10 Steps to How We Built An Award-Winning Blog!March 2012
Kevin GibbonsDirector of Strategy, SEOptimise
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Who is SEOptimise?
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1) Where It All Started = Just Get Started
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2) If You Can’t Commit to Blogging Frequently - Hire Great Writers Who Can!
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3) Build a Great Team & Get Them All Involved
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4) Brainstorm Ideas & Create a Content Strategy
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5) Be Topical – Tip: Use UK Time Difference to Get Headstart on US Blogs = Citations
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6) Linkbait - Learn What Type of Content Your Audience Likes & Write More of It!
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7) Interact - Connect with Influencers & Share Content, Not Just Your Own
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8) Guest Blogging – Write & Promote Your Content on Industry-Leading Blogs Too
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9) Take It Offline – Conference Speaking & Meeting In Person Builds Better Connections
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10) Gamification – A Bit Of Friendly Competition Never Hurt Anyone!
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Results – what do we get from blogging?
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Speaking Opportunities & Media Coverage
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Traffic - 443,763 Visits to Our Blog in 2011
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• 51.58% via search• 21.09% via referral/social media
45,897 Links from 3,402 Referring Domains
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Social Media Attention & Subscribers
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Q & APlease follow me on Twitter: @kevgibbo & feel free to email me: [email protected]
Thank you
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