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Chapter 7Enterprise-Wide
Information Systems
PowerPoint PresentationPowerPoint Presentation
Jack Van DeventerJack Van Deventer
Ward M. EagenWard M. Eagen
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Enterprise Systems
Enterprise SystemsEnterprise Systems Also known as enterprise-wide information Also known as enterprise-wide information
systemssystems Information systems that allow companies to Information systems that allow companies to
integrate information across operations on a integrate information across operations on a company-wide basiscompany-wide basis
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Enterprise Systems
Enterprise SystemsEnterprise Systems The Internet has helped create the globalizationThe Internet has helped create the globalization New business needs/expectations:New business needs/expectations:
Customer service managementCustomer service management Supply chain managementSupply chain management
SupportingSupporting Business Activities Business Activities Increase competitive advantage by streamlining Increase competitive advantage by streamlining
business activitiesbusiness activities
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Enterprise Systems InternallyInternally Focused Focused
ApplicationsApplications Value chain – the Value chain – the
set of business set of business activitiesactivities
PrimaryPrimary activities: activities: Inbound logisticsInbound logistics Operations and Operations and
manufacturingmanufacturing Outbound logisticsOutbound logistics Marketing and salesMarketing and sales Customer serviceCustomer service
SupportSupport activities: activities: Human resources Human resources Procurement Procurement InfrastructureInfrastructure Technology Technology
developmentdevelopment
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Enterprise Systems
ExternallyExternally Focused Applications Focused Applications Integrate internal applications with those Integrate internal applications with those
outside: suppliers, partners, customersoutside: suppliers, partners, customers
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Types of Enterprise Systems
Packaged applicationsPackaged applications Custom applicationsCustom applications Stand-alone applicationsStand-alone applications
Systems that focus on specific needs of individual Dept’sSystems that focus on specific needs of individual Dept’s
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Types of Enterprise Systems
Enterprise Resource PlanningEnterprise Resource Planning Integrated applicationsIntegrated applications ERP systemsERP systems
SAPSAP OracleOracle PeopleSoft PeopleSoft (acquired by Oracle in 1995)(acquired by Oracle in 1995)
BaanBaan Intuit Intuit (QuickBooks, QuickTax, Quickbase, etc.) (QuickBooks, QuickTax, Quickbase, etc.) for SMEsfor SMEs
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Types of Enterprise Systems
ERP ImplementationERP Implementation ModulesModules ““Vanilla” versionVanilla” version CustomizationsCustomizations Best practicesBest practices
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Types of Enterprise Systems
Customer Relationship Management (CRM)Customer Relationship Management (CRM) Sales Force Automation (SFA)Sales Force Automation (SFA)
Salesforce.comSalesforce.com
New opportunities for competitive advantageNew opportunities for competitive advantage Examples:Examples:
MGMMGM American AirlinesAmerican Airlines Marriott InternationalMarriott International
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Types of Enterprise Systems
Supply Chain Management (SCM)Supply Chain Management (SCM) Supply chain – the producers of supplies Supply chain – the producers of supplies
that a company usesthat a company uses Supply networkSupply network Two objectives of upstream information Two objectives of upstream information
flow:flow:Accelerate product developmentAccelerate product developmentReduce costs associated with suppliersReduce costs associated with suppliers
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The Formula for Enterprise System Success
Secure executive sponsorshipSecure executive sponsorship Get help from outside expertsGet help from outside experts Thoroughly train usersThoroughly train users Take a multidisciplinary approach to implementationTake a multidisciplinary approach to implementation