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BRAND GUIDELINES
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Brand Introduction 3
Mission Statement 5
History 7
Kerabond 9
Re-Brand 11
Logo Usage 13
Color Palettes 19
Typography 27
Iconography 23
Imagery 39
Print Collateral 43
Digital Collateral 47
Packaging 51
Social Media 57
Contact 61
Taglines 35
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Keratherapy™ products are specially-formulated for those seeking exceptional solutions to everyday challenges caused by keratin-deficient hair. With both home care collections and professional treatments, our keratin delivery systems provide the perfect balance of keratin and moisture to repair, protect and enhance all hair types and textures, while dramatically improving the appearance, health, and manageability of hair.
DISCOVER THE LUXURY OF BEAUTIFUL HAIR
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To be the leader in formulating first-class products and treatments through technological innovation, while partnering with cosmetologists to perfect their craft, resolving hair issues for their clients and direct consumers.
2018
2010
2011
2012
2014
2015
Company was founded
First international order
Complete repackaging and rebranding of
professional and home care product lines
Introduced Perfect Match Gray Root Concealer
Expansion in North America
Market entry to 30th country worldwide
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his
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Keratherapy was founded in 2010 by long time beauty industry professional, David Mulhollen Jr., to address the worldwide demand for high performing Keratin Smoothing Treatments. Utilizing superior formulations, Keratherapy has become the most innovative, forward thinking brand in the Keratin Smoothing category by providing women with smooth, shiny, healthy, frizz-free hair. Keratherapy now boasts a full range of Keratin Treatments along with high performing, Keratin Infused Home Care Products. Keratherapy is sold in morethan 45 countries worldwide and continues to grow.
9
kera
bo
ndAll Keratherapy™ products are formulated with our
exclusive Kerabond™ technology. Kerabond™ technology
combines the benefits of keratin with proteins, amino-acids,
nutrients and natural ingredients resulting in strong, healthy
hair that is frizz-free, shiny, smooth, manageable, and
resistant to humidity.
YESTERDAY’S BRANDTropical floral feel. We’ve moved away from the beloved floral look to
make way for a cleaner appearance.
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TODAY’S BRANDModern, sleek and clean. Vibrant colors are attention-grabbing while
clearly distinguishing collections and making a beautiful planogram for
any salon or distributor.
logo usage
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Keratherapy, the logo, represents the collection of products and has strict guidelines.
logo principals
NOTE:
Request all files types from Keratherapy Marketing team, contact infomation at the end of the guidelines.
THE LOGO
consistencyUse approved logo for all references to Keratherapy.
applicationCheck brand guidelines to follow application guidelines of the logo.
qualityOnly use Hi-res images or Vector files, in order to perserves the logos quality.
KERATIN THERAPY FOR HAIR
The Logo is KERATHERAPY, which is trademarked. The TM should
always appear at the right of the logo at the first mention of the logo
on any marketing materials, whether in print or digital. The letters are
all capitalized. The logo should never be redrawn or altered.
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SPACINGMaintain clear space around the logo to protect it from distracting
graphics or typography. Measure clear space by the height of .25 inches
of the top of the letter for both vertical space and .25 inches on each
.25in
.25in
.25in
.25i
n
MINIMUM SIZEThe Keratherapy logo reproduces at any size; however, making it too
small can damage the logo’s integrity and overall effectiveness.
Thus, we set the limit to a font size 8.
width: .8749 in
heigth: .0635 in
COLOR VARIATIONSThe logo colors consist of black and gray when used on a light back-
ground. The logo colors are white and gray for a dark background.
Specific pantone colors are used and are listed below.
light backgrounds
dark backgrounds
pantone color: cool grey 11
pantone color: cool grey 11
pantone color: 100% white
pantone color: 100% Black
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DOS & DON’TSDo not use the logo in any other colors, unless approved by corporate office.
dos don’ts
NOTE:
If you have any further questions on logo usage submit your inquiries to our contact email, under contact section.
color palette
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The color palette is broken down between personal and professional products for ease of identification.
PRIMARY COLORSThe primary colors should be used across the board for websites,
marketing collateral, etc. The codes are listed below.
pantone color: cool grey 11C66 M57 Y52 K29
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: 100% whiteC0 M0 Y0 K0
pantone color: 100% blackC0 M0 Y0 K100
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SECONDARY COLORSThe secondary colors are to be used to represent specific products.
