PRESENTED BY BRIDGET (WEIDE) BROOKSwww.BeAResumeWriter.com
Top 10 Ways to Get Publicity forYour Résumé Writing Business
#1: Offer a Perspective
Try a website like HARO (helpareporter.com) where youcan provide your expertise to reporters who needsources for their stories.
Demonstrated expertise = credibility!
#2: Get Interviewed
While you may not see yoursmiling face on CNN or ABCanytime soon, it doesn’t reallymatter.
With new media, beinginterviewed on podcasts,blogs, and other websites canbe just as effective.
#3: Press Releases
Regularly distributenewsworthy press releases toonline newswires and tospecific media outlets in yourarea.
Consider paid press releasedistribution services too, likePR Web, 24-7 Press Release,and eReleases.
#4: Publish Your Own News
In addition to distributingpress releases, keep anup-to-date media sectionon your own website.
Publish your press releasesand other company updates.
#5: Showcase Your Publicity
In addition to posting yourcompany news, make sureyou also shows case anymedia coverage you’vereceived and any interviewsyou’ve done.
It boosts your credibility andhelps media and others seethat you’re a newsworthysource.
Tip #6: Be Seen in Search Engines
Reporters are constantlyscouring the Internet for asource for their next story.
Make sure your content canbe found for importantkeyword phrases for yourniche.
#7: Submit Articles
Many careers industryprofessionals write anddistribute articles.
Make sure you add submittingto in-print trade publications(like Résumé Writers’ Digest)and the Wall Street JournalCareers section to yourdistribution list.
#8: Be Active in Your Community
Being involved andcontributing to your communitygoes a long way toestablishing your reputationand growing awareness foryour business.
Give and you’ll get back.
#9: Get Reviewed
Having other people blog orwrite about your careerservices is priceless.
Get your information productsinto the hands of influentialwriters, so they can createpublicity for you.
#10: Get to Know Reporters
Just like with anything in life, peopleoften turn to the people they know forhelp.
Stay in touch with reporters you’vehelped in the past and connect withnew ones on social media.
These relationships will help you keepa steady stream of publicity comingyour way.
Ready for More Publicity?
Like these )ps?
Become a Bronze member ofBeAResumeWriter.com and visitthe “Public Rela)ons Resources”page for more )ps & ideas.