Why exhibit at Trade Shows?Why exhibit at Trade Shows?

How is the Exhibit Dollar Spent?How is the Exhibit Dollar Spent?

The Material Handling nightmare.The Material Handling nightmare.

The value of planning ahead.The value of planning ahead.

Bling. Promotional Products.Bling. Promotional Products.

Sales training for everybody!!!Sales training for everybody!!!

Let’s talk about attendees….Let’s talk about attendees….

Exhibit Recall.Exhibit Recall.

Post recessionPost recession RREEBBOOUUNNDD…….…….

Exhibit Recall.Exhibit Recall.

Follow-up.Follow-up.

#Using @digital in your #booth.#Using @digital in your #booth.

My Research and SourcesMy Research and Sources• CEIR – Center for Exhibit Industry ResearchCEIR – Center for Exhibit Industry Research• EDPA – Exhibit Designers & Producers AssociationEDPA – Exhibit Designers & Producers Association• ADA – American Display AllianceADA – American Display Alliance• ESCA – Exhibition Services & Contractors AssocESCA – Exhibition Services & Contractors Assoc• ASI – Advertising Specialties InstituteASI – Advertising Specialties Institute• Skyline Exhibits, Nomadic Display, Abex ExhibitsSkyline Exhibits, Nomadic Display, Abex Exhibits• Me: 38 Years of Experience and over 30,000 projectsMe: 38 Years of Experience and over 30,000 projects

ExhibitCraft, Inc.ExhibitCraft, Inc.

Scott A. Walode, President and CEOScott A. Walode, President and CEO