The codes are listed below.
pantone color: 7705 CC100 M47 Y26 K4
pantone color: 7608 CC0 M0 Y0 K0
pantone color: 304 CC38 M0 Y7 K0
pantone color: 1655 CC0 M84 Y100 K0
pantone color: 239 CC15 M85 Y0 K0
pantone color: 254 CC45 M99 Y0 K0
pantone color: 239 CC7 M57 Y0 K0
pantone color: 497 CC47 M72 Y0 K0
pantone color: 174 CC27 M87 Y100 K23
pantone color: 285 CC91 M53 Y0 K0
pantone color: 170 CC0 M60 Y49 K0
pantone color: 321 CC100 M22 Y42 K2
pantone color: 2695 CC88 M96 Y40 K43
pantone color: 251 CC15 M43 Y0 K0
pantone color: 264 CC23 M36 Y0 K0
pantone color: 186 CC12 M100 Y91 K3
pantone color: 7609 CC32 M82 Y76 K31
pantone color:368 CC59 M2 Y100 K0
iconography
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Our icon design in inspired by the original icon used since inception, a tropical flower. The icon was redesigned in 2018 to represent a flower in a modern design similar to a molecule. Each of the six petals has lines, offering texture. It not only symbolizes beauty but the advanced technology of Kerabond.
HOME CARE COLLECTIONThe home care collection has an assigned color based on each product
category. There are two variations of color in each product category,
one darker and one lighter. Below are the specific pantone colors that
are to be used.
moisture
style & finish
volume
color protect
keratinFIXX repair
pantone color: 7705 CC100 M47 Y26 K4
pantone color: 304 CC38 M0 Y7 K0
pantone color: 239 CC15 M85 Y0 K0
pantone color: 239 CC7 M57 Y0 K0
pantone color: 2695 CC88 M96 Y40 K43
pantone color: 264 CC23 M36 Y0 K0
pantone color: 174 CC27 M87 Y100 K23
pantone color: 170 CC0 M60 Y49 K0
pantone color: 7608 CC0 M0 Y0 K0
pantone color: 7609 CC32 M82 Y76 K31
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PROFESSIONAL TREATMENTSThe professional treatments also have an assigned color based on each product
category. There are two variations of color in each product category, one darker
and a gray color. Below are the specific pantone colors that are to be used.
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: cool grey 3C47 M38 Y38 K2
pantone color: 1655 CC0 M84 Y100 K0
pantone color: 254 CC45 M99 Y0 K0
pantone color: 497 CC47 M72 Y0 K0
pantone color: 321 CC100 M22 Y42 K2
pantone color: 285 CC91 M53 Y0 K0
pantone color: 251 CC15 M43 Y0 K0
pantone color: 186 CC12 M100 Y91 K3
pantone color:368 CC59 M2 Y100 K0
brazilian renewal express renewal plus+
color lockextreme
extreme cc booster
clean startpure renewal plus+
typography
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Keratherapy’s typography represents a clean and modern feel. The fonts were carefully chosen to reflect the company’s identity as fashion-forward with a commitment to advanced technologies.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Aa Gotham
gotham light
gotham book
gotham medium
gotham bold
gotham heavy
gotham light italic
gotham book italic
gotham medium italic
gotham bold italic
gotham ultra
PRIMARY TYPEFACE
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typ
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hyGotham is the primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, body text, and more. The following are ten variations in which Gotham can be used.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Raleway
raleway thin
raleway extraLight
raleway light
raleway
raleway medium
raleway semibold
raleway bold
raleway extrabold
raleway black
raleway thin
raleway extraLight Italic
raleway light italic
raleway italic
raleway medium italic
raleway semibold italic
raleway bold italic
raleway extrabold italic
raleway black italic
Aa
SECONDARY TYPEFACERaleway is the secondary typeface that can be used for
advertisement, headlines sub heads, and social media.
It may be used when primary fonts are not available.
There are 18 variations in which Raleway can be used.
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BACK BOTTLE PACKAGINGFor back of bottle packaging, when space is an issue use fonts from the
Helvetica Neue family at 100-60 percent condensed.
Aa Helvetica Neue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
helvetica neue ultralight
helvetica neue thin
helvetica neue light
helvetica neue regular
helvetica neue medium
helvetica neue bold
helvetica neue ultralight italic
helvetica neue thin italic
helvetica neue light italic
helvetica neue regular italic
helvetica neue medium italic
helvetica neue bold italic
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REFERENCE BELOW
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
helvetica neue regular11PT 100%
helvetica neue regular11PT 60%
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taglineTaglines are used to compliment the logo and emphasize the uniqueness and luxuriousness of the brand. No other taglines are to be used other than the ones approved by Keratherapy.
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KERATIN THERAPY FOR HAIR
TAGLINE WITH LOGOBe sure to always use the Tagline below with the logo. Do not replace
with any of the other options available.
