MEDIASPACE
BEYONDTHEBROWSER
MEDIASPACE
MEDIAWHERETHEAUDIENCEIS
BROADENEDDIGITALEXPERIENCESAWAYFROMTHECOMPUTER
MEDIASPACE
MEDIASPACE
A KEYINSIGHT:
MEDIASPACE
NOWANDNEXT
MEDIASPACE
DESIGNINGTHE FUTURETOGUIDETHEPRESENT
MEDIASPACE
PUBLIC MEDIAMOBILE APPSNEW TELEVISION
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MEDIASPACE
PUBLIC MEDIA1
PUBLICMEDIA1
DYNAMICADVERTISINGFORACCENTURE
PUBLICMEDIA1 LAYERED
AUDIENCES
PUBLICMEDIA1
PUBLICMEDIA1
CNN PIPELINE NEWSACCENTURETIGER WOODSWEATHER CHANNELSPORTS CHANNEL
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1 CANNES
LIONSTOUCHWALL
PUBLICMEDIA1 DIGITAL
WATERINGHOLE
PUBLICMEDIA1 RFID
INTEGRATION
PUBLICMEDIA1
PUBLICMEDIA1
place
connect
time
PUBLICMEDIA1 PLACE
MACRO
1
1
1
1
1
PUBLICMEDIA1 PLACE
MICRO
1
PUBLICMEDIA1 TIME
PUBLICMEDIA1 CONNECTION
WITHRFID
1 PUBLICMEDIA
1 PUBLICMEDIA1 TOUCH
GESTUREINTERACTION
1 PUBLICMEDIA1
PUBLICMEDIA1
TARGETVIDEOGAMEADVISOR
PUBLICMEDIA1 2010:
Gaming was becoming relevant to the families that are Target’s core audience
PUBLICMEDIA1 Only 14% of Target’s customers were
buying in-store
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1 Color-coding
Integrated touch screense Video Game Advisor
PUBLICMEDIA1
PUBLICMEDIA1 Video Game Advisor is currently in over
1,500 Target stores in North America
THEAUDIENCEWANTSTOPLAY
PUBLICMEDIA1
COOPER-HEWITTNATIONALDESIGNMUSEUM
PUBLICMEDIA1
PUBLICMEDIA1
PUBLICMEDIA1 DIGITAL
POP-UPSTORES
PUBLICMEDIA1
PUBLICMEDIA1
1 PUBLICMEDIAFindings
Layered audiencesConnect your mobile audienceAttract and interactive modes
1 PUBLICMEDIAFindings
PAST: make websites that mimic the store experience
NOW: bring the information-rich and personal experience of online shopping into the store
1 PUBLICMEDIAFindings
Virtual “places” that can sell:IOOH ADSPop-up storesAlong-side/outside store applicationsMake display windows digital
MOBILE APPS2 MEDIA
SPACE
1 PUBLICMEDIAFindingsSIMPLE
POWERFULENGAGING
RICH INTERACTION
MOBILEAPPS2
TOUCHCLICKGESTUREDOUBLE TAPSWIPESCANCONTROLDRAG & DROP
MOBILEAPPS2
MOBILEAPPS2
MOBILEAPPS2
2 MOBILEAPPSLOCATION
2 MOBILEAPPS
FRESHDIRECT
2 MOBILEAPPS
FreshDirect
2 MOBILEAPPSTHE CAR
FreshDirect
2 MOBILEAPPSTIME
FreshDirect
2 MOBILEAPPS
THETRANSITIONS
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
work
play
eat
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
eat
work
play
break
walk
drive
walk
FreshDirect
2 MOBILEAPPS
IMPORTANCEOFTRANSITIONS
work
work
eat
work
play
consum
e
consum
e
consum
e
consum
e
FreshDirect
2 MOBILEAPPS
FreshDirect
2 MOBILEAPPS
FreshDirect
2 MOBILEAPPS
FreshDirect
2 MOBILEAPPS
FreshDirect
2 MOBILEAPPS
The In-Carexperienceideally unites or blends
the precedingand followingexperiences in the car
FreshDirect
2 MOBILEAPPS
THEVISIONARYCAR
2 MOBILEAPPS
THEVISIONARYCAR
2 MOBILEAPPS
BMW Vision ConnectedDriveUI Highlights
Connected Drive enables passengers to have dedicated experiences,and for information to travel "uidlybetween passenger and driver
2 MOBILEAPPS
DRIVERPASSENGEREXCHANGE
2 MOBILEAPPS
BEFOREAND
AFTERConnects the driving experienceto life beforeand after the journey
2 MOBILEAPPSCAR
AS MOBILEDEVICE
