1nspiring Efactorsept 23rd 2014
Introduction
Http://www.efactor.com Armando Torres
Panel
Vicky Fasten, expertInvestormatch
Http://www.investormatch.nl
Large platform for matchmaking incorporate finance and startup finance
Match entrepreneurs with finance
Financing business, for:Innovations
Go to new markets
Such asHelp with the deal
Find the right investor
Entrepreneurial mindEnergetic
Always up to something
Alexis van Dam(LiveMindMapper)
LiveMindMapper athttp://www.connectionofminds.com/
Livemindmapper
Visualising information, keynotes andsessions in mindmaps
Entrepreneur
Partner World of Minds
Bart Jenezon
Host
Http://www.1nspiring.com
Founding partner
KeyFocus
Focus development
Your life and business is your messageto the world, make sure it is 1spiring
Intelligence is... Mastering our thinking
Guy Eldar, CEOApp my day
Guy Eldar
Israel
Prior
Coder since childhood
BSC computer sience Programmer
Team leader in Israeli defense forces
Last 5 years
Startups
Face.com
Face recoginition
Developped on mobile
Sold to Facebook
Http://www.appmyday.com
Prototype
Make a surprise for a friend got married Coded in 3 days
Get all photos of an event in one app Lasting souvenir
Photos from everyones:Perspective
Point of views
Result pilot: 200 photosAmazing!
It just worked
If it works on a friends wedding,maybe it works on others as well
Tool for wedding couples
Photos of all attendees
Pretty relevant for any kind of event
Event appplatform
Private uniquemobile space
Your own Facebook foryour event
Who gets in and who doesn't
Start & end date
You decide what happens there
OutcomeVivid in-event experience
Engagement between guest & hosts
2 maincomponents
Website - wizard/ builder Customize it allMaps
Chat
Target host as point of sale Create event within a minute
Put it in yourquests hands
Tool box of distributionDistribution
Invitation
Native event appIOS
Android
MissionProvide every event with a unique experience
Such like wix websites Totally different experience
Revenuemodel
2 models
Freemium
Basic
App for free No payment
Max 25 devices Small events
Payed, price based upon:Amount of users
Amount of devices
Partnerships(reselling)via:
Venues
Event planners
Merchandise vendors
Buy bundlesX amount of events
Brand/ skin of the company
High virality100+ exposed to it via an event
Private customers via freemium > payed
Appmydayuses KPI's:
Daily/ monthly active users
Amount of content
Conversion Invited > downloaded > contributed
Virality
Revenu Zero marketing effort
Example event 1
91% installs
77 activer users
888 times accessed
Learings Web + mobile can be tough
Users needs to walk through a process
Damian: revenuestream + businessstructure
Started in b2c > b2bB2c, put it on the web and wait
It is super viral
You see it at a weddingAt its finest
People you know
Event host invites you
Simple experienceFriends on a closed environment
See how the events unfolds
Its all word of mouth
Some event planners experienced it
Used it for corporate events
Unique productPeople share it
Ruslan
Viral vsconversion
ConversionConverting guest into event owners
Seen it at a wedding and now use it for a company
Virality
Inside the eventMaximum engagement
Gather people in the same live feed
All effort inDistribution
Invitation process
Valuation in finance/pre-seed round
Pre money: $900.000After $1.2 mln
More than money
Financer based in Manhattan
1st office in NY
Constantly occupied
Interns
Marketing associates
Burnrate3 employees, now 5
Now: $27k per month
Karla: no marketingbudget? how tospread the word
Started socialmedia accounts
Askedpermission tohosts
To upload some photo's as a teaseron social media accounts
Tagged the event hostTag the visitors
Now: prefer to invest in differentother channels
Bart used the appGreat usability
Alexis: Instagramopen photo's vsclosed
One
Large budget events,corporate, fundraising
Want to provide guest with betterexperience than open such asInstagram
Instagram have # andpublic stream
No control
Everyone the same for instagram(ower and attendee)
Two
More than 3000 events
People pay for their private space
Other products do not deliver the same value
Vicky
Funding viaearly investorand pre-seedmoney
Bootstrapping for 8 months
Worked form appartment
Worked from savings
A form of validation
MoneySingle investor
NY based
Breach gap between Israel,Europe and USA
Businesswise / marketing
Fight local products in USA
Its hard to face similar products
2 Israeli funds
Need to begood in atleast one
High techPatent pending
Outstanding performanceRevenues
Active users
Outstanding teamDid something unusual
2 factorssucceeding
Revenues+ $100k
Developpartnershipmodel
Created a commitment300 events
Use app as working tool
"good to have anentrepreneurial start-upattitude"E-factor :)
Guy
Shout out youcan help me via:
PartnershipsWorking with event like firms in Europe/ USA
Events industry/ eco system
Help to penetrate local marketExclusive partners
How did Bart find us?Read it in an article
Bart
How many users in NL?A dozen
Magic thing aboutyour focus?
Every startup, wandering around
Our experience, with not focused isnot really helpful
Master the experience
Don't lose focus on shiny stuff
There is not a lot behind it
Round up focus andfocused development
Not easy to startClimb a lot of mountains
Focus is about creationIt's do or die
3 stages
InspirationFundament
Into action
ActivationGet out of the building, tell you clients
Co creationChange only favors a prepared mind
Quotes
Darwin: It is about most resposive tochange who wins
Chance only favors a prepared mind
It takes a team to build a dream
Failing with the speed of ligt is winning
mindmap created by Connection of Minds
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