Keratin Therapy For Hair
reference
tag
line
The New Face of Affordable Luxury
Discover the Luxury of Beautiful Hair
SUPPORTING TAGLINESBe sure to always use the Tagline below with the logo. Do not replace
with any of the other verbiage.
imagery
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Our imagery is held to a high standard. They must be sharp, well lit, and balanced whether it be for digital platforms or in print.
PRODUCTSProduct imagery must follow strict guidelines, with the icon easy to read
and amongst items that do not damage the Keratherapy reputation.
reference
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imag
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MODELSOur models are a reflection of our target market. Each model representing
Keratherapy has beautiful hair of all hair types. In still images, models have
a good stance and pleasant expression. In videos, models must act natural
and believable.
reference
print collateral
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Various print collateral has been produced digitally and have been printed. They have been designed within the strict guidelines upheld by the company and with the aesthetic tone and feel of the brand. Marketing collateral are available upon request.
PRINT DESIGNThe product of any of materials representing Keratherapy is strictly
prohibited. Templates are available upon request but must be approved
prior to printing. Custom design work for print materials representing
Keratherapy can be requested on a case by case basis.
The following are the print materials we have available:
► App Sheets
► Product Knowledge Sheets
► Deal Sheets
► Tent Cards
► Posters
► Header Cards
► Mirror Cling
► Shelf Talkers
► Window Clings
► Advertisement
NOTE:
Request all files types from Keratherapy Marketing team, contact infomation at the end of the guidelines. Additonal Print Collateral available.
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KERATHERAPY BRAZILIAN RENEWAL is the most advanced keratin smoothing treatment available today. Especially effective on hair that is coarse, unruly, extremely curly or very resistant. FEATURES• Maximum amount of curl reduction possible on all
hair types without breaking bonds
• Delivers long-lasting nourishment and protection for up to 12-16 weeks
• Amazing shine and “no-frizz” smoothing for all types of hair
• Humidity protection
• Faster blow dry and finishing
• Lower cost per application than all of our major competitors
• Up to 75% less fumes than most competitors
• Safe for color-treated hair
• No wait time, clients can shampoo same day!
ULTRA STRENGTH KERATINSMOOTHING TREATMENT
BRAZILIAN RENEWAL
ALOE BARBADENSISLEAF JUICE EXTRACTSaturated with essential vitamins and minerals that restore moisture
GLYCERINHolds and retains moisture
HYDROLYZED COLLAGENIncreases elasticity, strengthens and promotes growth
SILK AMINO ACIDSPenetrates and strengthens damaged hair
PROTEIN COMPLEX (Hydrolyzed Silk, Soy, Rice & Wheat)Strengthens hair and seals cuticle. Improves elasticity and increases shine, eliminates static and improves combability
ORGANIC COMPLEX(Linseed Oil, Safflower Oil, Shea Butter and Green Tea) antioxidants, moisturize soother and protect hair
KERABOND TECHNOLOGYCombines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity.
KERATHERAPY EXTREME RENEWAL CRÈME DE COCOA is a maximum strength keratin smoothing treatment that offers superior curl reduction, shine and smoothing for even the most resistant and unruly types of hair. FEATURES• Provides medium to maximum curl reduction on
extremely coarse, resistant hair
• Slightly better curl reduction and frizz control than Keratherapy Extreme Renewal
• Delivers long-lasting nourishment and protection for up to 12-16 weeks
• Reduces excess volume and frizz
• Improves hair texture and condition
• Safe for color-treated hair
• Adds suppleness and shine
• Replaces damaging relaxer services
• Reduces blow dry, ironing and overall finishing time by 50% or more
CRÉME DE COCOA MAXIMUM STRENGTH KERATIN SMOOTHING
EXTREMERENEWAL
ALOE BARBADENSISLEAF JUICE EXTRACTSaturated with essential vitamins and minerals that restore moisture
GLYCERINHolds and retains moisture
HYDROLYZED COLLAGENIncreases elasticity, strengthens and promotes growth
SILK AMINO ACIDSPenetrates and strengthens damaged hair
PROTEIN COMPLEX (Hydrolyzed Silk, Soy, Rice & Wheat)Strengthens hair and seals cuticle. Improves elasticity and increases shine, eliminates static and improves combability
ORGANIC COMPLEX(Linseed Oil, Safflower Oil, Shea Butter and Green Tea) antioxidants, moisturize soother and protect hair
KERABOND TECHNOLOGYCombines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity.
