AGENCY CASES
A SMALL TEAM BECAME SUCCESSIVELY A CREATIVE, PASSIONATE AND DEDICATED TEAM OF 50 PEOPLE.
SINCE 2007 LOUDER IS AN INTERNATIONAL
MARKETING AND COMMUNICATION AGENCY, PART OF SERVICEPLAN GROUP SINCE 2015
MOSCOW
2SERVICES
EVENTPR
STRATEGYCREATIVE1
345 DIGITAL
OUR CASES
FASHION SHOW
HUGO BOSSBOSS SELECTION
SANDUNOVSKIE BANI
2011
CLOSED EVENT IN SANDUNOVSKIE BANI
•CUSTOM MADE CATWALK
CATWALK RIGHT OVER THE SWIMMING POOL
• 250 GUESTS FROM MEDIA, PRESS AND CELEBRITIES
•CONCEPT CREATION •LOCATION SCOUNTING •FULL EXECUTION OF THE EVENT
•PARTNER INTEGRATION (MERCEDES BENZ)
BOSS SELECTION
•CELEBRITY MANAGEMENT
SET UP
•WITH OVER 3O METERS INTO THE POOL
EXHIBITION + LAUNCH SHOW
BMW
HISTORY OF WINNERS
GARAGE CENTRE
2012
BMW EXHIBITION “HISTORY OF WINNERS”
3 PUBLIC DAYS
6500 PEOPLE ATTENDED
861 TEST DRIVE WERE EXECUTED ATL & DIGITAL PROMOTION CAMPAIGN
RFID REGISTRATION RETRO CARS EXPO DISPLAY BMW BOUTIQUE NON STANDARD CINEMA WITH FLAT SCREEN UNIQUE MAPPING SHOW DIGITAL ACTIVITIES KIDS ZONE CAFE
SET UP
VIP LAUNCH + CAR PRESENTATION
BMW
• GOLUTVINSKAYA SLOBODA
6 SERIES GRAN COUPE2012
UNIQUE VENUE
RFID REGISTRATION BUILD-UP THE ROOFTOP TERRACE LOUNGE LAUNCH SHOW & CONSTRUCTIVE VIP MANAGEMENT ARTIST BOOKING STEPHANE POMPOUGNAC, POMPEYA
ROOFTOP SET UP FROM THE GROUND UP2 DAYS EVENT1 CONFERENCE FOR 1500 GUESTS
BMW 6 SERIES GRAN COUPE
SET UP
BMW 6 SERIES GRAN COUPE
FASHION PRESENTATION + VIP EVENT
PIAGET LIMELIGHT COCKTAIL PARTY
• CHATEAU DE FANTOMAS
2013
• LAUCH EVENT IN CHATEAU DE FANTOMAS
PHOTO SHOOTING PRODUCTION CELEBRITY MANAGEMENT TECHNICAL SUPPORT
SPECIAL PHOTO PROJECT WITH IT GIRLS
SPECIAL SHOW FROM CHATEAU DE FANTOMAS
PIAGET LIMELIGHT COCKTAIL PARTY
SET UP
POP UP BOUTIQUE PRODUCTION + PR
Y-3
POP UP CORNER
TSVETNOY
2013
CONCEPT CREATION
Y-3 POP UP CORNER IN TSVETNOY
• INTEGRATION INTO VOGUE’S FASHION NIGHT OUT • INVITATION OF JOURNALISTS, PRESS & MEDIA
PRODUCTION PR
SET UP
PRESS DAY
TOMMY HILFIGER
FALL/WINTER’13
SHECHTEL
2013
FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA
LOCATION SCOUTING DECOR
WORK WITH MEDIA CELEBRITY MANAGEMENT
CATERING
SET UP
TOMMY HILFIGER
TOMMY HILFIGERFALL/WINTER’14
SHECHTEL
PRESS EVENT
2014
FULL ORGANIZATION OF THE SEASONAL PRESS DAYS FOR CELEBRITIES, PRESS AND MEDIA,
SET UP LOCATION SCOUTING DECOR
WORK WITH MEDIA CELEBRITY MANAGEMENT
CATERING
TOMMY HILFIGER
CAR LAUNCH
PORSCHE
PORSCHE MACAN LAUNCH
BARVIKHA LUXURY VILLAGE
NIGHT OUT2014
CONCEPT CREATION & PRODUCTION
CELEBRITY MANAGEMENT PR STRATEGY
MORE THAN 1500 GUESTS
PERFORMANCE & MAPPING PROJECTION CREATION
PORSCHE MACAN LAUNCH
LOUDER PR SERVICE
+
TOTAL MEDIA REACH – 180 MIO
137 MEDIA OUTCOMES, 9 TV CHANNELS, 74 JOURNALISTS AT THE EVENT, 15 INTERVIEWS DONE ADV VALUE 24 488 600 RUB
PORSCHE MACAN LAUNCH
TREND MARKETING
+
WIKIPEDIA
A TENDENCY OF FINANCIAL MARKETS TO MOVE IN A PARTICULAR DIRECTION OVER TIME.
