ZTE Integration CDN Wireless Acceleation Solution

ZTE Traffic Acceleration Solution

Power of Integrating the Pipe with the CDN

> 秘密

1

Content

1. Challenges Faced by the Mobile Broadband

Operation Development of the Telecom

Operator

2. Integrated CDN——TA-GW Helps Operators to

build Smart Pipes

> 秘密

© ZTE Corporation. All rights reserved.2

Data service brings the main revenue growth, which grows slower than the data traffic.

Global telecom operators find that the service revenue structure is being

adjusted, such traditional services as voice and SMS go down, and the

contribution ratio of the data service for the total revenue is continuously

promoted. In 2013, the domestic data service makes 79.5% of contribution ratio

to the revenue growth of the whole industry.

Along with the speed acceleration of bandwidth and layout of the 4G network,

the mobile data service has become the important engine of the growth of the

information & telecom industry. The data service revenue of China Mobile

reaches 35%

Between 2009 and 2014, the global data traffic increased 20 times while its

revenue increased only twice, according to informa Telecoms & Media

High investment + high traffic ≠ high revenue. ，The popularity of the

3G/4G network and smart mobile terminals brings high traffic instead of

high revenue. After investing the construction of the LTE and other

infrastructure network , the operator urgently needs to find a feasible profit

gaining mode in the continuously-increased video traffic.

The core of the operator’s revenue is moved to the data service

The data traffic growth is higher than the revenue growth

Data Service is Rapidly Developed, but Traffic Growth is Higher than Revenue Growth

Source: Light ReadingVoice Era Data Era

Traffic

Revenue

Time

Network Cost

Profit

Traffic

> 秘密


Consumption Model Migration ——The Operator Network is Becoming Pipes

Telecom pipe

Subscribers, Enterprise Customers

Service

OTT CP/SPContent Content

Service

Operator

Free

Premium

Freemium

• The increasing mobile bandwidth changes user consumption model. The new service operational mode and revenue generating mode bring enormous impact on the mobile telecom operators.

• Freemium and advertisement are mainstream Internet service business models. Social communication, music, video, reading, game, positioning, IM, VoIP, search, and e-business.

• Consumers obtain more valuable satisfactions

• Over-The-Top CP/SP provides services to the market with a low cost, not considering the cost of infrastructure construction.

• Telecom operators are greatly impacted by OTT CP/SP, with a decrease of the ARPU.

> 秘密


The Development of the Industry Chain Further Promotes the Edge-orientation of the Operator

Traditional Telecom Era

Internet Era PhaseCloud Computing & Big Data Era

Valu

e ra

tio Pip

e

Pipe

Content

Service

Pipe

Content

Service

Pipe

Content

Service

platform

Pipe

Content

Service

Platform

Big data

Traditional Telecom Era

Internet Era

PhaseCloud

Computing & Big Data Era

inve

stmen

t

Platform, service, and content

Mobile pipe

Operator

User

Applications of the Internet

industry gradually isolate the

service consumption

relationship between operator

and user, causing increase of

capacity and decrease of

revenue!

Continuous growth of investment:

Enlarged distance:

To cope with the explosive growth of the data amount and competition between operators, the operators have to continuously adds more investment in fixed and mobile pipes.

Internet draws close the distance between enterprise and consumer instead of the distance between operator and consumer.

The ratio of the pipe value gradually goes down in the whole value chain

> 秘密


Analysis of Major Advantages/Disadvantages for the Operator to Develop Services

Vast base number of users

in the current network

Omnipresent network pipes

Comprehensive service

network nodes

Service development

Lagging behind Internet

Rapid response restrained

by the mechanism

Single and limited

pipe capability

• It is suggested that telecom operator to provide bundled video services to improve subscribers loyalty and ARPU, taking the advantages of holding subscribers service portals.

• The operator should strengthen the pipe operations for the monetization of wired and wireless broadband services.

> 秘密


Optimize Pipe Transmission, Promote Pipe Intelligence, and Develop Self-management Services

Self-m

an

ag

em

en

t

serv

ices ca

pab

ility

Exp

an

din

g p

ipe

cap

ab

ility

Base

pip

e

cap

ab

ility

• Wireless Cloud Radio solution

• telecom operator bearing network optimization solution

• Traffic management and data intelligence-oriented solution

• Integrated message solution

• Multi-screen video solution

• Unified communication solution

• SDN-based cloud data center solution

• Cloud storage and cloud computing solution

• Smart CDN solution: mobile/fixed network pipe expansion

• Big data platform solution

Promote its own pipe control and service capability and develop the penetration of the self-management service into the OTT realm

Leading basic pipe capability Traffic management to ig out the pipe value

Expand the pipe connotation to promote the pipe value Use the pipe advantage to build up the platform capability

Use the pipe and platform advantages to select suitable services Use the service and content valueto add the service revenue

> 秘密


Perception of Pipes of the Current Network Lacks, and the Pipe Capability is Promoted in Scenarios

At present, the CDN network of the telecom operator has the single infusion video content service and scattered cache function, but its hardware capability cannot be shared or used for other content services.

