Study conducted between May 31 and June 1, 2011
Movimiento 15M The early days of Spain’s demonstrations
Havas Media
Methodology and data sheet
Movimiento 15M⎢2
A brief description of the study characteristics
Methodology:
l Self - administered questionnaire via e-mail
Universe:
l Individuals living in Spain, aged between 18 and 55
Sample size:
l n= 1004 interviewed
Fieldwork:
l Data collection was conducted between May 31 and June 1, 2011
Significance level and sample error:
l Confidence level of 95% sampling error of + / - 3.1%
Demonstrations highly supported by the population
Movimiento 15M⎢3
81,37%
18,63%
Yes
No
Support for the demonstrations
tracked significantly higher among
people with lower incomes
and among those declaring more
ideological sympathy with
left-wing parties.
However, 60% of those who claim
to have voted in recent elections
for the conservative political
party Partido Popular, also
supported the demonstrations
The following questions all relate to the so-called "Movimiento 15M" which originated in a demonstration on the 15th of May this year in Spain,
which has led to a series of protests in different squares nationwide.
Q.1 Do you support or, in general, agree with the protests? Base: 1004 individuals
Lack of confidence in achieving goals
Movimiento 15M ⎢4
60,06%
39,94%
I think it will weaken
I think it will mantain its strength
Best hope among
people with lower
incomes
Q.2 Do you think that the “people power” shown and the demands made will weaken over time, or will something be achieved?
Base: 1004 individuals
For 8 out of 10 individuals, is a positive movement for Spain
Movimiento 15M ⎢5
81,97%
18,03%
Yes
No
More positive for voters
of left-wing Izquierda
Unida, center-wing Unión
Progreso y Democracia,
other parties and blank
ballots. However, 64% of
The Partido Popular voters
also believe that is
favourable for the country.
Q.3 Do you think a movement like this is positive for the country?
Base: 1004 individuals
Low short-term reflection
Movimiento 15M ⎢6
43,92%
56,08%
Yes
No
Young people between
18 and 24 believe that the
movement can be positive
for them in the short-term.
Q.4 Do you think it may be particularly positive for you in a short-term period?
Base: 1004 individuals
Movement associated with left-wing ideologies
Movimiento 15M ⎢7
Q.5 What ideology would you associate this movement with? Please rate on the following scale, with 1 being left-wing and 10, right-wing
57,87%
22,90%
7,57%
11,65%
Left (1-4)
Center (5-6)
Right (7-10)
NA
Base: 1004 individuals
Highly followed movement
Movimiento 15M ⎢8
72,41%
27,59%
Yes
No
The interest aroused by
the movement is
independent of age (it is
consistently high across
all age groups)
More followed by individuals
with higher educational
levels
Q.6 Are you following the movement as it grows?
Base: 1004 individuals
Younger people follow the movement through Internet
Movimiento 15M ⎢9
77,58%
66,30%
44,84%
27,37%
26,69%
TV
Internet
Newspapers
Radio
What close people tell me
Q.7 How are you following the events?
Base: 1004 individuals
TV and Internet are the
main media sources.
However, the younger
people (18-24 years old)
follow the events more on
Internet (82%) than on TV
(71%), and in third place
through close friends and
family (42%). Lastly, via
Newspapers (39%)
Following through
Newspapers is higher
among left-wing
supporters.
Information through online news and Social Media
Movimiento 15M ⎢10
70,04%
51,45%
31,20%
28,10%
26,86%
22,31%
4,13%
Online Newspapers
Conveners web pages
Online forums
Blogs
Others
Q.8 Through which specific sources are you tracking the movement?
Base: Tracking the movement through Internet (482 individuals)
Online press and
Facebook are clearly the
digital protagonists.
Twitter is the main source
for the younger ones.
Also, with fewer mentions
but with some
importance, we found e-
mail chains,
meneame.net (opinion
web powered by users),
Tuenti and Sol.Tv.
Young, urban and educated
Movimiento 15M ⎢11
Q.9 Have you participated or visited any of the locations where the movement is tacking place?
Base: 1004 individuals
A third stated that they
have attended or
participated in any degree
in the demonstrations
following 15M 32,97%
67,03%
Yes
No
Well informed
Movimiento 15M ⎢12
Q.10 Do you know what are the main demands of the movement?