TREND MARKETING 1/what
32TREND MARKETING
====A STRATEGIC PLAN
OF ACTIVITIESIS
WITH OPINION LEADERS AND INSIDERS
==
==1
4 TO INCREASE BRAND LOYALTY OVERALL
TO BUILD UP AM IMAGE WITHIN TREND COMMUNITY
==
+
++
++
EFFECTIVE PRODUCT SEEDING
COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES
ADAPTATION OF GLOBAL CAMPAIGN
LOCALIZATION OF INTERNATIONAL PROJECTS
OWN PROJECTS WITH LOCAL OPINION LEADERS & ARTISTS
SOCIAL MEDIA STRATEGY +
2/ LOUDER TREND MARKETING SeRVICES
SEEDING
ADIDAS ORIGINALSSUPERSTAR
COLLABORATIONS WITH INTERNATIONAL CORE COMMUNITIES
ADIDAS ORIGINALSBOILER ROOM
VDNKH
2014
THE FIRST OF THREE EVENTS IN THE SERIES SAW US TAKE OVER THE ICONIC KINOPANORAMA CINEMA FOR A ONE NIGHT SHOWCASE OF THE BEST IN CUTTING EDGE LOCAL AND INTERNATIONAL TALENT. THE SHOW WAS A HUGE SUCCESS, WITH 300 PHYSICAL ATTENDEES AND MORE THAN 175,000 TUNING IN ONLINE & 200K IMPRESSIONS ON FACEBOOK
33,431 LIVE SHARES
PRODUCTION & BRANDING
OPINION LEADERS SEEDING
ANNOUNCEMENT| POST PR
THE IDEA OF PARTNERSHIP & COMMUNICATION
LOCALIZATION OF INTERNATIONAL PROJECTS
ADIDAS ORIGINALSSPEZIAL
BOYARSKIE PALATI
2015
ADIDAS ORIGINALS SPEZIAL EXHIBITION
10 PUBLIC DAYS
3363 PEOPLE ATTENDED
VK 18 POSTS 11040 LIKES 1069 REPOSTS
CONSTRUCTION CONCEPT LOCATION SCOUNTING EXHIBITION PRODUCTION PROMO CAMPAING & POST PR „SPECIAL”BOOK PRODUCTION & SEEDING INRERVIEWS PUBLICATIONS ANNOUNCEMENTS PUBLICATIONS DIGITAL & SMM SUPPOPT
SET UP
FB REACH 320746TOTAL MEDIA CIRCULATION MONTHLY – 28 096 771
+ PRIVAT LAUCNH EVENT
+ AUTOGRAPH SESSION
OWN PROJECTS
ADIDAS ORIGINALSTEUFELSBERG
WITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION2014
FACES & LACES’14
GORKY PARK
THE SPHERE ON THE TOP BECAME THE HIGHEST OBJECT OF EXHIBITION (11.1 M HIGH).
MORE THAN 2000 PEOPLE CAME TO THE VIEW POINT
CONCEPT CREATION | PRODUCTION|PR & PROMO STRATEGY| POST PR
360 DEGREES VIDEO-MAPPING PROJECTION INSIDE THE LEFT SPHERE
SPECIAL PHOTO PROJECT IN BERLIN WITH ALEX PARTOLA
3-D MODEL PRINTING LABORATORY INSIDE THE RIGHT SHERE
SHOE PACK PRODUCTION IN COLLABORATION WITH FACES & LACES
ADAPTATION OF GLOBAL CAMPAIGN
ADIDAS ORIGINALSSUPERSTAR
SUPERCOLOR PACK
2015
SEEDING THROUGH TREND SETTERS
PRE-LAUNCH
COLLECTION LAUNCH
DESIGN & PRODUCTION OF SEEDING PACKAGE
SPECIAL PROJECT WITH MEDIA & OPINION LEADERS
SUPERCOLOR PACK
SPECIAL PROJECTWITH LOCAL OPINION LEADERS & ARTISTS INTEGRATION
HEINEKEN INSIGHT
MUJUICE. METAMORPHOSIS
MМOMA
2014
HEINEKEN INSIGHT. MUJUICE EXHIBITION
12 PUBLIC DAYS 2700 PEOPLE ATTENDED
SET UP
EXHIBITION PROJECT OF ROMAN LITVINOV ( MUJUICE) RUSSIA’S MAIN ELECTRONIC MUSICIAN
CONCEPT OF PARTNERSHIP & COMMUNICATION MANAGEMENT OF THE PROJECT EXHIBITION PRODUCTION & TECHNICAL SUPPORT PR STRATEGY POST PR
LOUDER PR SERVICE
+
TOTAL MEDIA REACH – 13 MIO
33 MEDIA OUTCOMES 930 POSTS IN SMM
HEINEKEN INSIGHT. MUJUICE EXHIBITION
FLAGSHIP STORE PROJECTS
+
ADIDAS ORIGINALS
SHOP
BRUSOV SHIP
2014
STORE DESIGN CONCEPT CREATION LOCATION SCOUTING
STORE CONSTRUCTION
OPENNING CAMPAING
STORE LAUNCH EVENT
STRATEGY & REALIZATION
PR SUPPORT
SPECIAL PROJECTS
PARTNERSHIP PROGRAMM
STORE TECHNICAL SUPPORT
ADIDAS ORIGINALSSUPERSTAR SHOP
KUZNETSKY MOST 12
2015
STORE DESIGN PROJECT LOCATION SCOUTING
STORE CONSTRUCTION
OPENNING CAMPAING
STORE LAUNCH EVENT
STRATEGY & REALIZATION
PR SUPPORT
SPECIAL PROJECTS
PARTNERSHIP PROGRAMM
STORE TECHNICAL SUPPORT
A UNIQUE STORE, ART-PLACE AND EXHIBITION DEDICATED TO THE ONE AND ONLY LEGENDARY SNEAKER – ADIDAS ORIGINALS SUPERSTAR.
THANK YOU#LOUDERPROJECTS
+