QoS Control

Strategy management

User behavior analysis

Internet service analysis

Access management

Bandwidth management

Content security

management

Traffic security

management

DPI

Traffic Management

Content convergence

Content distribution

Single video content distribution service

• Some offices support self-management

services

Scattered multiple-node cache

• They provide the basic cache function

respectively

Current Network Pipe

The network service only makes its efforts, but it cannot distinguish the network through DiffServ to realize the backward billing; The network cannot percept the user and service, so it lacks of the service capability of being close to the user.

Smart Network Pipe

> 秘密


The Integration CDN Transfers the Mobile Network to the Smart Service Network

Mobile Broadband

Network Operator

Internet Service Provider

Internet Software Provider

High-density capability and storage service platform

> 秘密


Mobile Network: Turn the Base into the Engine of Creating the Value

Network Environment

Close to the user

Flexible services

In the case of low time delay, the network has the distributed calculation and low cost deployment

Base-side computing and storage

Real-time target management of the network environment – which needs to be developed and utilized

Wireless data analysis and output

Total life cycle management of the rapid development and application service

Standard IT environment

Output and provide related data for the external application platform to support the open and cooperation service application operation

Application convergence capability

> 秘密


Promote the User Experience and Promote the Brand New Value Generation

Brand new user experience and application, such as Virtual Reality

Promote the network resource utilization ratio, ensure key services, and lay emphasis on UE

On the network boundary, host the enterprise applications and IOT applications

Target operation of the network data and broadband service

Optimization

Monetization New Service Mode

Advantage

> 秘密


Smart Service Network to Cope with Challenges and Promote the Value

CUC customer confidential information

In the flexible platform, deploy the specific refined applications

Localized services and applications

Data extraction

Storage

Algorithm and

engine

Local services and applications

Computing capability

Remote services and applications

Data extraction

Algorithm and engine

Computing capability

The flexible application platform can support and assist more

remote applications

Remote services and applications

Remote Service/Application

Local ServiceStorage

capability

> 秘密


Improve Subscribers Loyalty and ARPU from Smart Pipes

Convergent CDN provides data collection and analysis

Wireless Info Data Analysis

Computing

Access Storage

Target Operation provide a real-time data insight

User Data

Service Status

Network

Service Awareness

Terminal

User Awareness

MOU (average monthly conversation time duration each user) is replaced by DOU (average monthly data traffic each user)

Value

It is forecasted that Comcast ARPU will be promoted from 100 US Dollars to 200 USD based on smart pipes at year 2015.

Personalized UE and better support to applications

Develop new services and applications

Performance

Reliability

Closer

Security

Personalization

Network Awareness

Improve Subscribers Loyalty and ARPU based on good UE

Traffic package upgrade

Access Network upgrade

Better UE

Decrease of user complains

New mobile BB App

> 秘密

13

Content

1. Challenges Faced by the Mobile Broadband

Operation Development of the Telecom

Operator

2. Integrated CDN——TA-GW Helps Operators to

build Smart Pipes

> 秘密


Overall Architecture Requirement of Convergent CDN

• Diffserv according to subscribers and services

• Strategy and billing capability

• Pipe control based on bandwidth, market, and traffic

• Network interaction: with other open platform

Subscribers management

Target traffic management & service awareness

Platform capability open to the 3rd party

Service Classification

Resource Management

QoS and Security Guarante

e

Policy Manag

ement

• Service capability: Service/Application platform

• SP/CP

• Application integration: The 3rd

party application integration platform

• Internet service

• M2M service

• Open operational capabilities, providing big data of subscribers for further marketing

• Video processing and content distribution

• Secured billing, mobile payment and credit management services

Different fee charging according to Diffserv is being gradually accepted, based on intelligent service classification; The localized service reduces the traffic cost across different operator networks.

Improve UE

Precise subscriber management

Capability sharing and support

> 秘密


Cloud-based Convergent CDN Solution

Ap

plica

tio

n L

ayer

Video ServiceWebpage Acceleration

Cloud GameEducation

CloudTriple-play Service

……

Capability Convergence & Openness

Video service capability

Computing virtualization

Storage virtualization

Network virtualization

Inte

gra

tion

CD

N o

pera

tion

man

ag

em

en

t pla

tform

Business service

Monitoringsystem

Decision-makingsystem

Alarms and logs

Capabilitymanagement

Billing

Refresh

CP service

CDNManagement

Statistics managementV

irtualiza

tion

Reso

urce

Layer

Cap

ab

ility

Layer

Anti-DNSattack

Anti-CCattack

Content anti-manipulation

SSL encryption

Secure managementsystem

Anti-leech

Secure Managemen

t System

Computing Resources

Network Resources

Storage Resources

LAAS

PAAS

SAAS

File

distribution

capability

Internet

information

management

capability

Static

webpage

acceleration

capability

Dynamic acceleration

capability

Media processing capability

Network perception capability

User perception capability

Smart traffic switch

Source site protection

Data analysis

> 秘密


The Cloud-based CDN is the Trend

The decoupling of the software from the hardware supports a flexible integration of the convergent CDN with cloud computing resources like IDC etc, which significantly reduces the operator’s TCO.

