Cybercontour
José Alberto Terrasa Innovation VP
Turistec
Madrid, 29-Jan-2015
© Turistec - Innovation
Demand of customized offer
Capacity to inform and to choose
Destination as new catalogue
TRENDS
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Implementation of a relational infraestructure among
providers of tourist resources
Structuring the Destination
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Network of tourism offers through
technological products and devices
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What if we add the
capacity to relate
among themselves to
the members of this
network?
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What if we add the
capacity to offer jointly?
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CyberContour
Platform for the Dynamic construction of Tourist Offer,
through the interoperability of the resources of a Tourist Destination,
with the core objective of attending the growing demand of Customized
travels.
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CyberContour
Touristic Resources
Entities
Software Companies
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Touristic Resources
Software Companies
Entities
Cybercountour Actors
Key Resource Complementary
Sponsor Entity Mgt. Entity
Entrepreneur Integration Software
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Vision 1 Complementary Resource
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Paddle-Surf Academy (PSA)
• PSA is a place to practice paddle-surf in Cala-Resort.
• He rents the equipment per hours and offers paddle-surf lessons.
• The place is 300 mts from Cala-Resort centre, so many tourists do not visit the area.
• He distributes leaflets among hotels and has an informative Web site.
• Contact is via phone/email, since he has no other tools.
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Paddle-Surf
• Thanks to CyberContour, he has been able to add his services.
• … and all webs in Cala-Resort can add this to their offer.
Concept Days Hrs Duration RRP Margin for Dist. Min.
Clases SMTWTFS 9-10 1 h 35€ 20% 3 pax
11-12 1 h 35€ 20% 3 pax
15-16 1h 35€ 20% 3 pax
17-18 1h 35€ 20% 3 pax
Material Rental SMTWTFS 9-18 1h 20€ 20% 1 pax
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Customers Customer Role Reserves Provides Collects Invoices
From To Amount
Mary Reserves at the Website of PSA through a non-commercial, promotional site of the destination
Web Destination
PSA PSA PSA Mary Total
Peter Reserves at the Web of the Hotel, but it's not included in his Hotel bill
Hotel PSA PSA 1) PSA 2) Hotel
Peter PSA
Total Margen
Vladimir Reserves at the Web of the Hotel, and it's included in his Hotel bill
Hotel PSA Hotel 1) Hotel 2) PSA
Vladimir Hotel
Total Total-Margen
Jean-Jacques
A customer that just passed by.
PSA PSA PSA PSA Jean-Jacques
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Vision 2 Destination Key Offer
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Phoenician excavations
• Thanks to Cybercontour the Foundation, through its Web, allows users to make hotel reservations at their convenience and for the Foundation, to get extra income for the viability of the project.
Actor Role Reserves Provides Collects Invoices
From To Amount
User Reserves Hotel through Web of the Foundation
Foundation Hotel Hotel 1)Hotel 2)Foundation
User Hotel
Total Total-Margin
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Vision 3 Integrated Offer Constructor
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Touristic Engines
• Touristic Engines is a company that develops innovative software for travel & tourism.
• Through Cybercontour Database the company has developed an app for the user to receive information about activities and offers/budgets for his/her visit to Cala-Resort – all tailor-made to fit the end-user profile.
• After this initial value proposal, the end-user can customize her/his experience, adding/deleting activities.
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Vision 4 Extended Offer
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Universal OTA
• All Hotels of Cala-Resort have visibility in other Web intermediaries.
• CyberConTour provides connectivity with main OTAs – so Hotels can share their information.
• Hotels just provide information, not reservation; reservation/transactions are coordinated by Cybercontour.
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Vision 5 Promoter Entity
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Town Hall of Cala-Resort
• The Town Hall of Cala-Resort has always be keen to invest in technology for the development of the destination.
• Thanks to CyberConTour it has been able to create a single space to commercialize all tourist resources with public investment.
• The Town Hall provides hardware and staff for the maintenance of CyberConTour.
• The Town Hall is planning to set an yearly or mothly fee for the usage of the system by Hotels. Now it's free.
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Vision 6 Certification Entity
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Bay Audit
• This company has been subcontracted for the management of invoices issued by CyberConTour.
• Each Hotel has a contract with Bay Audit that allows this company to invoice the services.
• This company does not have any income or pays for the system. It only certifies that's working correctly.
• Its main tasks are: • To issue invoices among Hotels.
• Conflict management.
• To block affiliates.
• Quality checking.
• This certification authority receives a % of transactions managed.
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Invoicing Methods
• All players (Paddle-Surf Academy, Hotel Augusta, Foundation,..) have signed a contract with the Promoter (Town Hall) to allow the Certification Entity to • Issue invoices
• Recceive invoices
• To certify reservations and servicing
• Once a reservation is done, a subject to credit is created for the value of the transaction.
• When delivered, customer signs the servicing.
• This sets the flux of invoices among Seller – Provider – Collector.
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Seller-Provider-Collector
Seller Provider Collector Invoices
Yes Yes Yes No Invoice
Yes Yes No Impossible scenario
Yes No Yes Lender invoice Collector the net amount (total-margin)
Yes No No Seller invoices Collector the Margin
No Yes Yes Collector invoices Seller the margin
No Yes No Lender invoice Collector the net amount (total-margin)
No No Yes Impossible scenario
No No No No Invoice
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Destination Structure
Contracting Patterns
Dynamic Construction
CyberContour Phases
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Destination Structure
Contracting Patterns
Dynamic Construction
1st Phase
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1 CYC
DataBase
2 CYC
Monitor
3 CYC
Manager
4 CYC
Client
Others CYC
5 CYC
Distributor
6 CYC
Scrapper
1.- Definition Layer
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Destination Structure
Contracting Patterns
Dynamic Construction
2nd. Phase
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1 CYC
DataBase
2 CYC
Monitor
3 CYC
Manager
4 CYC
Client
5 CYC
Distributor
7 CYC
Rsv Switch
6 CYC
Scrapper
Others CYC
1.- Definition Layer
2.- Operative Layer
© Turistec - Innovation
Destination Structure
Contracting Patterns
Dynamic Construction
3rd. Phase
© Turistec - Innovation
1 CYC
DataBase
2 CYC
Monitor
3 CYC
Manager 4
CYC Client
5 CYC
Distributor
7 CYC
Rsv Switch
8 CYC
Experience Generator
6 CYC
Scrapper
1.- Definition Layer
2.- Operative Layer
3.- Economical Layer
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CyberContour Momentum
• We are closing the Project vision and scope
• 5 Turistec members have expressed interest and are working in brainstorming sessions
• University of Illes Balears and Microsoft Innovation Center are cooperating in definition
• We are looking for european partners to create a consortium and submit Cybercontour for financing funds.
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CyberContour
Thanks you!!
Jose Alberto Terrasa vp@[email protected]
@JoseAlbTerrasa
@Turistec
Cybercontour
José Alberto Terrasa Innovation VP
Turistec
Madrid, 29-Jan-2015