11 Ways to Structure Content Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License
#1 – Never discount old school SEO
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Never discount ‘old school’ SEO Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
Headings still matter and are also more aesthetically pleasing
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Headings still matter and are also more aesthetically pleasing Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure.
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Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure. Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License
2. Use inline media Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License
Give your content more substance and context with the use of images, videos, and other interactive mediums
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Give your content more substance and context with the use of images, videos, and other interactive mediums Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License
Content is more consumable in bite-sized chunks. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License
4. Link to your references
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4. Link to your references Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
Relevant outbound links are also important in SEO…
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Relevant outbound links are also important in SEO… Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
Plus, it removes the search process for readers who want to know more
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Plus, it removes the search process for readers who want to know more Image Credit: Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License
5. Landing page structure: Introduction
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5. Landing page structure: Introduction Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder
List a problem. What frustrates your audience?
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List a problem. What frustrates your audience? Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder
6. Landing page structure: Body
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6. Landing page structure: Body Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder
Aggravate the problem and make it relatable.
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Aggravate the problem and make it relatable. Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder
7. Landing page structure: Solution
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7. Landing page structure: Solution Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder
Provide a valuable solution to the problem that invokes a sense of relief.
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Provide a valuable solution to the problem that invokes a sense of relief. Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder
Show proof that your solution works and that shows you’re good at what you do. For example: Statistics, testimonials, and quotes.
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Show proof that your solution works with anything that shows you’re good at what you do. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License
9. Landing Page Structure: Call to Action
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9. Landing Page Structure: Call to Action Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License
End with a call to action to encourage your customer to take the next step
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End with a call to action to encourage your customer to take the next step Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License
10. Think about site design
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10. Think about site design Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
Heavy content doesn’t look appealing in one block…
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Heavy content doesn’t look appealing in one block… Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
…so use website design to make content more digestible
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…so use website design to make content more digestible Image Credit: M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder
11. Highlight key words (not “keywords”) Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License
It helps users identify the relevancy of your posts in one scan.
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It helps users identify the relevancy of your posts in one scan. Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License
Thank you! (This is the end…)
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Thank you! (This is the end…) Image Credit: JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License
Thank you! (This is the end…)
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Image Credits Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License
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Image Credits Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License