ZOVI.COM

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Content

1. Introduction

i. E-commerce

ii. E-Commerce in India

iii. Challenges of E-Commerce in India

2. Objective of Study

3. Research Methodology

4. Introduction of ZOVI.COM

i. Story behind ZOVI.COM

ii. Journey of Organization

5. Business Model

6. Strategies which helped them

7. What makes Zovi different from others?

8. Payment System

9. Security

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10.Recommendations

11.Bibliography

Introduction of E-Commerce

E-commerce (electronic commerce or EC) is the buying and selling of

goods and services on the Internet, especially the World Wide Web. In

practice, this term and a newer term, e-business, are often used

interchangeably. For online retail selling, the term e-tailing is sometimes

used.

E-Commerce in India

India has an internet user base of over 100 million users. The penetration

of e-commerce is low compared to markets like the United States and the

United Kingdom but is growing at a much faster rate with a large number

of new entrants.

By the end of 2011, the net commerce market size was grown by 47 per

cent and touch Rs 46,520 crore.

Comprising about 81 per cent of the total e-commerce in the country, the

online travel market, which includes booking rail and air tickets, hotel

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accommodations and tour packages, was grown by 50 per cent and touch

Rs 37,890 crore by December, 2011.

In the travel portfolio, which was worth Rs 14,953 crore in 2009,

domestic air travel contributed 63 per cent, followed by railway tickets

(28 per cent).

Others, such as international air travel (Rs 548 crore), hotel bookings (Rs

308 crore), bus tickets (Rs 294 crore), tour packages (Rs 86 crore) and

travel insurance (Rs 52 crore), contributed the balance 9 per cent of the

total online travel market.

Another area that has shown significant growth is the financial services

market, such as online insurance payments and transactions through

trading accounts, which grew from Rs 1540 crore to an estimated Rs

2,000 crore during the one-year period ending December, 2010.

Challenges of E-Commerce in India

Way too many players

In India whenever a trend starts several people jump in and soon supply

starts to exceed demand and that causes all kinds of issues in the market.

Logistics & Supply chain

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India's logistics sucks.   We still have 3rd world logistics.   A large part of

the ecommerce success in the developed nations was because they

already had rock-solid logistics in place. In India trying to find an address

or a location is a nightmare.

Payments

This is a major challenge and results in poor customer experience.  The

payment gateway vendors and banks suck at technology.

Large volumes of transactions in India are cash based

transactions

A small fraction of Indians have virtual payment instruments like credit

cards or bank accounts.  Largely we are cash driven economy.

Objectives of Study

To understand the e-business of ZOVI.com

To examine payment system of ZOVI.com

To understand business model and security system of ZOVI.com

Research Methodology

My research methodology requires gathering relevant data from the

specified documents and compiling databases in order to analyze the

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material. We collect secondary source of data from various websites

and primary source of data from direct contact through email and

phone.

ZOVI.COM

Introduction

ZOVI.COM is India’s first exclusively online apparel brand for men.

Zovi.com has been launched by SAIF Partners, a leading private equity

firm that provides growth capital to companies in Asia in July 2011. By

year-end of 2011 Zovi.com also added women’s range as well. Zovi has

raised $5.5 million from SAIF Partners and angel investors like

MakeMyTrip founder Deep Kalra. Set up as an entrepreneur-in-residence

project, where the venture fund picks an entrepreneur to execute a pre-

conceived idea, Zovi.com will now offer a range of men’s apparel

designed by Sartaj Mehta, former design head of Benetton India.

From last 6-month ZOVI sold more than 1 lakhs products.

Story behind ZOVI.COM

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Zovi.com is highly inspired from China based apparel website

Vancl.com. The Idea behind Zovi.com was to create a website that would

make it possible to sell online apparel Brand for men. It was the first

website for Men apparel. Its main focus was to remove the inefficiencies

that exist in an offline distribution system and to satisfy their customers

with high quality apparel at very reasonable prices.

