10 of the Smartest Things Said About Building a Thriving Audience
Gregory Ciotti (SparringMind.com)
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“The secret is to spend most of your time and creative energy
building assets that you control.”
- Sonia Simone, CMO of Copyblogger Media
On Your Content Platform
Gregory Ciotti | © 2012 SparringMind.com
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“Dig down deep and provide something really different and
exciting… Fight ‘sameness’ with your every breath.”
- Mark Schaefer, founder of Business Grow
On Standing Out
Gregory Ciotti | © 2012 SparringMind.com
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“You don’t need unique ingredients.
You need a unique recipe.”- Derek Halpern, founder of SocialTriggers
On Finding Your USP
Gregory Ciotti | © 2012 SparringMind.com
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“You can only build something massive by starting with something
small to effectively close the distance.”
- Danny Iny, founder of Firepole Marketing
On Laying the Foundation
Gregory Ciotti | © 2012 SparringMind.com
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“When you dole out information it helps establish you as a credible
source. More importantly, it creates a trust factor.”
- Brian Gardner, founder of StudioPress
On Gaining Trust
Gregory Ciotti | © 2012 SparringMind.com
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“One of the bad things that can happen to open minded people is getting mixed up with the wrong
crowd.”- Kristi Hines, founder of Kikolani
On the Company You Keep
Gregory Ciotti | © 2012 SparringMind.com
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“When you’re telling a story… don’t address a mass of “readers”, but
rather treat your reader as an individual.”
- Sean Platt, founder of The Digital Writer
On Storytelling
Gregory Ciotti | © 2012 SparringMind.com
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“Eventually you’ll learn that if you try to please everyone, your content
won’t be worth reading.”- Corbett Barr, founder of Think Traffic
On Criticism
Gregory Ciotti | © 2012 SparringMind.com
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“If you give people an opportunity to be apart of something, they’re going to be proud of what they’ve
helped create.”- Steve Kamb, founder of NerdFitness
On Community Endorsement
Gregory Ciotti | © 2012 SparringMind.com
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“Make sure your content or product is helping people become happier,
or don’t even bother.”- Ramsay, founder of The Blog Tyrant
On Content Creation
Gregory Ciotti | © 2012 SparringMind.com
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And Always Remember…
Put People First!
Gregory Ciotti | © 2012 SparringMind.com
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Thanks For Reading!Gregory Ciotti is the founder of multiple blogs, and has been audience building for some years now.
He currently blogs at Sparring Mind and is the content strategist for quite a few fine startups, as well as being a regular contributor to ThinkTraffic and the BufferApp blog.
SparringMind.comGregory Ciotti
Gregory Ciotti | © 2012 SparringMind.com