PitchElevator
Business name
What you do, not who you are
Current traction
Key presentation takeaways**a key fact, point, or idea to be remembered
The
Describe your ideal customer
Problem validation data
Personalize the problem
Quantify where appropriate
Problem
tions
Overview of product or serviceYour value proposition & key benefits
Identify any intellectual propertyDemonstrate customer willingness to pay
Avoid technical specificationsInclude imagery where appropriate
Solu
Business
Model
How does the company make money
Pricing & revenue model
Cost structure Three-to-five year financial pro forma
What is your exit strategy
The Market
Overall market size
Tiered breakdown of market
penetration
Demonstrate credible market
research
Opportunities for expansion
Graphs & charts are
a plus
Go-to-market strategy
How you will reach your customers
Marketing channels
Address market risk
Include any customer
traction to date
Strategy
The Competition
Similarities & key differences
Top three to five competitors
Your competitive advantage
Charts & visuals make it simple
The Team
List the companyleadership
Includecumulative
skills & experience
Your advisory board
Your plan to address
any skills gaps
What makes you the right team?
AskAny funding (equity or other) you are seeking
Allocation strategy for capital
Additional needs from audience
Summarize key points
Include contact information