CONSCIOUS CAPITALISM CEO SUMMITOCT 9 2012 – AUSTIN, TX
JENN LIMCEO & CHIEF HAPPINESS OFFICER
?WHAT’S THE BIG IDEA
HOW DID I GET HERE?
WHY AM I SO PASSIONATE ABOUT HAPPINESS?
GO BEARS!
INTERNETCONSULTANT
LAYOFFLOSERLOSS
MT. KILI
GREEN FIELDExplored and Prioritized
ZAPPOSCONSULTANT
ROCK BOTTOM
REALLOSS
CAN COMPANIES REALLY BE
SUCCESSFUL WITH HAPPINESS AS A
BUSINESS MODEL?
CULTURE AND CUSTOMER SERVICEWORD OF MOUTH (75% REPEAT CUSTOMERS)INVEST IN C+C MORE THAN OTHER AREAS
‘01 ‘02 ‘06‘03 ‘04 ‘05 ‘07‘00 ‘08
Gro
ss S
ale
s $
MM
$1,000
800
600
400
200
NOV ‘09 AMAZON ACQUIRES ZAPPOS$1.2 BILLION
SHARE VALUE AT THE TIME OF CLOSING
BEST WORKPLACES VS. S&P 500
GREAT PLACE TO WORK/FORTUNE MAGAZINE, 2010
SALES 37%
PRODUCTIVITY31%
ACCURACY 19%______________________________________
TURNOVERENGAGEMENT CREATIVITYPROFITS
STUDIES FROM THEHARVARD BUSINESS REVIEW,
JAN-FEB 2012 ISSUE
HAPPINESS in the WORKPLACE
THAT’S ALL GREAT BUT HOW DO I START(OR HOW DO WE GETBETTER)?
?BIG IDEA
COME TO THE PRACTICUM :)
THINK
SMALLAND
MEASURE ALONG THE WAY
SCIENTIFIC SENSEBUSINESS SENSE
HUMAN SENSE
(aka. Dev:)
WHY
LET’S NUDGE THEWORLD TO A HAPPIER PLACE