The Science of StartTips on choosing a revenue stream & price
paulshawsmithscientific business strategy
paulshawsmithscientific business strategy
Know your costs1
Know your costs
paulshawsmithscientific business strategy
Test2
Testing pricing points
paulshawsmithscientific business strategy
Be wary of competingon cost3
Competing on price
Customers that shop on cost have no loyalty
Competitors can always lower their price
Competing on price often leads to price wars
paulshawsmithscientific business strategy
Use relative costing4
Relative costing
paulshawsmithscientific business strategy
Sell value 5
Sell value
Oh F***!
paulshawsmithscientific business strategy
Use social proof6
Use social proof
paulshawsmithscientific business strategy
Diversified revenue
streams7
Diversified revenue streams
paulshawsmithscientific business strategy
Collecting revenues
before incurring expenses
8
Collect revenues before expenses
paulshawsmithscientific business strategy
Recurring revenue
streams9
Recurring revenue streams
paulshawsmithscientific business strategy
? How do you plan on improving your pricing and revenue stream?