Overview
Who is ADT? Why do customers buy a security system? Benefits of a security system How does it work? Customer Rate plans The pitch
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Who is ADT?Who is ADT?
ADT – American District Telegraph Founded in 1874 Largest security company in the US Secure over 6M customers #1 choice for home security Networked monitoring centers
Jacksonville, FL; Omaha, Nebraska; Rochester, NY; Denver, Colorado; Kansas City, Missouri
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ADT Benefit StatementsADT Benefit Statements
Monitored system dramatically reduces your chances of home break in by 80% 1 of 20 homes broken into every year Homes without security system is 3X’s more likely to
be burglarized
Adds value to home Own the system on day 1 Can relocate the system
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Why a security system?Why a security system?
Event-driven purchase
Let the caller express their concern….
… then show how we can help
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Why a security system?Why a security system?
Crime Neighbors, Family, Friends, Local News
Personal Injury Elderly, Children, Accidents around the home
Family Change Marriage, Divorce, New Child, Parent Moves in
Recently Moved New Home, New Location, New Furnishings
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The EquipmentThe Equipment
A GE manufactured home security system, monitored by ADT offers 4 levels of defense:
Yard Sign Warning Decals Loud Siren 24 Hour Monitoring
Source: FBI, Crime in the US, 2001
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Simply the Best…..Simply the Best…..
GE – leading manufacturer of security equipment
The technology used to protect US embassies worldwide
ADT – the #1 security services provider
Four redundant, 24/7/365 central stations staffed with highly trained operators
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What does a security What does a security system do?system do?
Turn on/off Detect intruders Make noise
105 decibel Siren
Call for help Linked to ADT’s 24-hour
response centers Cellular backup available
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Simon kitSimon kit
1 Touchpad with Police, Fire and Medical Alert Buttons
1 Keychain Remote with personal panic button!
Door/Window Contacts 1 Infrared Motion Detector (won't
pick up pets below 40 lbs!) 1 High-decibel Siren 1 Telco Jack 1 Yard Sign and Window Decals Panic Alert Feature Battery Back-up power supply 24 Hour Monitoring Theft Protection Guarantee Homeowner's Insurance Discount
Guarantee
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Simon – user interfaceSimon – user interface Revolutionary design
makes it the easiest security system to use
Talks to you in normal English – so you always know what your system is doing
Uses the same wireless technology GE supplies to the US government for protecting foreign embassies
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Key FobKey Fob
As easy to use as locking or unlocking your car
Recessed buttons protects against false activation
Activates panic alarm if both top buttons pushed at the same time
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PIR (motion detector)PIR (motion detector)
Detects movement of body heat
Calibrated to ignore dogs up to 40 pounds
Small size blends in with home decor
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Door/Window SensorDoor/Window Sensor
Protects or monitors anything that opens and closes
Will transmit a trouble signal if someone tries to tamper with the sensor
4 – 6 year battery life
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Our ProductOur Product
Optional Features:
Monitored PhotoelectricSmoke Communicator
Emergency Medical Alert Pendant
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Types of Monitoring Types of Monitoring ServiceService
One-way or Standard The monitoring station contacts you when alarm is
triggered
Two-way or Voice The monitoring station contacts you when alarm is
triggered You can contact a live operator via your alarm pad
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Two-way AdvantagesTwo-way Advantages
Works like OnStar or a speaker phone Reduces false alarms Part of the Standard Package No extra $ to upgrade equipment
Small charge to upgrade monitoring
Live verified alarms top the list for immediate dispatch Highest priority
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Cell UplinkCell Uplink
What is it? A digital device that works like a cell phone that is
placed inside your control panel so that your system can contact ADT in case of an emergency
Used for those customers that do not have a landline phone
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Monitoring RatesMonitoring Rates
The basic rates are:$36.99 Base with Key Fob$42.99 Two Way with Key Fob$44.99 Base with Cell Backup$47.99 Two way with Cell Backup COMMERCIAL RATES;Commercial Standard monitoring is now $39.99/moCommercial cellular is now $45.99/mo.
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Alarm MonitoringAlarm Monitoring
An external center monitors your property When an alarm is triggered, a digital dialer calls
the monitoring center Center calls your home to check the alarm
Customer has 4 rings to answer and cancel the alert when accidentally triggered
If no answer, the center will begin calling your contact list
Personal attack buttons initiate call to police Triggered smoke detectors initiate call to fire
department
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Monitoring CentersMonitoring Centers Central Stations
Dedicated to receipt of alarm signals and swift precise reaction
24-hour service 365 days per year Strategically located across the country Monitors hundreds of thousands of homes electronically
every day Staffed by highly trained and safety certified ADT
professionals Handle any situation
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Beacon QualificationBeacon Qualification
Score determined by customers credit history using SS#
Homeowners score must be 575 and above to qualify for service
The Sales Pitch Let the event drive the purchase
Why is it that you called us today? Why is it that you are interested in a security system
from ADT?
Key off the event New home – This will be perfect for you. A security
system is one of the best ways to protect your new home.
Crime – This will be great. A security system is the one of the best ways to protect your family.
The Sales Pitch
Why two way? Contact with ADT is immediate – No delay Password allows ADT to know you are in trouble
1:3:1 – Sell the two, use the third to help close Use a 1 (1 Keypad):2 (2 door/window sensors): 1 Motion Sensor
as the base pitch to get the customer interested. Add the third door/window sensor to help the customer feel like
they are getting a deal, and to help you close the customer.
Consumer Offer Details
3 Year Contract (2 Year California) $99 Activation Fee Auto-pay/Auto Draft monthly payment
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Existing SystemsExisting Systems
Types of systems Wireless Pre-wired Hardwired
Questions to ask: Is the system currently working? Can you see any sensors on the doors? How big is the keypad?