The Science of StartSession 5: Revenue streams
paulshawsmithscientific business strategy
paulshawsmithscientific business strategy
What do you need tolearn this week??
paulshawsmithscientific business strategy
1What revenues streams will the business use to generate cash?
paulshawsmithscientific business strategy
2What is the optimum pricing point for each revenue stream?
What are the different ways to make money?
paulshawsmithscientific business strategy
Asset sale 1
Things
Vehicles
Buildings
paulshawsmithscientific business strategy
Usage fee 2
Telephone bill
Room rental
paulshawsmithscientific business strategy
Subscription fees3
Experienced Employees
Medical aid fees
paulshawsmithscientific business strategy
Lending/Renting/ Leasing4
Property rental
Car rental
paulshawsmithscientific business strategy
Licensing5
Cartoon licensing
Brand licensing
Process licensing
Patent licensing
paulshawsmithscientific business strategy
Brokerage fees6
Real estate agents
The barter baron & Rusting Mazda’s
paulshawsmithscientific business strategy
Advertising7
Advertising revenue
Advertising fees
paulshawsmithscientific business strategy
Service fee8
Once off fee
Coaches
paulshawsmithscientific business strategy
Interest & investments 9
Banks
Pick n’ Pay
Different types of revenue streams
Asset sale
Usage fee
Subscription fee
Lending/leasing/renting
Licensing
Brokerage fees
Advertising
Service fees
Interest and investment
paulshawsmithscientific business strategy
? Questions
How many different channels can you think of?
****
In groups of 3 – 4 brainstorm times:
You are a consulting team
The CEO of Coke Enterprises has asked you to:
Come up with as many ways as possible to generate a
revenue from the coca cola brandUse the categories of revenue types to
guide yourthinking
* Time: 10 minutes
* Choose the best revenue stream idea to pitch to the
class
Consulting job for Coke
Asset sale
Usage fee
Subscription fee
Lending/leasing/renting
Licensing
Brokerage fees
Advertising
Service fees
Interest and investment
How many different channels can you think of?
What revenue streams are the most profitable?
Is predictability of the revenue stream important?
How important is repeated revenue streams?
Diversified vs. Single revenue stream?
How important is timing of the revenue stream payment ?
What are our customers really willing to pay for?
What revenue streams capture the customers full
willingness to pay?
How many different channels can you think of?
***
In groups of 3 – 4 brainstorm times:
For each group members business:
Come up with as many ways as possible to generate a
revenueRate each revenue type in terms of
customerpreference and your preference
* Time: 20 minutes
* Let the class know if you are planning on testing a
new revenue stream