12 Holiday Facebook Post TipsLast Minute Facebook Boosters
Caption This!
1
● Use images of children, pets, or holiday hilarity
● People like humor in the holiday season
● Participatory Facebook Posts work well during the holidays, as users love to share
Recipes
2
● Holiday recipes are a great way to encourage engagement
● They elicit responses of ‘my favorite!’, or ‘I added more nutmeg’. Comments are currency on Facebook
● If your brand isn’t suited to recipes, make the recipe post personal like ‘Our CEO makes the apple-cherry crumble, here’s the recipe!’
Link to Album
3
● Photo albums get 180% more engagement than regular posts
● Encourage the movement of traffic between social media platforms to increase brand awareness and involvement
● Take photos of your holiday parties to make your business look fun and festive
Nostalgia
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● It’s the holiday season, and people love to reminisce
● Nostalgia-oriented posts encourage people to start a conversation
● Target your posts at the appropriate audience (older generation vs 90s kids, etc)
Contests & Coupons
5
● Everyone loves a great deal for the holidays - so give your customers what they want. Run a Facebook contest or Facebook coupon.
● Try a recurring contest, in which a smaller prize is given away each day for 12 days.
● Focus it around the holidays, with either the prize being holiday-related, or the theme.
#12days[ofSomething]
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● 12 Days is a term synonymous with the holidays. Use it to evoke the warm feelings of gift giving
● Use popular holiday hashtags like
#12DaysofGifts to provide continuity in your posts
● These are especially useful if you’re promoting a series of products, a Facebook contest, or a campaign
Safety Tip
7
● Winter safety tips are a great way of encouraging conversation
● They associate your brand with trust, too
● Incorporate the safety tip with your brand’s products. Try winter fashion tips, tips on how to save this holiday season, etc.
Gift Ideas
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● Gift ideas are great conversation starters
● While these gift ideas can absolutely be your own products, don’t make the posts spammy or your engagement will suffer
● Another great way to promote your products is through a ‘behind-the-scenes’ peek
Holiday Craft Tip9
● People love crafting in the holiday season. The internet is full of great crafting ideas for you to share
● It’s less necessary for these kind of posts to be directly related to your brand. Focus on being personable for the holidays
● Remember to respond to your post’s comments with suggestions or help of your own
This or That?10
● “This vs That” posts get conversations started
● People love to share their opinions, and love responding to other people’s opinions as well
● Test a ‘Share if you like ___, Like if you prefer ___’ post to encourage a voting process
Worst Christmas Blunder
11
● Again, this post gets people telling stories
● It’s vital you respond to these stories to increase engagement. Try, ‘Oh no! what happened next?’ or ‘Haha! I can’t believe that!’
● This is another instance of how important it is to put the social in social media during the holidays
New Years Resolution
12
● Use this post between the 25th and the 31st of December to get people thinking and sharing
● Test a ‘most creative new years resolution gets 50% off any purchase’ to encourage participation
● Try making it into a hashtagged competition
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