What is SEO? Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or "organic" search results with your targeted keywords.
The leading search engines, Google, Yahoo! and Microsoft (bing), use crawlers to find pages for their algorithmic search results.
Global: Google 84.72% Yahoo 6.42% Baidu 3.67% Bing 3.14% Ask.com 0.56% Other 0.49%
United States: Google 83.58% Yahoo 9.13% Bing 5.38% Ask.com 0.79% Other 1.12
Source: by seoMoz 2010
Source: Enquiro, 2010
Organic Clicks vs Paid Clicks
1.Comprehensive Website Analysis 2.Keyword Research and Analysis. 3.Baseline Ranking report. 4.Competitive analysis in Search Engines. 5.Content Analysis & SEO Copywriting. 6.Analysis of URL structure & information
architecture. 7.Analysis of internal linking. 8.Analysis of source code and page
layout. 9.Code validation. 10.Link Popularity Analysis.
Title Tag
Meta data
Javascript
1) Getting more targeted friends (sort by demographic criteria).
2) Leaving “friends” comments.3) Profile Customization.4) Sending Bulletins.5) Sending mass private messages (with
banner ad).6) Writing keyword-rich content with
outbound links containing keyword-rich anchor text.
7) Getting inbound links from websites not on the MySpace domain.
Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per
keyword. Increased Revenue/keyword. Increase in Impressions ( good for
Publishers to show advertisers). Lower dependence on Paid Search. Lowering the cost per acquisition.
“The tool is only as good as the people that use it.”
Thank You
Created ByCreated ByRam Bahadur YadavRam Bahadur Yadav
www.rrbbyy.wordpress.comwww.http://twitter.com/rrbbyywww.scribd.com/rrbbyy