• IPTV content distribution

• IPTV traffic service

IPTV OTT Video Cache OTT Service

• OTT content infusion back-source

• OTT LiveTV/VOD service

• Various content cache services

• Web/HTTP/P2P

• Various Internet variation scheduling service

• Content variation scheduling service

• Individualized capability renting

DFS/ SAN/ iSCSI

Virtualized Cloud Software (USS\DFS Platform)

……

> 秘密


EPC

MME

SAE-PGW

SSH

eNodeB

OTT STB PC PAD LTE UE

Wi-Fi/LAN

Internet

OTT STB PC PAD Mobile

Wi-Fi/LAN

Convergent CDN Platform

Integration CDN Center Service Network

Media service cloud Business service cloud

LTEnetwork

Deployment of Convergent CDN Helps to Build Smart Pipes

Localized CDN Capabilities

Self-owned service/3rd

party content engine Data Analysis

Security Protection

BOSS

Flexible Service Categories

Flexible Capabilities Deployment

Flexible Service Awareness

• Network environment information, including cell ID, cell loading etc, could be used to provide more smart services based on the service awareness, focusing on operator network optimization and user experience improvement .

> 秘密


Full Series of Hardware --- Flexible Application and Upgrade

VS1000

VS3000

VS8000H

VS3000E

• ZTE provides full series of hardware, covering from 1U minimized board (plug-and-play) near the mobile base station and rack cascade hardware with large capacity– The high integration and large capacity equipment

reduces the TCO

– The continuous optimization hardware IO capability

– The effective compressible storage promotes the resource utilization ratio

– Various levels of equipment are flexible

for inter-networking

> 秘密


Mini Plug-and-play Equipment --- VS 1000 Series


TA-GWPlug-and-

playVS1006

Features:

1U/2U server, which manages 1 to 24

pieces of hardware;

The product supports the ATOM chip,

which is low in power consumption and

high in cost performance.

VS1008

> 秘密


Large Capacity High Integration Degree and High Performance Equipment --- VS3000 Series

Hardware hot plug and playHigh reliability damping design

Technical Parameters

CPU 1.9G 8 cores

Memory At most 16×16=256G

Hardware SAS/SATA/SSD, at most 70

Fan 12, hot plug and play, redundant

Power AC/DC 4×PSU, 2+2 redundancies

Controller Supports hot plug and play, and can support at most two controllers

System diskSSD/SAS/SATA, externally configured, which can be made in hot plug-and-play mode

Interface 10G optical port/Gigabit management port

Management Web/IPMI

Dimension 4U, 19 inches

Certificate CE/UL/FCC

Maximumstorage

70×4=280T, about 320,000 hours

Hot control plug-and-playHot system plug-and-play

> 秘密


Internet

Internet service

platform

Integration CND Wireless Boundary Solution --- TA-GW

Access Network

OLT

Backbone Network

HG

IPoE

LTE

室内

GW

TAGWTAGW

Self-developme

nt CDNservice

Application Service

Hardware

• Help the self-management and collaboration service provider provide better services

• Help finish the service promotion applications

• Can expand the X86 hardware architecture• Plug and play: The system can be deployed in ZTE’s

mobile boundary equipment (indoors/outdoors)• Provide multiple types of hardware equipment

according to different environment conditions

Traffic Acceleration GWTA-GW

What is TA-GW?

• Traffic Acceleration Gateway

• is a new integration CDN NE located in RAN;

• is a capability platform that is diversified in use, scalable in feature, and low in cost.

Application Platform

• Operation platform with software separation from hardware

• Can provide management for users and services through U-plane and C-plane of the pre-defined API access network together with the terminal and network

> 秘密


Acceleration of all Types of Contents

Acceleration

Smart Dispatching

Smart Analysis of Contents

S-TCP

GSLB SLB

ZTE Traffic Acceleration solution is a unified contents acceleration solution including all the

static contents (WebPages, files, etc) and dynamic contents (video and audio streams, flash,

etc)

• Highlights– A new HW/SW platform

differing from the traditional CDN/Internet Cache architecture.

– Acceleration of all Types of Contents in the website based on the new technologies.

