Download pdf - - Maarten De Cuyper's presentation from Eegant - eTradeSummit 2014

ELEGANT[adj.] gracefully concise and simple: “an elegant solution”

The story

1. The strategy

2. The movie

3. The idea

4. The product

5. The blog

6. The start

7. The customers

The idea: simplify energy retail




The product: peace of mind

• 12 suppliers

• 84 different offers

• 400-600 (?) different “active contracts”





• Simplifying every process:

• Switching made easy

• Moving with a manual

• E-Invoicing (our monthly private moment)

• Paperless direct debit

• Quitting "[email protected]”

The blog: kick it

• Started blogging 6 months before launch

• Original content on very targeted subjects

• Appealing to a specialized audience

• Slowly gathering increasing interest from journalists … and competition

• Demonstrating a certain attitude, combined with solid knowledge on the energy market

The start: not by the book

The start: not by the book

Not even this book: But rather this one:

The customers: love & understanding

• Enough love to share our mission?

• Enough understanding to keep supporting us?


• The ideal Elegant-customer is a carbon copy of ourselves.

• Safes a lot on market research, and helps getting into ourcustomer’s head