Base: 1004 individuals
Most people believe they
are well informed about
the main demands being
made through the
movement. 81,37%
18,63%
Yes
No
Movimiento 15M ⎢13
Agreement on almost all proposals
94,22
92,73
91,53
90,64
90,14
89,74
71,81
67,13
69,42
66,24
66,43
66,04
65,44
65,24
51,49
44,42
Limit salaries in public offices
Greater independence from judicial power
Electoral law reform
Impossibility of choice for public office chargedwith corruption
Limit redundancies in companies with benefits
Banks returning public capital provided
Limit salaries and corporate bonds
Reduce military spending
I agree
I activelysupport
Q.11 With which of this claims you agree with? And, which would you actively support?
Base: 1004 individuals
The 100% of the left-wing
party IU voters would
agree with ‘banks
returning public capital
provided’
Left-wing sympathizers
tend more to the active
support
Open discussion about the continuity of the movement
Movimiento 15M ⎢14
Q.12 What do you think would be the best way to continue this movement?
Base: 1004 individuals
Supporters of the left and
the young are more likely
to stick demonstrating.
The option to abandon is
mainly supported by the
voters of Partido Popular.
54,58%
45,42%
Leave the protests and exert other
types of pressure
Continue with the protests to
exert more pressure
Creating platforms or political parties
Movimiento 15M ⎢15
Q.13 Which of these ways, to keep up the pressure, seems more appropiate to you?
Base: ‘We need to exert pressure in some other ways’ (548 individuals)
The Partido Popular
voters are more prone to
collect signatures and
organize themselves as a
party
34,56%
33,07%
25,70%
1,89%
Signature collection
Create a NGO platform or a
political party
Organize periodic demonstrations
Other actions
The focus of protests is directed to political parties and the
Government.
Movimiento 15M ⎢16
Q.14 Who do you think should be concerned about this movement?
Base: 1004 individuals
Spotlight put
unanimously on the major
political parties and
Government (across the
ideological spectrum)
42,73%
38,75%
7,37%
7,07%
4,08%
Major political parties
Government
Banking
Non of the above
Senior management of large
companies
Minority parties, the most favored
Movimiento 15M ⎢17
Q.15 Who do you think benefits most from this movement?
Base: 1004 individuals
51,39%
24,80%
16,14%
7,67%
Any political party
Minority parties
Left-wing parties
Right-wing parties
Almost 6 out of 10 think that the major parties do not care
Movimiento 15M ⎢18
Q.16 Do you think the major political parties are really concerned about the power that this movement can achieve?
Base: 1004 individuals
57,47%
23,71%
18,82%
No one is concerned
Yes, the PSOE
Yes, the PP
Lack of trust in the adoption of the claims by the parties
Movimiento 15M ⎢19
Q.17 Do you think any of the following political parties has any real intention of actionning the claims of this movement and led the
Parliament to enacting them into laws?
Base: 1004 individuals
61,35%
20,62%
9,16%
4,48%
4,38%
No , none of them
Yes, IU (Izquierda Unida)
Yes, UPyD (Unión Progreso y
Democracia)
Yes, PSOE (Partido Socialista
Obrero Español)
Yes, PP (Partido Popular)
Individuals who
believe that
claims will be
considered by
political parties
think that those
parties will be
the ones they
voted for
previously.
Where people place themselves politically
Movimiento 15M ⎢20
Q.18 When talking about political parties, expressions typically used are left and right. Here we show a scale that goes from left to right.
1 being left and 10 right, what box would you place yourself?
Base: 1004 individuals
42,13%
28,40%
20,32%
9,16%
Left (1-4)
Center (5-6)
Right (7-10)
NA
Elections 22-M
Movimiento 15M ⎢21
Q.19 Who did you vote for in the elections of May 22?
Base: 1004 individuals
15,90%
12,60%
4,90%
4,70%
15,60%
6,80%
3,10%
19,20%
17,20%
PP (Partido Popular)
PSOE (Partido Socialista Obrero
Español)
UPyD (Unión Progreso y
Democracia)
IU (Izquierda Unida)
Other parties
Blank ballot
Null
I didn't vote
I'd rather not say
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