– Higher Stability

– Better QoE

> 秘密


Location of TA-GW in the Network

eNodeB

eNodeB

eNodeB

P-GW S-GW

EPC

Internet

> 秘密


Current Situation of the Mobile Domain Service and Data

eNodeB Serving GWUE

Internet

Serving

Complete decoupling of the current telecom domain (3GPP) and IT domain

> 秘密


Mobile Boundary Network TA-GW System Technology Applications

eNodeB Serving GWUE

Internet

ServingTA-GW

Service data (local service) Wireless data (including content)

> 秘密


TA-GW Service Flows


Permit TA-GW not to participate in the flow to avoid the effect on the

base service

Permit the operator to select different service

application sets for different services

Can select multiple services, and each

service only receives the traffic of related

subsets

Route decision-making of each IP traffic based on the L3/L4 filter (such as IP traffic of all the 80 ports)

Application

IP traffic transfer, modify, process or terminate

Application layer

Route decision-making

Rule decision-making

Decision-making participation

> 秘密


• The delay is reduced– Content provided locally from the nearest TA-GW

– Less network elements and less signaling interaction involved

QoE is Improved due to Reduction of the Delay

Internet CDN P-GW S-GW TA-GW eNodeB

Internet EPC Wireless

Handover

Reduction of the Delay

TA-GW

TraditionalCDN

Access

> 秘密


Wireless performance is improved due to Local Adaptive Streaming

Standard Definition

Wireless Bandwidth Changes

Lower Quality than SD

Real-time Trans-coding

P-GW S-GW TA-GW eNodeB

EPC Wireless Access

• Local Adaptive Streaming– Real-time adjustment of the streaming bit-rate to grantee the QoE and

enhance the network performance

> 秘密


• Handover Function– TA-GW provides seamless file download and video streaming services to the users.

When the mobile terminal is switched from one eNodeB to another, the file download and video streaming services are switched to the original TA-GW to guarantee the service continuity.

TA-GW Handover Function

Internet CDN P-GW S-GW TA-GW eNodeB

Internet EPC Wireless

Handover

Access

Mobile CDN Service

> 秘密


Terminal Service Classification Application Constitution and Classification

Terminal Application

Flexible application classification: It constitutes the service of deploying multiple-node distributed network

of various services to promote the service experienceThe multi-application/node distribution structure can flexibly provide the

classification service for various kinds of customers and have more important value for the refined service operation.

Smart mobile terminals provide the single-server application running

The equipment provides its customers with high-quality application services to in priority ensure its self-developed and collaboration services.

CDN is deployed nearby the IP network to provide the service content service.

The remote Internet application provides its services with utmost efforts.

TA-GW Application

Local CDN Application

Internet Application

> 秘密


• Hit Rate of the Requests

TA-GW Acceleration Statistic

Hit Rate

Time Request Times Hit Times Hit Rate

Hit Rate

Thur

Thur

Thur

Thur

Thur

Thur

> 秘密


• Saved data traffic


• Byte Hit Rate

Saved data traffic

Served Saved

Byte Hit Rate

Byte Hit Rate

> 秘密


• Delay Statistic


Delay Statistic

Delay Hit Delay

Time Delay Hit Delay

Mon

Mon

Mon

Mon

Mon

Mon

> 秘密


The Convergent CDN Provides the Perfect Data Analysis and Operation Support

Service operationUser operation

CDN content management

Refined CDN operation

Online chatting

Online game

Online browsing

Online video

VAS platform

Serving GW

BRASDSLAM

Radio Access SGSN/GGSN

Data analysis (including DPI)

Online download

AP

……

It dynamically analyzes the user behavior and service traffic preference together with the CDN storage content to provide the variation service. It analyzes the strategy of dynamically optimizing the service traffic bandwidth of the network loading.

Self-development service: It provides the bandwidth assurance and has the low traffic price. Flexible billing: It can provide different billing modes to provide its customers with more flexible billing strategies for selection. .

Data mining

Assurance of self-management service in priority

User experience promoted by the customized service

Bandwidth efficiency maximization

50%

83%

65%

75%

http://www.jinguankeji.com/cncashcar/carrier01.htm

> 秘密


The Integration CDN Provides the Perfect Security Assurance

Security of its own system

Security of the bearing customer

Security of the user terminal

Satisfying the security

supervision

• Ddos anti-attack and so on

• Hardware firewall protection

• Software anti-virus

• SSL encryption

• Content DRM encryption

• Content service anti-leech

• Source site anti-virus

• Illegal content supervision

It comprehensively protects the security of its own system and related industry chains and can provide the basic security capability set for its

customers so as to provide the security consulting service.

© ZTE Corporation. All rights reserved.

Thanks!

Documents

ZTE Integration CDN Wireless Acceleation Solution