tracy zuniga

O B J E C T I V E

A teaching position that would enable me to share my years of experience to foster a learning environment where students

are encouraged to explore possibilities and articulate ideas through a combination of theory, technology and practice.

Education and creativity are lifetime endeavors, and it is my goal to not only instill a love of design within my students

but also an appreciation for education. When you stop being interested in learning, you stop growing. Students learn by

example; if they cannot trust their professor, they do not feel they are gaining anything from the course. It is my goal to

inspire my students with excellence in design practices, theory and critiques by emphasizing not only the fundamentals of

graphic design theory but also critical thinking skills and visually driven problem solving.

Graphic designers have become more important in this new technological age of “under-organization” by taking on new

roles as the critical thinkers, the fi lters and the organizers. In the end, it is what we present and how that information

is presented which the rest of the world will receive. I hope to prepare these students as a mentor and a resource who

will enable them to advance as critical thinkers, equipping them for this important role in the future of technology and

information management.

t racy zuniga

{p} 630.261.0018 • {c} 630.639.0961

{e} tzuniga@ameritech.net • {w} swanzun.com

E D U C A T I O N

Master of Fine Arts, Graphic Design {expected graduation december 2011}

Savannah College of Art and Design, Savannah, GA

{Thesis} Our gadget-happy society has reached a critical point of information overload. Graphic designers are in a position to emphasize the difference between raw information and information we can process to use for critical thinking by using cognitive load theories.

Bachelor of Arts, Graphic Design {1993}

Eastern Illinois University, Charleston, IL

H O N O R S A N D A W A R D S

SCAD MFA Graphic Design Honors Fellowship {2008-2011} The Academic Honors Fellowship is available to graduate students at Savannah College of Art and Design. You must score at least 600 on the verbal section, 740 on the quantitative section or 5 or higher on the analytical writing section of the GRE to be eligible for this award. Applicants who have a minimum 3.5 GPA will also be considered.

Brandweek’s ICON Award {1997 and 1998}

The ICON Awards have recognized excellence in technology marketing communications.

{Client: New Logic Incorporated} This campaign was a multi-tier business-to-business campaign to launch New Logic’s information management division.

{Client: Compaq Computer Corporation Networking Products Division} “Nostalgia Toys” was a multi-tier direct mail campaign that focused on Compaq’s ease-of-use.

{Client: TFA Communications Newsletter} Designed a new format to coincide with re-branding efforts.

Print Regional Design Annual {1997}

Print’s Regional Design Annual is the most comprehensive survey of graphic design in the United States.

{Client: TFA Communications} TFA was re-branding themselves for a move to a new location. The new collateral system included: logo, letterhead, envelope, branding guidelines, newsletter and additional ephemera.

Advertising Age MarCom Award {1997} International creative competition that recognizes achievement by marketing and communication professionals.

{Client: R.R. Donnelley} Gold • best direct mail brochure for “Disk Direct: Plastic/Fantastic”

{Client: Invincible Technologies} Honorable Mention • Integrated marketing campaign for “Be Invincible”

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tracy zuniga {p} 630.261.0018 • {c} 630.639.0961 • {e} tzuniga@ameritech.net • {w} swanzun.com

P R O F E S S I O N A L E X P E R I E N C E

Swanzun Design {Lombard, IL}

Principal {January 2001 - Present}

Design studio that offers solutions for a wide range of client needs including branding, advertising, direct mail,

web and print collateral. Handle all aspects of projects including initial planning, budgets, concept, production

and implementation of all creative.

Handelan-Pedersen {Chicago, IL}

Art Director {September 1999 - December 2001}

Responsible for taking projects from initial concept development to fi nal execution under tight deadlines and

even tighter budgets. Projects ranged from advertising campaigns to consumer packaging to corporate literature.

Leo Burnett {Chicago, IL}

Art Director {January 1996 - September 1999}

Part of an award-winning team focused on business-to-business marketing. Responsible for concepts through

execution of exceptionally creative, detail oriented projects. Advertising, packaging, multi-tiered collateral mailings,

multi-media presentations, corporate branding, and direct marketing pieces all created in an extremely fast paced,

highly creative manner.

Life Fitness {Chicago, IL}

Senior Graphic Designer {July 1994 - January 1996}

Worked independently to produce concepts, layouts, illustrations, direct photo shoots and coordinate fi nal production

for all areas of corporate print materials.

William Potter and Associates {Niles, IL}

Assistant Art Director {December 1993 - July 1994}

Assisted in all manners of production from preparing layout for print production, to mock-ups, to preparing fi lm

for photo stat machines for a variety of clientele.

P R O F E S S I O N A L M E M B E R S H I P S

American Institute of Graphic Artists (AIGA) Chicago Chapter {current member}

National Association of Photoshop Professionals (NAPP) {1998-2000}

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tracy zuniga {p} 630.261.0018 • {c} 630.639.0961 • {e} tzuniga@ameritech.net • {w} swanzun.com

P U B L I S H E D

Vowels {2009, self-published}

Wrote and illustrated a book about the personality of vowels. Part of a series utilizing expressive typography to explore

the nature of letters and symbols and how they are perceived in the world.

Web 2.0: The Future of Online Education {2010, unpublished}

White paper exploring the possibilities that web 2.0 has to offer post-secondary students participating in online

education programs. Collaboration is encouraged through introductions and discussions in already familiar territory:

social networking sites.

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tracy zuniga

R E F E R E N C E S

Robert J. Thompson

Visiting Professor

Graphic Communications & Design

La Roche College

9000 Babcock Boulevard

Pittsburgh, PA 15237

{p} 412.779.7665

{e} robert.thompson@laroche.edu

{w} www.laroche.edu

Fay Tellefsen

Principal, Twist Design

{p} 262.780.5640

{e} faytellefssen@yahoo.com

Jay Lyon

Principal, Lyon Communications

3759 N. Ravenswood, Suite 129

Chicago, IL

{p} 773.529.1212

{f} 773.529.1222

{e} jay@lyoncommunications.com

{p} 630.261.0018 • {c} 630.639.0961 • {e} tzuniga@ameritech.net • {w} swanzun.com