• Formaldehyde Free • Extended Treatments • Express Treatments • Color Lock / Amplifying Treatment • Pre-Treatment
salon guide
BRAZILIAN RENEWAL •Ultra Strength Keratin Smoothing Treatment Offers the greatest amount of curl reduction possible, along with amazing shine and “no-frizz” smoothing for all types of hair; all with less fumes than our closest competitors. Especially effective on hair that is coarse, unruly, extremely curly or very resistant. Enriched with keratin, collagen, argan oil, soy and rice proteins for extra brilliance, strength and protection. Clients can wash their hair the same day and experience no downtime!3 oz / 90 ml, 16.9 oz / 500 ml, 33.8 oz / 1 Liter
EXTREME RENEWAL •Maximum Strength Keratin Smoothing Treatment A maximum strength keratin smoothing treatment that smoothes and dramatically reduces frizz and curls on medium to resistant hair types. Featuring our proprietary KERABOND Technology, Extreme Renewal deeply penetrates the hair shaft for maximum repair, while pure keratin and a blend of silk amino acids, organic shea butter and green tea antioxidants encapsulate the hair to eliminate dryness and protect against the environment. Reduces excess volume and frizz. Delivers long-lasting nourishment and protection for up to 16 weeks. Safe for color-treated hair. 2 oz / 59 ml, 16.9 oz / 500 ml, 33.8 oz / 1 Liter
EXTREME RENEWAL CRÈME DE COCOA •Maximum Strength Keratin Smoothing TreatmentFeaturing our proprietary KERABOND Technology, this maximum strength keratin smoothing treatment offers superior curl reduction, shine and smoothing for even the most resistant and unruly types of hair. This special formula contains cacao seed butter, a powerful antioxidant that nourishes and protects the hair from styling and environmental elements. Wheat and rice proteins smoothen, repair and reduce frizz. Also enriched with collagen for amazing strength, repair and elasticity. Reduces excess volume and frizz and delivers long-lasting nourishment and protection for up to 16 weeks. Safe for color-treated hair. 3 oz / 90 ml, 16.9 oz / 500 ml, 33.8 oz / 1 Liter
COLOR LOCK & SMOOTH •• Keratin Treatment SprayThis very unique, 2–in–1 formula is highly recommended after all hair color and highlighting services to lock in color and prevent fading, or as a stand alone, express keratin treatment. Provides unsurpassed frizz control, adds amazing shine and provides a humidity barrier for 4 weeks. Clients will experience healthier hair along with faster blow dry and styling time at home or in salon. Simple to use, this is a must for all types of salons and blow dry bars. Great for all hair types. 8 oz / 237 ml
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PURE RENEWAL PLUS+ ••Zero Formaldehyde Keratin Smoothing Treatment Pure Renewal PLUS+ is a truly ground breaking, ZERO formaldehyde keratin smoothing system. This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde. Pure Renewal PLUS+ provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide. A cocktail of keratin and collagen provides increased strength, elasticity and vibrancy. Macadamia and argan oils naturally provide omega fatty acids that repair, rebuild and nourish the hair from the inside out. Clients will experience shiny, softer, straighter, frizz-free hair in as little as 90 minutes. Pure Renewal PLUS+ will enable all salons the ability to offer a safe and amazing keratin experience to all clients with GUARANTEED results. 3 oz / 90 ml, 16.9 oz / 500 ml, 33.8 oz / 1 Liter
EXPRESS RENEWAL PLUS+ ••Zero Formaldehyde Express Keratin TreatmentExpress Renewal PLUS+ with KERABOND Technology is an express professional keratin smoothing treatment that’s as easy to use as spraying it on and sealing it in. Express Renewal PLUS+ is a fast, safe way to remove frizz, rejuvenate, smoothen and revive the hair. Tamanu and argan oils, jojoba and rosemary leaf extract transform ordinary, overworked hair into silky, shiny, healthy looking hair for 4 to 6 weeks. 8 oz / 237 ml
KERATIN BOOSTER ••Treatment Amplifying SprayKeratin Booster is a unique and powerful spray that enhances and amplifies any Keratherapy zero formaldehyde keratin treatment, resulting in an even distribution of keratin and amino acids throughout the client’s hair. This professional use leave-in spray ensures uniform curl and volume reduction, frizz control, shine and conditioning from roots to ends and helps to extend the longevity of the keratin treatment. 8 oz / 237 ml
CLEAN START ••Pre-Treatment ShampooPrep the hair properly with Keratherapy Clean Start Pre-Treatment Shampoo; it removes product residue, buildup and impurities that can interfere with keratin treatment results. The 8.5 pH opens the cuticle to provide maximum absorption of treatments and to ensure the longest-lasting results. 2 oz / 59 ml, 16.9 oz / 500 ml, 33.8 oz / 1 Liter
KERATHERAPY.COM 901205
Keratherapy™ products are specially-formulated for those seeking exceptional solutions to everyday challenges caused by keratin-deficient hair. With both home care collections and professional treatments, our keratin delivery systems provide the perfect balance of keratin and moisture to repair, protect and enhance all hair types and textures, while dramatically
improving the appearance, health, and manageability of hair.
