publish
your content on the web as well as attract organic search results. - Blogger (no tech skills required and a
Google product)- Wordpress.org (requires tech expertise- TypePad (no tech skills required)
SM Tools Blogger
Preparing to Blog• Determine your ideal prospects, your
audience. • Keep it useful and relevant.• Make a goal – to interact, build
community, enhance credibility, reputation, or build expertise, generate prospects, industry partners?
SM Tools Blogger
Preparing to Blog• Be clear about your topics. People
mostly want advise. What advise can you offer?
• Read other blogs in your field and see what other people are writing about in your niche and start connecting with those people, bouncing off of their posts.
SM Tools Flickr
Why flickr?• Upload and share photos to other
sites.• Photos can be of higher quality.• Uses someone else’s server.• Solution to sharing photos on
Facebook and MySpace, etc. in one swoop.
• Easy to use!
SM Tools Flickr
What is flickr?According to Flickr, it is almost certainly the best online photo management and sharing application in the world.
SM Tools Flickr
Getting started on flickr• Get a Yahoo ID at yahoo.com if you
don’t have one. • Go to flickr.com and sign in. Click
Upload Photos to get started.• Upload them individually or
download a Flickr desktop tool to automate the process.
SM Tools Flickr
Getting started on flickr• Adding photos creates a
photostream.• Can be a single set of images or
organized by subject, location or any label you wish.
• Flickr sets default to Public, but you can change this to Private.
• Be free or go Pro, you’re choice.
SM Tools YouTube
Why YouTube?People are marching in droves to the web to watch video. Most people have broadband. YouTube’s innovations include:•Easy for users to contribute videos•Central location to find video•Helping users host and link to videos on the Internet.
SM Tools YouTube
What is YouTube?YouTube is a video-sharing site that lets users upload and view all sorts of video clips online. The site has become a repository for literally millions of movie and TV clips, music videos, home videos, and video blogs.
SM Tools YouTube
Setting up a YouTube Channel
BEWARE: Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself.
SM Tools YouTube
Uses of YouTube1. Flag a video for future viewing2. Save your favorite videos3. Create a video playlist4. Share a video via email5. Watch on your mobile device
SM Tools YouTube
Uses of YouTube6. Post a video comment7. Post video to your blog8. Upload live video to your channel9. Upload videos from your phone10. Edit within YouTube (basic)
SM Tools Digg
Why Digg?Build visibility and authorityGrow your direct trafficConnect with key influencersBoost your audience reachIncreased stickiness and loyaltyEncourage links
SM Tools Digg
What is Digg?• Social bookmarking site. Bookmarking, but
shared with other peopl• You can make friends and share the cool
links with those people automatically. They can just have a look.
• Includes voting mechanism to vote content up or down.
SM Tools Digg
Other Bookmarking Sites• Digg.com - Tough but worth it• Del.icio.us - Not huge traffic but
sometimes gain links long after• Reddit.com - Not too tough, nice little traffic
spike• StumbleUpon.com - Easiest to get traffic• Mixx.com - Up and coming, one to watch
SM Tools Digg
Your Digg Profile
Copyright Texas State Technical College, all rights reserved. Published October 2009.
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