12 Tips for Holiday Instagram Marketing
Last minute Instagram tips
Profile
1
● Update your company profile with holiday themed sentiment - but keep it short
● Your bio is the most important for mobile viewers
● Update your website link, if you have a holiday specific landing page
Ask Questions
2
● Keep your questions short, simple and specific
● Use a cute or fun holiday image
● Write your updates with a very personable tone - to deepen customer engagement
“This vs. That”
3
● Choose a controversial topic that evokes strong feelings
● Use holiday themes such as: “fake tree vs. real tree”; “turkey vs. ham”; “elf on the shelf vs. the grinch”
● Use cool images, split them and layer the “____ vs _____” using tools like photoshop, paint.net or gimp
Personalize with “you”
4
● Show your holiday products in a way that super connects with your Instagram followers
● Keep your updates short, friendly, specific and fun
● Use “you” in your updates
Cross-Promote Contests
5
● Use all of your social sites to promote your holiday contests
● Make a short stop motion Instagram video to generate interest
● Run a number of consecutive contests for the shopping season
User Generated Content (UGC)
6
● Create a photo theme that both appeals to your market, and shows off your product(s)
● Use a contest hashtag to spread your reach and stream all your UGC photos
● Incentivize your UGC by running an Instagram photo contest
UGC of Holiday Fun Stuff
7
● Make your UGC simple and holiday related (such as gingerbread houses, best baking or tree decorations)
● Make a common campaign hashtag, to create a community
● Take it a step further, and incentivize your community’s engagement with a photo contest
Product Posts
8
● Create cool, hip product images - that look super authentic
● Include a call to action that speaks Instagram lingo (i.e. doubletap not like)
● Use brand campaign hashtags, and popular hashtags too
Videos for Holiday Sales
9
● Keep your videos 10 seconds or less
● Use stop motion to generate a fast paced feel
● Show a variety of people loving your product
In-Store Photos
10
● Entice foot traffic by showing your cool store
● Promote your holiday in-store events on Instagram (such as a Santa visit)
● Use subtle or witty images to make your followers feel like a tribe
Be Charitable (& Inspiring)
11
● Show your brand cares by holiday giving
● Set up a campaign specific hashtag to create a community
● Use inspirational images and quotes when posting about your chosen charity
Behind the Scenes Look
12
● Make your Instagram followers feel special
● Post exclusive behind the scenes photos of your staff and your big holiday events
● Post photos of: staff preparing for a sale, a big shipment, or community event
Check out more Instagram Marketing resources:
● 52 Tips: How to Market on Instagram ● 47 Tips for Running an Instagram Photo
Contest ● 5 Best Types of Instagram Photos to Drive
Engagement ● The Science of Turning Instagram
Followers into Customers ● 10 Amazing Small Business Instagram
Contest Examples [Critiqued]
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