10 Guiding Principles for LinkedIn Marketers
Live and Operate by LinkedIn Values and Culture Pillars
LinkedIn Culture is who we areLinkedIn Values guides our day-to-day decisions
Be an Expert
• Of your Market• Of your Customers• Of your Products• Of Marketing…
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Lead with a Story• Audiences need to connect with information,
remember it, and repeat it. • It all starts with the LinkedIn Story
©2013 LinkedIn Corporation. All Rights Reserved.
Manage Time as a Currency
• Never borrow time• Create buffers• Anticipate, don’t procrastinate• Never, ever multitask
Be Lazy
• Focus your efforts on bing swing only
• Develop an ecosystem around you, mobilize the organization
©2013 LinkedIn Corporation. All Rights Reserved. 7
It is Never Too Late to Learn
Spend at least 2h a week on LearnIn• LinkedIn fundamentals• Marketing and professional skills• Inspirational marketing teaching and
experiences
Learn to Love the Data
• Never plan a tactic without data• Start at the top: what pain do you
solve?• But focus on the bottom: what is the real
impact on our business?
©2013 LinkedIn Corporation. All Rights Reserved. 9
But Use your Right Brain Too
Don’t forget that Marketing is about Telling Stories
and providing Delightful Experiences
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Get Out!
Meet customersConnect to your peersSee what is out there!
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And Take 100% of Yourself at Work
There is a direct correlation between how much you enjoy your work and how well you do it. You can’t enjoy work if you’re holding back (Sahar Hashemi)