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insights from alex Taub and Ellen DaSilva
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Ellen DaSilvais a senior analyst of the business operations team at Twitter, which
strategically targets revenue oppor-tunities for the company.
@pandc
Alex Taubis the cofounder of SocialRank, a
tool that helps brands find out better information about the people who
follow them on social networks.
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Those who approach business development with the singular objective of adding exponential value
raraely leave empty handed.Figure out the one thing only you can provide.
1
Those who approach business development with the singular objective of adding exponential value
raraely leave empty handed.Figure out the one thing only you can provide.
2
Winning partnerships always adhere to these four golden rules:
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Winning partnerships always adhere to these four golden rules:
Clearly demonstrate how you’ll increase revenue or profits
2
Winning partnerships always adhere to these four golden rules:
Clearly demonstrate how you’ll decrease costs
2
Winning partnerships always adhere to these four golden rules:
Clearly demonstrate how you’ll increase their user base
2
Winning partnerships always adhere to these four golden rules:
Clearly demonstrate how you’ll improve their product
3
Consider these credentials before hiring your next Business Development associate:
3
Consider these credentials before hiring your next Business Development associate:
Demonstrated self-confidence
3
Consider these credentials before hiring your next Business Development associate:
A relevant pre-existing network
3
Consider these credentials before hiring your next Business Development associate:
A creative approach to identifying and seizing opportunity
3
Consider these credentials before hiring your next Business Development associate:
An engaged learner and self-starter
3
Consider these credentials before hiring your next Business Development associate:
Demonstrated problem solving skills
4
Don’t confuse business development with sales;
the former is the first step towards identifying
a relevant problem to solve.
5
Avoid the hassle - connect with the right person:
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Avoid the hassle - connect with the right person:In a product partnership, seek out the lead engineer or head of product.
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Avoid the hassle - connect with the right person:In a brand partnership, connect with someone in marketing or product.
5
Avoid the hassle - connect with the right person:
In a distribution partnership, look to your counterpart or the partnership professional.
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A great pitch tells a story - and the best ones stand apart when they:
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A great pitch tells a story - and the best ones stand apart when they:
Identify the potential partner’s most important & urgent business objectives
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A great pitch tells a story - and the best ones stand apart when they:
Demonstrate the actual product or service experience
6
A great pitch tells a story - and the best ones stand apart when they:
Are explicit in identifying the next steps
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
The simpler, the better
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
Lose the legalese
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
standardize
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
Consider the tech
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Keep these five tips from Phillip Eubanks when crafting your next partnership contract:
renewal
8
Scott Britton on how to sell a product that doesn’t yet exist -
Vapor Sale:The key to pre selling is understanding what someone wants …. Develop a deep understanding of what the other person wants, and craft an irresistible offer that inspires her to put some skin in the game.
9
Keep the bar really high for who gets your time and attention & make it a priority to remember the stories and histories of others.
- Charlie O’Donnell on being a connector
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In the end, people won’t care what your product costs
if they understand what its worth;
Be one of a kind.
If you had to choose only one word to describe your pitch, what would it be?
REALLY REFLECT...
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