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Fruit Up® PremiumThe Innovative Sweetening System from WILD
FDIN 28th June 2007
Foods That Manage Weight
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Contents
• Sweeteners available
• What is Fruit Up Premium?
• What is GI?
• Claims
• Market Example
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Sweeteners in the Market
Red dotted line = not approved in EU (2007) 4
Overview of Sweeteners
Sweetening agents
Sugars Sugar replacers Sweeteners
Sugar (Sucorse)
Glucosesyrups
Dextrose
Isoglucose
Lactose
Fructose
Polyols
Isomaltulose
natural artificial
Steviosides
Dihydrochalcones
Thaumatin
Saccharine
Cyclamate
Aspartame
Acesulfame-K
Sucralose
Alitame
Neotame
Trehalose
Lo Han fruitTagatose
Palatinose
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What is Fruit Up® Premium?
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What is Fruit Up® Premium?
Fruit Up® Premium is a natural sweetening system
made from a blend of clear fruit concentrates
derived 100% from fruits
for beverages/foods with a very low Glycaemic Index
and sustainable energy
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Fruit Up® Premium: Naturalness through a 100% Physical Production Process
No chemicals, no additives, no enzymes
ClarificationExtractionRaw
MaterialRefining
Concen-tration
BlendingPasteuri-
zationPacka-
ging
1) Based on analysis from n>10 batches in 2006 *AIJN data valid for 2006
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Fruit Up® Premium: Point Of Difference of Fruit Up Premium
vs. other low GI sweeteners
Fruit Up® Premium provides the best balanced sugar spectrum1) of all Low GI sweeteners
Content in g/kg at 70.5°Bx
Fruit Up Premium
Deionized Apple*
Deionized Grape*
Fructose
Fructose 190–250 271-512 250-458 670
Glucose 125-175 90-211 250-458 31
Saccharose 165-265 30-180 Traces -
Sorbitol 12-32 15-42 - -
Sugar Spectrum
GI 34 42 58 19
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What is GI?
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Glycaemic index
• The glycaemic index (GI) is a method of ranking foods on a scale according to the extent to which foods raise blood glucose levels after ingestion
• Carbohydrate foods that break down quickly during digestion have the highest GI values - their blood glucose response is fast and high
• Carbohydrates which break down slowly, releasing glucose gradually into the bloodstream, have low GI factors
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Classification
• Low GI 55 or less
• Medium GI 56-69 inclusive
• High GI 70 or more
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Low- and high-GI foods (values)
• Low-GI foods (<55)• All-Bran (42)• Rye bread (41)• Spaghetti (41)• Baked beans (48)• Apple (38)• Carrots (49)• Skimmed milk (32)• Peanuts (14)
• High-GI foods (>70)• Cornflakes (84)• Rice Krispies (82)• Bagel (72)• White rice (87)• Broad beans (79)• French fries (75)• Parsnip (97)
Prof Henry, Oxford Brookes
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GI of different carbohydrates
05
10152025
303540
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Fructose Deionisedapple juice
Palatinose ® Fruit UpPremium ®
simplified chart 15
Effect of pure glucose
hunger!
60
80
100
120
140
160
180
200
0 20 40 60 80 100 120 140 160
Time [min]
Blo
od
su
ga
r [m
g/d
l]
Glucose
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Smooth blood glucose progression
60
70
80
90
100
110
120
130
140
0 20 40 60 80 100 120 140
time [minutes]
blo
od g
luco
se [
mg/
dl]
GI=42 GI=100
Long lasting effect
No „peak“in blood glucose
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The Role of GI on Health & Wellbeing
• Diabetes
• Cardiovascular disease
• Obesity
Prof Henry, Oxford Brookes – more info available
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Claims
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Fruit Up® Premium: Declaration and Promotional On-Pack Claims
•Sweetened with 100% from
fruits
•With sweetness from fruit
•Low GI
•Sweetened with fruit extracts
•No crystal sugar added
•Fruit sweetened
Fruit Up® Premium allows the following declarations in the ingredient list:
• “Fruit extracts”
• “Sugars from Fruits”
• “Sweetness from Fruits”
Fruit Up® Premium allows the following promotional On-Pack Claims:
‘Sustainable Energy’
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One Market Example
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Current Market Example with Fruit Up® Premium: “Weight Management Support”
PortugalLuso, Forma
7 kcal/100 ml
Fruit Up Premium, and soluble Fibres
Approved through the Portuguese Association of
nutritionists:
2 bottles a daysupport weight management
Fruit Up® developed by WILD Valencia, Spain;
Market Leadership in Near Water & Tasteful
Water in Portugal
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Opportunities to use Fruit Up® Premium
• Near Waters• Energy Drinks• Juice Drinks – also lifts ‘fruitiness’• Confectionery• Yoghurts• Ice Cream• Baked goods
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THANKSPeter Naylor
Rudolf Wild Ltd, 900 Capability Green, Luton LU1 [email protected]
01582 875300