Copyright © 2014, Oracle and/or its affiliates. All rights reserved.3
EXTEND: Meet diverse needs of every organization
COMPOSE: Declarative extensions empower the
sales organization
CREATE: Add industry standard, open, unconstrained
platform services to increase breadth of solution
Why Platform Services?
Yes, We Can Do That!
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.4
Extending Sales Cloud through Platform-as-a-ServiceCreate your Custom App
Database Services
Developer Services
Java Services
Document Services
Analytics Services
Social Network
Data storage
Data import
Logic and business
rules
UI modifications
Full power of J2EE
Source code
management
Build and
deployment tools
Web service
repository
Embedded
conversations
Expose social
objects
Document
collaboration
Offline syncing
Web, mobile,
desktop
integrations
BI
Dashboards
Reporting
Extend, Compose, Create
• Extend SaaS for vertical specific applications
• Create new applications or customize existing business processes and applications
• Manage development activities with development tools
• Utilize API sets for SaaS capabilities, social networking, and document management
• Leverage business intelligence for custom reporting and dashboards
• A single Cloud solution using the same user model, SSO, identity management and governance across SaaS and PaaS
Oracle Sales Cloud
Declarative language
Application composer
Mobile applications
Lifecycle tools
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.5
• Dedicated 11gR2 schema and tablespace
• Rapid web application development with Oracle
Application Express (APEX)
• Full support for SQL and PL/SQL
• Access data via RESTful Web services, SQL
Developer, JDBC (Java Cloud Service)
• Completely portable to other Oracle
environments
Database Cloud Service: Overview
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.6
Oracle Java Cloud Service
Application Standards Support
Java EE & Web
Apps
• EJBs (Local
Only)
• JSF
• JSP
• Web Services
(JAX-WS)
• REST Service
(JAX-RS)
Database
Interaction
• Java
Persistence API
(JPA)
• JDBC to
Database
Service
Oracle ADF
Apps
• ADF Faces
• ADF Business
Components
• ADF Web
Service Data
Control
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.7
Cloud or
On-Premise
Dev, Test or
Production
Deploy
Commit
Track & Monitor
Oracle Developer Cloud Service
DevelopersDeveloper
Service
Review
Hudson
Source
Tasks
Wiki
Java Cloud
Service
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.8
Social Network
Oracle Social Network Extension Framework & REST API
Oracle Social Network
Conversations Social Objects PeopleContent
Platform Site for Developers Embeddable Social Plugins
Extension Framework and REST APIs
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.9
Oracle Document Cloud Service
• Modern, fast, consumer grade Web UI to upload files through drag and drop
• Changes to files are tracked through automatic versioning
• Deleted items are saved in a trash folder to enable end user restores
• Enables file sharing and collaboration with users outside (and inside) the org
• Provides users with access – online, offline, on any device from anywhere
• Web based file previewing for over 400+ file types
• Monitor file downloads and previews
• Perform keyword searches of folders and files
• Windows and Mac OS clients to allow users to work with cloud content from Explorer/Finder.
• Access to all of your data, right from your smartphone or tablet
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.10
• Collaborate within a Sales
Opportunity via a Shared Folder
• Create a shared folder for a specific
opportunity (Web Service Integration)
• Show the embedded folder in the
Sales Cloud UI (UI Integration)
• Users can leverage all Document
Cloud functionality for the shared
folder content
• Across web, mobile, desktop and
offline
Doc Cloud Integration with Oracle Sales Cloud
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.11
• Multi-tenant Oracle Business Intelligence
• Answers & Dashboards, thin-client data
loader and modeler, BI Mobile HD
• Simple administration and integrated IdM
• Ideal for
• Departmental and personal data mash-ups,
• Prototyping / sandboxing / temporary project
environments
• Adding new features like BI Mobile
Oracle BI Cloud Service
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.12
Extend with Platform Service: Demonstration
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.13
EXTEND: Meet diverse needs of every organization
COMPOSE: Declarative extensions empower the
sales organization
CREATE: Add industry standard, open, unconstrained
platform services to increase breadth of solution
Extend the Oracle Sales Cloud
Yes, We Can Do That!
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.16
Single Sign-On Across the Cloud
Implemented with Identity Federation
OracleSales Cloud
OracleService Cloud
OracleMarketing
Cloud
OraclePlatform
as a Service
Customer’s On-Premise Systems
• Industry standard SAML (Security Assertion Markup Language)
• A seamless and consistent user experience
Copyright © 2014, Oracle and/or its affiliates. All rights reserved.17
PaaS: Oracle vs Salesforce1
PaaS is a platform rather than an extension of SaaS
API first strategy is tied to a proprietary platform
Language is proprietary and platform is aging
SaaS + PaaS extends sales objects and processes built
on a standards-based platform
Java-based, open and universally recognized, enabling
portability across platforms
Salesforce1 is fragmented with three disparate
architectures, Force.com, Heroku and Fuel which are not
open or universally recognized
Salesforce1 requires building new integrations to connect to
“any device” with Touch Services as a separate offering
Application composer and ADF mobile enable building
customizations once and deploying to many (web, IOS,
Android)
Pre-built Integrations exist for Oracle products and are
extendable across private/public clouds
API strategy alone fosters over-engineered solutions that
are brittle and locked into an aging platform
Limiters force design decisions based on field sizes,
number of custom objects, and query limitations
Multiple platforms and partners puts additional burden on IT
in managing disparate systems
Full web service repository enriched with extensible
declarative model
No limits with virtual tenancy which is more scalable,
robust and extendable
Common infrastructure and user model across products
is easier for IT to maintain and ensures data security
Salesforce1’s APIs are targeted at connecting “the internet
of Things”, 50b devices versus pre-built integrations that
support role-based sales processes
Oracle’s CX integrations are purpose built to provide a
360 view of customers
Automates sales processes that optimize business
needs for social, document and reporting services.
Salesforce1 is actually a legacy of 3 different platforms.
Oracle’s platform includes hardware database, and
software. It is open, modern and designed to evolve.
Salesforce1 says
connect everything
to everyone…
Application Platform
Poised for the
Future
Choice
Governance