Synchronises with cloud-based servicesand other personal devices en route
2 MOBILEAPPS
Integrates with non-touch displays (HUDand driver display
INTEGRATEDDISPLAYS
FreshDirect
2
FreshDirect
2 MOBILEAPPS
MOBILEFIRST
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
Google programmers are doing work on mobile applications #rst, because they are better apps and that's what top programmers want to develop. Eric Schmidt, Google CEO
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
We really need to shift now to start thinking about building mobile #rst. is is an even bigger shift than the PC revolution.” Kevin Lynch, CTO Adobe
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
We're just now starting to think about mobile #rst and desktop second for a lot of our products.” Kate Aronowitz, Design Director Facebook
MOBILEFIRST
FreshDirect
2 MOBILEAPPS
“By having fewer items to scan for on a small display,user can #nd what they want more quicklyand can be more con#dentthat they have made the right choice.”“If you just put the juicy stuff up thereit works better”
Ben Shneiderman, Computer ScientistFounder of the Human-Computer Interaction Library, University of Maryland
MOBILEISLIKETELEVISION
FreshDirect
2 MOBILEAPPS
ITʼSSIMPLERANDMOREFOCUSED
FreshDirect
2 MOBILEAPPS
MEDIASPACE
NEW TELEVISION3
PROGRAMMESNEWTELEVISION3
PROGRAMMESMOVIES
NEWTELEVISION3
PROGRAMMESMOVIESGAMES
NEWTELEVISION3
PROGRAMMESMOVIESGAMESMUSIC
NEWTELEVISION3
PROGRAMMESMOVIESGAMESMUSICFINDING
NEWTELEVISION3
PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATION
NEWTELEVISION3
PROGRAMMESMOVIESGAMESMUSICFINDINGINFORMATIONAPPLICATIONS
NEWTELEVISION3
DEFININGTHETHREEREGIONSOF SCREEN SPACE
NEWTELEVISION3
surfacespace
NEWTELEVISION3
contentspace
NEWTELEVISION3
interaction space
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
CREATINGDIMENSIONINTHECONTENTSPACE
NEWTELEVISION3
THE PULL-BACK
NEWTELEVISION3
THE PULL-BACK
NEWTELEVISION3
MAKINGVIDEOAN OBJECTIN ABIGGERSPACE
NEWTELEVISION3
NEWTELEVISION3
PULLINGBACKREVEALSDIRECTIONALMENUSYSTEM
NEWTELEVISION3
AppNEWTELEVISION3
AppNEWTELEVISION3
AppNEWTELEVISION3
NEWTELEVISION3
NEWDIRECTIONALNAVIGATIONANDGESTURE
NEWTELEVISION3
NEWTELEVISION3
PULL-BACKREVEALSNEWLAYERS OFINTERACTION
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
MEDIACONTENTFINDEREARLIER
NEWTELEVISION3
NEWTELEVISION3
MEDIACONTENTFINDERLATER
NEWTELEVISION3
GIVINGMEANINGTOGAMESPACES
NEWTELEVISION3
Game space
Portal & pre-game space
BRANDINGINFORMATIONPROMOTIONPRACTICEPREPARATION
NEWTELEVISION3
INTERFACELIVINGINSIDETHE SPACE
NEWTELEVISION3
Game space
Portal & pre-game space
TRANSITIONTOGAMESPACE
NEWTELEVISION3
NEWTELEVISION3
EXPANDINGTHESPACEFORWARD
NEWTELEVISION3
PULL-BACKREVEALSENHANCEDCONTENTFROMINTERNETCONNECTION
NEWTELEVISION3
NEWTELEVISION3
ELEMENTSIN THEINTERACTION SPACEINFRONT OF THESCREEN
NEWTELEVISION3
STEREO 3DAUGMENTEDREALITYOTHERTECHNOLOGIES
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3
NEWTELEVISION3 KEIICHI
MATSUDAVISION
NEWTELEVISION3
BRANDFILTERINGINTHE FUTURE?
NEWTELEVISION3
AFINAL
THOUGHT
AFINAL
THOUGHT
AFINAL
THOUGHTTHANKS.