Introduction – Website Traffic Generation
● If you have a business website, the most important thing that you
should aim for is to generate more web traffic.
● If you could increase more traffic for your website, half of your work
is done there itself.
● Being a marketer/business owner you should take every possible step
to increase traffic to your website.
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Website Traffic Generation - Checklist
Advertise it well
● The first and foremost thing for any business is to advertise its website through
various means.
● Whether you are going for paid search, social media advertising or display
advertising, make sure that you reach your customers without fail.
● Choose your medium of advertisement wisely as you are not looking for traffic
only but conversions too.
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Website Traffic Generation - Checklist
Get More Social
● Become active on various social networking sites.
● Just producing a great content is not good enough, you have to make sure that
people do read it.
● Rely on social media channels for right promotion of your content.
● Use various sites like Twitter, Google+ and Instagram depending on the content
and target audience.
● Right use of social media platform can help you gain more traffic.
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Website Traffic Generation - Checklist
Blend It Properly
● There is no one-size-fits-all philosophy for proper marketing of your website.
● You can use various content depending on the medium of promotion you are
going for.
● To make it appealing and interesting for your readers use different content that
vary in length and format according to the site where it is posted.
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Website Traffic Generation - Checklist
Write Irresistible Headlines to draw visitors
● Even the best content with the most comprehensive information within it will
go unread if it lacks a proper headline.
● A compelling and interesting headline is necessary for your content in order to
encourage readers to go through your content.
● You need to write proper headlines for all your content so that it generates
greater traffic for your website.
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Website Traffic Generation - Checklist
On-Page SEO is very Important
● Go for a well-planned SEO strategy for On-page optimization.
● Make sure that all the tags, keywords and meta description is present there.
● Try to target long-tailed keywords as it can fetch you more web traffic.
● By targeting long-tail keywords you can make yourself visible to majority of web
searches all over the world.
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Website Traffic Generation - Checklist
Start Posting as a Guest Blogger
● Rely on guest blogging for bringing more visitors towards your website.
● If you can secure a position as a guest blogger on a reputed site, there is nothing
better than that.
● Post your blogs on these sites to give your readers latest and original content.
● Do not fall for spammy tactics as you may find many sites going for not so ethical
practices which can lead to penalty.
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Website Traffic Generation - Checklist
Go For Referal Traffic
● Instead of going after other website for getting links, try to do something which
will make them ask for a link.
● Create such amazing and trustworthy content that you will get request from others
for getting links from your site.
● Get the maximum referral traffic from the links you will send to others.
● This referral traffic will lead to more customers on your website.
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Website Traffic Generation - Checklist
Get Connected with LinkedIn
● The world's largest professional social network has also become a publishing
platform for all business websites now.
● You can post various content about your products and promote them on this hugely
followed website.
● You will surely boost traffic to your site along with increasing your industry profile
by being active on LinkedIn.
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Website Traffic Generation - Checklist
Use Schema/Microdata
● Always incorporate schema/ microdata so that search engine bots can easily find
and index your pages on the internet.
● Your web traffic will surely increase as search engines will easily index your pages.
● It can also result in rich site snippets to improve your click-through rates.
● Use this properly so that all your pages are indexed and shown by the search
engines.
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Website Traffic Generation - Checklist
Link Internally for better result
● Work on a proper internal linking structure so that all the inner pages of your
website are properly visible to your visitors.
● Always tap on the opportunities where you can add internal links in your content.
● Beside helping with SEO, it will also enhance the user experience which in turn will
lead to more web traffic on your website.
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Website Traffic Generation - Checklist
Email Marketing can be useful
● You can use Email marketing as an important tool for your website promotion.
● Use emails to reach out to your actual and potential customers so that they are
aware about your products and services.
● Never use this tactic excessively by sending relentless emails to people.
● Any query or question should be quickly taken care of.
● This will help in boosting your website traffic
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Website Traffic Generation - Checklist
Responsive Site
● With the world going mobile, more than 40% of your visitors are visiting your
website through smartphones.
● You must go for a responsive website so that you do not miss on any visitor.
● You will have to make sure that your website is accessible and functional on any
device.
● Be it smartphones, tablets or desktop your site should run on any and every device.
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Website Traffic Generation - Checklist
Loading Time should be less
● Your visitors will surely move to your competitors if your site takes too long to load.
● If your site's loading time is more, you should be ready for a much higher bounce
rate.
● Optimize everything that is present on your website right from the content to
images.
● Use seo-optimized elements to decrease the load time.
● The faster your site loads, better it is for you.
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Website Traffic Generation - Checklist
Community Platform
● Build a community for your website so that your visitors, friends and colleagues
can connect with you.
● Go for a robust commenting system with the help of a third-party to make your
website more engaging and interactive.
● There is nothing better than a comment sharing platform for your visitors.
● It will help you in getting their views, feedbacks and suggestions for further
improvements.
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Website Traffic Generation - Checklist
Comment Sections can give you visitors
● Follow other commenting platforms and put your valuable insights on them so that
you make a mark for yourself.
● Though it might not give you immediate results but gradually you will get traffic
towards your website.
● Your comments and postings should be of high quality and relevant to the said
topics.
● People will visit your site provided they find your posts worthy.
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Website Traffic Generation - Checklist
Rely on Analytics Data for proper planning
● Track all your website performance information through Google Analytics.
● Use this tool for proper managing and controlling of your promotional and
content strategies.
● You can check which posts or pages are visited maximum number of times and
can strategize accordingly.
● Proper utilization of this tool will lead to driving more traffic towards your
website.
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Website Traffic Generation - Checklist
Use Aggregator Sites
● Submit the link of your website on various aggregator sites like Reddit and other
similar sites.
● Do not over do it by submitting it again and again as it could lead to spamming.
● These sites have tech savvy and intellects who will flock to your website if they find
the content informative
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Who we are
● Smartinfosys.net is a leading website development and corporate branding
company that has been on the scene since 2001.
● Our tagline "Empowering People and Business" well expresses our mission of
providing highly functional & affordable websites & PHP based web applications
to empower personal and business processes.
● No matter what stage of development your business, we've been there!
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Contact Us
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