All Keratherapy™ products are formulated with our exclusive Kerabond™ technology. Kerabond™ technology combines the benefits of keratin with proteins, amino-acids,
nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity.
2018 professional price list
PROFESSIONAL TREATMENTS SIZE PRICE Brazilian Renewal Keratin Smoothing Treatment Stylist Kit 3oz/90ml $45.00
Brazilian Renewal Keratin Smoothing Treatment 16.9oz/500ml $160.00
Brazilian Renewal Keratin Smoothing Treatment 33.8oz/1000ml $275.00
Extreme Renewal Créme de Cocoa Keratin Smoothing Treatment Stylist Kit 3oz/90ml $45.00
Extreme Renewal Créme de Cocoa Keratin Smoothing Treatment 16.9oz/500ml $160.00
Extreme Renewal Créme de Cocoa Keratin Smoothing Treatment 33.8oz/1000ml $275.00
Extreme Renewal Keratin Smoothing Treatment 16.9oz/500ml $160.00
Extreme Renewal Keratin Smoothing Treatment 33.8oz/1000ml $275.00
Pure Renewal PLUS+ Keratin Smoothing Treatment Stylist Kit 3oz/90ml $45.00
Pure Renewal PLUS+ Keratin Smoothing Treatment 16.9oz/500ml $160.00
Pure Renewal PLUS+ Keratin Smoothing Treatment 33.8oz/1000ml $275.00
Color Lock & Smooth Keratin Treatment Spray 8oz/237ml $49.00
Express Renewal PLUS+ Keratin Smoothing Treatment 8oz/237ml $49.00
Keratin Booster Treatment Amplifying Spray 8oz/237ml $20.00
Clean Start Pre-Treatment Shampoo 16.9oz/500ml $12.00
Clean Start Pre-Treatment Shampoo 33.8oz/1000ml $19.00
2019 pricelist certifiedkeratin expert
Ask me how to have shiny, smooth, frizz free hair!
906400
perfect m
atch collectio
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Naturally cover or b
lend gray roots
between sa
lon visits
keratin in
fused
906835
moisture collection
The perfect balance of moisture and protein to protect and smoothkeratin infused
906835
color protect collection
Preserves and enhances color, smoothes and protects
keratin infused
906835
digital collateral
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Our online presence consists of thoughtfully laid out content and imagery that is clean, easy to read, and a reflection of the Keratherapy brand.
DIGITAL DESIGN
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dig
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products spotlight consumer
products spotlight consumer
newsletterstylist & distributors
packaging
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All packaging for Karatherapy products was changed in 2018 to reflect a new icon and modern sleek design. The logo lays on its side vertically on the bottles while the silver tops add a feel of luxury and elegance. The bottles are recyclable.
PROFESSIONAL PRODUCTSThe professional product line marketed to cosmetologists are in white
“clinical” looking bottles. Each is labeled with a different color icon to
easily identify the product type.
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HOMECARE PRODUCTSThe home care line consists of different colored bottles that make up
different treatment types.
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color protect collection
moisturecollection
volume collection
perfect matchgray root collection
perfect matchfiber hair thickener collection
keratinfixx repair collection
style & finishcollection
social media
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Keratherapy has a strong presence on social media including Instagram, Facebook, YouTube, and Twitter. Our presence online educates, informs, and adds value to stylists and consumers worldwide through images and vides. We also use these platforms to highlight our stylists through reposting their content. Various promotions are also promoted on these marketing channels.
► Shoot against a simple background or outdoors.
► Use portrait mode (blurred background) If you do not have an iPhone, or a newer phone camera, please download FaceTune and use the blur tool to make backgrounds blurry. Make sure there are no other people in the background.
► Lighting
DAYTIME
It is recommended to use outdoor light or window light
NIGHT TIMEIt is recommended to use a white light or ring light
WHY?The light can change the quality of results!
QUALITY CONTENTCreating a stronge presence for Keratherapy in social media is imperative,
keeping in mind the following guidelines.
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► Be sure that there are no other hair products visible on the work station or in the images aside from Keratherapy products
► BEFORE shooting, make sure there are no smudges on the lens of the camera.
► Feature client videos, photos, and boomerangs where the faces are visible and clients inspire happiness with their results!
contact
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For any further assistance and questions about the Keratherapy Brand Guidelines please contact: