2009 Cisco Systems, Inc. All rights reserved.Cisco
ConfidentialPresentation_ID 1 Cisco Inc., Company Confidential Erik
Sklba SE East Channels Cisco Systems [email protected] The
Virtualized Data Center Slide 2 2006 Cisco Systems, Inc. All rights
reserved.Cisco ConfidentialPresentation_ID 2 The Data Center Is
Evolving (Again) Mainframe Centralized (DC 1.0) IT Relevance and
Control IT Relevance and Control Decentralized (DC 2.0)
Client-Server and Distributed Computing Virtualized (DC 3.0)
Service Oriented DistributedDistributed Server ProliferationServer
Proliferation Storage AggregationStorage Aggregation
DistributedDistributed Server ProliferationServer Proliferation
Storage AggregationStorage Aggregation VirtualizedVirtualized
Resource pools/podsResource pools/pods Standard componentsStandard
components VirtualizedVirtualized Resource pools/podsResource
pools/pods Standard componentsStandard components Application
Architecture Evolution Application Architecture Evolution Tightly
coupled appsTightly coupled apps MonolithicMonolithic Proprietary
platformsProprietary platforms Tightly coupled appsTightly coupled
apps MonolithicMonolithic Proprietary platformsProprietary
platforms Slide 3 2006 Cisco Systems, Inc. All rights
reserved.Partners 3 Data Center 3.0 Evolution Path Unified
Computing ConsolidationVirtualizationAutomationUtilityCloud Data
Center Networking Unified Fabric Unified Computing Enterprise Class
Clouds Inter - Cloud Location Freedom HW Freedom Provisioning
Freedom Virtualization has created a market transition. Servers are
becoming fluid objects in the network. The data center must evolve
to continue to scale. Cisco is offering a fresh alternative the
traditional ad-hoc add-on approaches for virtualized data centers.
Slide 4 2006 Cisco Systems, Inc. All rights reserved. 4 Cisco
Highly Confidential Controlled Access Presentation_ID: Partner A
Comprehensive Portfolio for Data Center 3.0 Data Center Security
FWSMIDSMNAM Application Network Services ACE Application Delivery
Module and Appliance Wide-Area Application Services ACE XML Gateway
Storage Networking MDS 9500 Storage Directors SSM MDS Fabric
Switches Blade Switches Unified Computing UCS 6100 UCS 5100 UCS
2100 Blade Servers C-Series Rack Servers Catalyst 6500 Series
Catalyst 4900M Top-of-Rack Catalyst Blade Server Switches Ethernet
Networking Unified Fabric Networking Nexus 7000 Nexus 5000 Nexus
2000 Nexus 1000v Chassis Array Manager UCS Manager Fabric Manager
SAN Fabric and MDS configuration and device management ANM Advanced
L4-7 Services Module Management Data Center Network Manager Data
Center Management Slide 5 2006 Cisco Systems, Inc. All rights
reserved. 5 Cisco Highly Confidential Controlled Access
Presentation_ID: Partner Cable sprawlCable sprawl High power,
cooling costsHigh power, cooling costs High CAPEXHigh CAPEX For
every $1 spent on server capex ~$5 spent on opexFor every $1 spent
on server capex ~$5 spent on opex Physical VMVM VMVM VMVM VMVM
Hypervisor Cable sprawlCable sprawl Power & cooling costPower
& cooling cost Less # of access layer Ethernet portsLess # of
access layer Ethernet ports 4 x 1GE Virtualization Step1 GE VMVM
VMVM VMVM VMVM Hypervisor 10GE GE to 10GE in access layerGE to 10GE
in access layer Less interfaces reduced Cable sprawlLess interfaces
reduced Cable sprawl Savings from power and coolingSavings from
power and cooling Virtualization Step2 10 GE VMVM VMVM VMVM VMVM
Hypervisor Unified I/O - LAN & SAN consolidationUnified I/O -
LAN & SAN consolidation Reduce NICs, HBAs,Reduce NICs, HBAs,
Reduce cablingReduce cabling More Savings from power and
coolingMore Savings from power and cooling Virtualization Step3
Lossless 10GE FCOE Cisco confidential and proprietary Server
Virtualization - Key DC Trend Underutilized Servers Sales Strategy:
Engaging Network, Server & Storage teams is key Slide 6 2006
Cisco Systems, Inc. All rights reserved. 6 Cisco Highly
Confidential Controlled Access Presentation_ID: Partner Innovation:
Unified Fabric Reducing Complexity & Cost, Laying Foundation
for VM Mobility Unified Fabric Unified Fabric Universal I/O
Ubiquitous Connectivity Physical Server Size ReductionPhysical
Server Size Reduction Fewer PCI slots, HVAC benefits, DC longevity
benefitsFewer PCI slots, HVAC benefits, DC longevity benefits All
networksAll networks SAN and LANSAN and LAN Faster apps &
service rolloutsFaster apps & service rollouts Every host can
mount any storage targetEvery host can mount any storage target
Lossless EthernetLossless Ethernet Priority to Storage
TrafficPriority to Storage Traffic Bandwidth GuaranteeBandwidth
Guarantee Unified Fabric Slide 7 Mapping of FC Frames over Ethernet
Enables FC to Run on a Lossless Ethernet Network Mapping of FC
Frames over Ethernet Enables FC to Run on a Lossless Ethernet
Network Fewer Cables Both block I/O & Ethernet traffic co-exist
on same cable Fewer adapters needed Overall less power
Interoperates with existing SANs Management SANs remains constant
No Gateway Fewer Cables Both block I/O & Ethernet traffic
co-exist on same cable Fewer adapters needed Overall less power
Interoperates with existing SANs Management SANs remains constant
No Gateway FCoE Benefits FC over Ethernet Fibre Channel Traffic
Ethernet Slide 8 10 GE and FCoE Economics Parts6 x 1GE 6 x 1GE w/FC
2 X 10GE (Traditional) 2 X 10GE (Nexus) Nexus 10GE (W/FCoE) Switch
Ports $1,875 $9,374 $1,725 $2,325 Server Ports $500 $650 Cabling
$300 Eth Optics $8,000 FC Optics $1,600 HBA or CNA $1,500 $1,200 FC
Switch Ports $2,000 $1,000 Total $2,675 $7,775 $18,024 $2,675
$4,825 Slide 9 2006 Cisco Systems, Inc. All rights reserved.Cisco
ConfidentialPresentation_ID 9 VirtualizationPlatform
ComputePlatform Network Platform Site Cost HVAC HVAC Power Power
Dwelling Dwelling Platform Cost Storage Storage Network Network
Software Software Server Server Organization Cost Complexity
Complexity VM Administrator VM Administrator Coordination
Coordination Cost Virtualization has been promised as the answer.
However, virtualization solutions to date may only address part of
the problem, but has done so by increasing operational expenses,
infrastructure complexity, and risk. High Complexity High Touch
Data Center Virtualization Today Slide 10 2006 Cisco Systems, Inc.
All rights reserved.Cisco ConfidentialPresentation_ID 10 Mgmt
Server Our Solution: Unified Computing System Embed management
Unify fabrics Optimize virtualization Remove unnecessary switches,
adapters and management modules Less than 1/3rd the support
infrastructure for a given workload Slide 11 2006 Cisco Systems,
Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11
Automated Provisioning Embedded single point of management and
provisioning Visibility and control across datacenter organizations
Infrastructure policy management and compliance Virtualization
Optimization Fine-grained control, portability, and visibility of
network, compute, and storage attributes More than double the
memory capacity of competing systems Industry Standard Servers
Intel Xeon processor 5500 series 150% generational performance
increase Intelligent platform for performance and energy efficiency
Unified Fabric Wire once, low latency FC and Ethernet
Virtualization aware Less than half the normal amount of adapters,
switches, cables Cisco Unified Computing System The Cisco Unified
Computing System is designed to dramatically reduce datacenter
total cost of ownership while simultaneously increasing IT agility
and responsiveness. Extended Memory Scale Out Unified Fabric Fabric
Extender Virtualized Adapter Slide 12 2006 Cisco Systems, Inc. All
rights reserved.Cisco ConfidentialPresentation_ID 12 Why Cisco?
World Class Channel Program Plan, Deploy, and Optimize New Data
Center Solutions 17.5B in R&D True Innovation Leading the way
Professional Services Channel Partners Architecture &
Assessment Infrastructure Migration Server Virtualization
Management Integration Operations Best Practices Optimization
Subscription Industry recognized Channel program Specialization
& Certifications Driving industry standards Multivendor support
Mission-Critical Support End to End Solution Eco-system partners
OP/CAPex reductions Slide 13 2006 Cisco Systems, Inc. All rights
reserved.Cisco ConfidentialPresentation_ID 13 Summary Data Center
3.0 Vision of the DC of tomorrow Solutions drive product sales our
products are built on tomorrows needs Unified Compute Driving IT
agility Slide 14 2006 Cisco Systems, Inc. All rights
reserved.Partners 14
