Customer Elicitation Analytics (CEA) ®Procurro Solutions
Rainer Solutions Consulting
Speaker:
DI Mag Jörg Rainer, MBA
Milano
2013, June 18th
1
Objectives/Agenda
Part 1
• Team
• Idea/Use Cases
Part 2
• Details
• Business Case
• Challenges
• How to fund the development
• Next steps2
Credentials
• PMP (PMI)
• CPRE (IREB)
• CSM (Scrum
Alliance)
• CBAP (hopefully
soon)
4
Education
• MBA, SAP
Business School
Vienna
• MSc, Information
Technology, TU
Wien
• Mathematics
Uni Innsbruck
Job Experience
• Sr. Director of Engineering, KOFAX,
responsible for all projects in Europe
Software &Hardware
• Business Analyst , Systems Architekt,
Project Manager und Software
Developer
• Trainer (School, WIFI Wien, Webster
University)
Rainer Solutions Consulting
Consulting, Training
• Project Management
• Business Analysis
• SW Development Processes
Software Projects
Project Initiation
5
• December 2012: Innovation workshop withour implementation partners
– Focus on mobile apps
– B2B, B2C?
– B2C: How to survive in this market?
• Interviews with appdevelopers
• The idea came up …
Idea – Traditional Process
6
Mobile App
Development
Idea, Project
Initiation
Many iterations
fail
Idea – Process using CEA
7
Mobile App
Development
Idea, Project
Initiation
Less iterations
success
Customer
Elicitation
Analytics ®
Use Cases
8
• Developer builds Prototype – UI
– Elicitation breakpoint handling
– Traceability to requirements
• CEA helps to find test users
• Test Users play– Elicitation breakpoints provide automatically information
– Feedback
• CEA generates reports
• Product owner can decide
CEA
Customer Elicitation Analytics
9
Test
Use
r M
anag
ent
Framework
10
• Is independent of concrete measures
• Can easily be
– Expanded
– Adopted
Possible Measures
11
Business Results
12
Challenges
13
• Privacy Protection
– In Android users have to agree to what data will
be collected
• Property of the idea
– File a patent
• Funding of the development
Funding
14
• Innovation funding provided by
– FP7/FP8 (EU)
– FFG (Austria)
– ZIT (Vienna)
• 50% of development costs can be funded, if
project is approved and company is a SME-
startup
Next Steps
15
• Partner with University (TU Vienna, …)
• Find international partners (maybe YOU)
• Apply for funding
• Found a startup-SME for project realisation
• We already have development partners in
India and Croatia
• Focus on ANDROID
current figures (3/2013)
about the market
16
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
Android iOS Windows Blackberry
# of Apps
Why do we apply?
17
• Elicitation is
– Understanding
– Documenting
– Verifying
– Validating
– Delivering
•CEA provides all of it!