Journey of Organization

In 2010

Company Name Robe mall Apparels Private Limited Was

Established with 100 Employees in Bangalore.

Company is the Manufacturer and Retailer of Shirt, Belts, Woolen

Garments, Ladies Shoes, and Gents Shoes. The company was

funded by Soft Bank Asia Investment Fund.

In Feb. 2011

Rob mall Apparels Private Limited went online and creates an e-

commerce website.

In July, 2011

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Website was officially launched by Company and company gave a

catchy name of their website (i.e. ZOVI.COM).

Company was only introducing Men apparel.

The first product Zovi sold was a men’s belt.

In Nov-Dec, 2011

Robe mall Apparels Private Limited established manufacturing

and distribution unit in Gurgaon.

Zovi added women range and winter wear.

Business Model

Zovi.com follows Virtual Merchant variations of Portal business

model of Business-to-consumer (B2C) E-commerce.

Zovi.com generates revenue from sales of goods.

Zovi is selling their products with own brand name (ZOVI) which is

manufacturing and distributing by Zovi its self.

Strategies which helped them

Company target basically youth and college students.

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Prices range starts from Rs. 249 for T-shirts to Rs. 1699 for Jackets

which, can come under budget of every youth.

Every month ZOVI is introducing new product range and added

new item every day.

On purchase of Rs.1000 and above Zovi is offering Gift voucher of

Rs.250

Company is using social networking sites (facebook, orkut, hi5

etc.), email provider sites (mail.com, yahoo.com) and discussion

board webpage for advertising their products.

Zovi Offer super Sunday, in every Sunday you can win a zovi bag

every hour.

Zovi regularly changes their product range according to market

demand.

What makes Zovi different from others?

Like all other online shopping websites, Zovi also offer -

Free Shipping anywhere in India.

30 Day Exchange/Return.

Pay Cash on delivery.

But, which differentiate zovi from others are-

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Z-QUOTIENT- z-quotient is a tab in zovi website where you will

find why any product is different from others and for which

purpose.

This tab will also offer discussion board/ news feed.

Zovi has their own manufacturing and distributing channel so,

delivery system of zovi is very fast.

Payment System

Zovi offers payment through

Credit Card (Visa/Master)

Debit Card (Visa/Master)

Cash on Delivery (Rs. 50 charge in case of order amount is less

than 350)

Pay pal (International card) and

Zovi Gift Card

Security

Zovi does not share personal information of buyers to others

website. Zovi use contact information for only send offers based on

previous order and interest.

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A "cookie" is a small piece of information stored by a Web server

on a Web browser so it can be later read back from that browser.

Cookies are sometimes leak all the information. ZOVI.com's

cookies do not contain any of your personally identifiable

information.

ZOVI does not store any billing information. Zovi simply pass on

the information provide by customer on site to the payment

gateways at the bank, that charges credit card. This information is

provided to them over a secure channel (We can see a green lock in

browser bar during the payment process which indicates that

customer interaction with Zovi, at that point is safe from

interception).

Zovi provide 128 bit encryption SSL protocol while transaction

through debit and credit card payment.

Recommendations

There is nothing for 35+ age group and kids. So, Zovi should

introduce range for 35+ age group and kinds.

Zovi doesn’t offer advertisement in their website (Zovi.com). So,

Zovi can’t generate revenue from advertisement of others website.

zovi should offer advertisement then, it will help them to generate

revenue.

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Zovi should also advertisement through TVC and newspapers. It

will help them to reach large audience.

Zovi is not selling Branded product range. So, sometime trust

factor is missing. Zovi should bring Branded product range also.

Bibliography

http://zovi.com/

http://www.quora.com/What-are-the-biggest-challenges-facing-

eCommerce-sites-in-India

http://www.fashionunited.in/news/apparel/a-virtual-bonanza-for-men-

150720112258

http://articles.economictimes.indiatimes.com/2011-03-21/news/

29171192_1_online-travel-market-e-commerce-travel-insurance

http://searchcio.techtarget.com/definition/e-commerce

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